Sendible
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Sendible
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London, United Kingdom · 2009 · https://sendible.com/
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English
Social Media Marketing
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Jan 17, 2023
How to Use Hashtags on LinkedIn in 2023 | 85 Industry Hashtags Included
Are you using LinkedIn hashtags? Don’t worry, it’s not a trick question. You've probably used hashtags on TikTok, Twitter, and Instagram because it's the done thing. You may have started using hashtags on Facebook? But you might be caught in two minds about using them on LinkedIn. Are they even allowed on the 'professional' network? Well, the short answer is, “Yes, they are!” Especially today when digital trust is crumbling and reshaping LinkedIn. And if you want to reach a wider audience with your content, then it makes sense to start using them. But before you dive in, you need to know how to use LinkedIn hashtags correctly so you can create the right impression. In this guide, you’ll learn how to use and optimise your hashtags on LinkedIn so you can get your content discovered by more people outside your immediate network: When did hashtags arrive on LinkedIn How do hashtags work on LinkedIn How to use hashtags on LinkedIn Trending hashtags on LinkedIn 2023 85 industry LinkedIn hashtags and additional tips to boost performance 10 tips for optimising hashtags on LinkedIn
Read moreJan 10, 2023
10 Valentine's Day Social Media Marketing Campaign Ideas [2023]
Every year, we update this blog to bring you excellent Valentine's Day campaign ideas for social media, based on best marketing practices and examples of past successes. There's something for everyone, whether you've just started planning your holiday marketing campaign or are looking to add a bit of last-minute zing to your content schedule. From running price promotions to sparking customer engagement with contests and interactive social media posts - this article is full of unique Valentine's Day promotion ideas to complement your marketing strategy! Before we dive into tips, however, let's look at data you can use to persuade your clients that running a social media campaign for Valentine's Day is an opportunity to produce a tangible return on investment (ROI). What does data tell us about marketing on Valentine's Day 10 ideas to help you celebrate Valentine's Day on social media [Bonus] Free interactive social media holiday calendar for 2023
Read moreJan 2, 2023
Social Media Trends That You Need To Pay Attention To in 2023
We can all agree that social media marketing is not for the faint-hearted.A couple of years ago, our worst nightmare was the unannounced algorithm updates. Today, we face a complete change in user behaviour, consumer habits, and a brand new generation of social media users and spenders with particular needs.This is why our 2023 social media trends report should become your go-to guide to facing all the challenges out there. One of which is making sure your clients are on-board with switching up their social media strategy.We know change can be tricky, so we supported all prominent social media marketing trends with precious data and research.
Read moreJan 1, 2023
How Often Should You Post on Social Media in 2023?
It's one of life's great mysteries. After debating whether TikTok is a viable marketing platform, you'll want to know how often you should post on social media. As a social media manager, you want to achieve the best result from each social media post. There has to be a good time and a bad time to post, right? In this guide, we'll answer this proverbial question so that your content can reach a wider audience. How often should you post on social media Best practices for posting content on social media How to plan your social media content for 2023
Read moreDec 29, 2022
Content Curation Tips on Trustworthy Sources to Share on Social Media
When you’re putting together a social media calendar for your clients, finding reputable sources to share content from can often be the trickiest task. Think about it: if you’ve got a client in the automotive world (and you’re not a huge car fan yourself), how do you know which websites are trustworthy enough to plaster all over your client’s Twitter feed? Spoiler alert: the answer doesn’t always mean asking your car-mad friend. You already know that social media is a powerful tool to show your client’s authority, but that’s a tricky task to conquer if you share less-than-perfect content in their feeds. When curating content for social media, you’ll need to follow best practices and appear knowledgeable to your clients while also making sure they’re happy with the content you’re pushing to share. Let’s face it: there’s not much point in managing their feeds if the content you’re sharing is off-brand and fails to sit well with their existing audience, right? In this guide, we’re sharing everything you need to know about content curation, along with the six different ways you can find trustworthy sources: What is social media content curation 6 ways to find trustworthy sources to share on your client’s social media How do I know if the source fits my client or industry
Read moreDec 23, 2022
7 Elements of a Successful Outreach Strategy
In the time before the Internet, salespeople would cold call prospective clients and sell their services via the telephone or pursue new business in person. Nowadays, a single email can connect you with influencers, leads, prospects, clients, brand ambassadors, and anyone who could be vital in marketing your product or service. You don’t even have to pick up the phone to run a successful sales outreach campaign. All you need is a solid outreach strategy, high-quality content to promote, and a business email account: What is email outreach Why do you need an effective outreach strategy Seven steps to make your outreach strategy a success
Read moreDec 20, 2022
6 Lessons E-Commerce Businesses Can Learn From Holiday-Sales Disasters
Black Friday and Cyber Monday are two of the biggest days on the retail calendar for most businesses. And, with shoppers spending nearly $9 billion online over those days alone, that means big business for e-commerce companies! Unfortunately, not doing things right can also mean disaster or huge revenue losses. Black Friday and Cyber Monday are just the beginning of the holiday sales, making them some of the most important dates for setting the grounds for success over the holidays. If you’re looking to make the most out of Black Friday and Cyber Monday in the upcoming years, this guide is for you. Here are several lessons from other business’ disasters that will help you avoid falling into the same pitfalls: Don’t focus on cash-only sales Don’t forget your marketing campaigns Don’t wait until it’s too late to launch Create a sense of urgency Organise your inventory Test your website functionality
Read moreDec 2, 2022
Social Media Accessibility: A Complete Guide to Alt Text
Social media has helped change the lives of the people in the Deaf community. It provided them with the means necessary to get involved daily with the online community and express themselves through various formats. But did you know that there's a way to make your content accessible to people with limited vision? Every community should have access and opportunity to enjoy your social media content, which is why it's crucial for your brand to start utilising features that make it inclusive. So, how do you make it easily accessible? By adding alt text to your image posts. What is alt text on social media What is the difference between alt text and caption Why should you start adding alt text to your social media images How to write meaningful alt text How to add alt text on different social media platforms
Read moreNov 10, 2022
New Client Onboarding Checklist for Digital Marketing Agencies
Your latest pitch was a huge success, and you’ve landed a new client off the back of it. After a quick celebration, you start to wonder what’s next. There’s so much information about “getting the client”, but not much about what needs to happen once you’ve sealed the deal. What are the next steps? How do you actually start working together? How do you keep the momentum going? This blog will cover seven key steps that make up a new client onboarding checklist: Start with an onboarding questionnaire Sort out legal and contractual bits Secure any financial processes Highlight any important project management information Consider your workflow and project process Set up an initial kick-off call Send a client welcome packet
Read moreNov 3, 2022
16 Marketing Interview Questions to Hire the Best Cultural Fit for Your Agency
Hiring new team members for your growing digital marketing agency team is exciting, but weeding through the candidates to find a good fit can seem like torture. It can be tempting to hire the first decent candidate to get the ball rolling, but a quick hire can turn into a burned-out employee who just isn’t a good fit. Turning over a candidate can cost the company over 6 months of that employee's salary, so a fast turnover rate is something all marketing managers should actively try to avoid when building out their team. $4,683 was the average cost-per-hire in 2022. (2022 Human Capital Benchmarking Report) But, recruitment costs are not the only downside of losing an employee. The true cost of a fast turnover includes key factors like: Onboarding costs Lost productivity Lost engagement and impact on employee morale Training costs Lost institutional knowledge Cultural impact This is why forming a strong, adaptable digital marketing team by asking interview questions that tell you how a person learns, adapts and collaborates is crucial for your agency's performance. Being prepared with dynamic questions that aren’t your typical marketing interview questions will reveal how a candidate will fit within your team dynamic and test their aptitude for making valuable contributions.
Read moreNov 22, 2021
47. How to start designing successful social media graphics
In this episode, join Katelyn and David as we discuss how to get started planning and designing successful graphics for social media. You'll learn what to consider before you start designing, how to tie your graphics into your brand, and practical design tips to share your message and make your content stand out. Before you start designing, it is important to think about; checking platform content guidelines, designing different media types for different platforms, choosing the correct image sizes, understanding where the images will be seen, and knowing the goal of your content. Listen for details around these considerations, and more tips on how to design your social media graphics once you have your plan! We want to hear from you - send an email to insider@sendible.com or mention us @sendible on Twitter! --- Send in a voice message: https://anchor.fm/sendibleinsider/message
Read moreOct 4, 2021
46. Scale Your Social Media Workflow by Using Content Pillars
In this episode, join Ellie and Veronika from the Sendible marketing team as they highlight how you can use content pillars to create consistency and structure when implementing a social media strategy. You'll discover what content pillars are and why they are useful for agencies and in-house social media marketers. We'll also go through some practical examples for different types of brands to inspire you and help you implement this planning method right away! Learn more about content pillars on our blog: https://www.sendible.com/insights/content-pillars Our free Social Media Holiday Calendar: https://www.sendible.com/social-media-holiday-calendar Connect with us: Connect with Veronika on LinkedIn:https://www.linkedin.com/in/socialveronika/ Connect with Ellie on LinkedIn:https://www.linkedin.com/in/eleanor-scott/ We want to hear from you - send an email to insider@sendible.com or leave us a voice message! --- Send in a voice message: https://anchor.fm/sendibleinsider/message
Read moreAug 25, 2021
45. How to Deal With Change - a CEO Transition
In this episode, Gavin and Martine introduce Katelyn, the new Sendible CEO. Hear about Katelyn's background, how her & Gavin are different, what makes Sendible special, and how to approach a huge life transition (stepping up and stepping down). With advice and reflections from all three and details about the future vision for Sendible, we are excited to kick off the second season of the Sendible Insider podcast! Connect with Katelyn at CEO@Sendible.com or on Linkedin and don't forget to subscribe for future updates and to hear form other members of the Sendible team. --- Send in a voice message: https://anchor.fm/sendibleinsider/message
Read moreMar 29, 2021
44. The Sendible Exit – A Founder's Acquisition Story
In this episode, Gavin and Martine discuss the recent acquisition of Sendible. After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next. Items mentioned in this episode: Gavin's letter to customers - https://www.sendible.com/insights/new-story-starting-for-sendible Gavin's newsletter - https://my.growthmaps.com If you have any questions about Sendible or the acquisition, we'd love to hear from you! Send an email to insider@sendible.com --- Send in a voice message: https://anchor.fm/sendibleinsider/message
Read moreFeb 4, 2021
43. You're Making It Too Difficult For Your Customers To Buy From You With Kristian Downer
Kristian Downer is the founder of DowSocial Digital Marketing, based in Peterborough, UK. Gavin serendipitously met Kristian on the way to Social Media Marketing World in 2020 and a year later, invited him onto the show. In this episode, we discuss: Why most small businesses fall into the mistake of making it too hard for their clients to buy from them on social media Why social media is best told by the people that live and breathe your business How Kristian bounced back after losing 95% of his clients The importance of building trust when it comes to growing your business And much, much more... Connect with Kristian: LinkedIn: https://www.linkedin.com/in/kristian-downer/ Dow Social: https://www.dowsocial.com/contact/ We want to hear from you Send an email to insider@sendible.com or leave us a voice message! Want to be a guest on the show? Grab your spot here: https://www.sendible.com/meetings/gavinhammar/sendible-podcast-interview --- Send in a voice message: https://anchor.fm/sendibleinsider/message
Read moreJan 28, 2021
42. Do 3rd-Party Social Media Tools Negatively Impact Facebook Engagement?
"Does using a 3rd-party posting tool like Sendible hurt my brand’s organic reach and engagement on Facebook?" — In this takeover episode, recorded at the end of 2020, Veronika and Ellie from Sendible's Marketing Team answer the million-dollar question that every social media marketer wants the answer to. Following a detailed analysis of almost 60 Facebook Pages (some with more than 6.5 million fans) and over 5000 posts, Veronika and Ellie talk you through their research findings. They also share how you can use these insights to boost the organic reach of your Facebook posts. If you're a social media marketer striving for more engagement, you don't want to miss this one! Read the full article here: https://www.sendible.com/insights/3rd-party-social-media-tools-posting-to-facebook 2021 Social Media Holiday Calendar https://www.sendible.com/social-media-holiday-calendar#today Connect with us: Connect with Veronika on LinkedIn: https://www.linkedin.com/in/socialveronika/ Connect with Ellie on LinkedIn: https://www.linkedin.com/in/eleanor-scott/ We want to hear from you Send an email to insider@sendible.com or leave us a voice message! --- Send in a voice message: https://anchor.fm/sendibleinsider/message
Read moreJan 16, 2021
41. Why It's Dangerous To Stick To Best Practices
Gavin was recently a guest on the Empathise IT podcast with Mordecai Holtz. It was a great interview where Gavin shared a few of his strong opinions on topics such as: Why the fear of remote working is really just a symptom of having the wrong employees Why it's dangerous to stick to best practices Why Gavin refers to himself as the anti-CEO The future of influencer marketing Connect with us Connect with Gavin: https://www.linkedin.com/in/gavinhammar/ The Empathise IT podcast: https://open.spotify.com/show/7tLttj2GxmWHIqz7v98Xj2 We want to hear from you Send an email to insider@sendible.com or leave us a voice message! --- Send in a voice message: https://anchor.fm/sendibleinsider/message
Read moreJan 6, 2021
40. The Lessons I Learned In 2020 To Help Me Succeed In 2021 With Park Howell, Neal Schaffer & Ted Prodromou
2020 was a massively challenging year for all of us and 2021 is likely to be another year filled with uncertainty. In this episode, Gavin invited 3 thought leaders to share their biggest personal and business challenges from 2020, their predictions for the year ahead, and their advice for other businesses and marketers as we begin a new year. Meet our guests: Park Howell is a brand storytelling consultant and host of the hugely popular Business of Story Podcast. He recently launched the book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Neal Schaffer is an influencer marketing expert, keynote speaker, and author of The Age of Influence: The Power of Influencers to Elevate Your Brand Ted Prodromou is American's Leading LinkedIn Coach and author of Ultimate Guide to LinkedIn For Business. Connect with us: Connect with Park: https://www.linkedin.com/in/parkhowell/ Connect with Neal: https://www.linkedin.com/in/nealschaffer/ Connect with Ted: https://www.linkedin.com/in/tedprodromou/ Connect with Gavin: https://www.linkedin.com/in/gavinhammar/ We want to hear from you Send an email to insider@sendible.com or leave us a voice message! --- Send in a voice message: https://anchor.fm/sendibleinsider/message
Read moreDec 11, 2020
Launch #4: We Abandoned Scrum & Adopted A New Approach To Product Management
Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible. Today, Rachel is interviewed by Sendible's new Product Manager, Cy Robinson to explain how we've adopted the Shape Up process to bring solutions together and deliver more value for our customers. In this episode, we talk about: Why we replaced 2 weeks sprints with 6-week cycles What Product Management looks like at Sendible How we bring solutions together What we need to consider when working with different teams The challenges we face in product Tips for other product managers We want to hear from you Send an email to product@sendible.com or leave us a voice message! Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/ --- Send in a voice message: https://anchor.fm/sendibleinsider/message
Read moreDec 3, 2020
39. How This Agency Bounced Back After Losing 50% Of Their Clients
Syndi Braun is the founder and CEO of The Social Robin and a Sendible Partner. The Social Robin is a full-service marketing company, based in Fort Worth, Texas with a focus on quality growth. In this episode, we discuss: Why Syndi decided to start her own agency How she convinced her first three employees to work for her (for free) Her number one tactic for finding new clients The impact COVID has had on her business, her team and her processes How her agency bounced back after losing 50% of her clients How to sell the value of social media to clients The importance of sourcing client testimonials and reviews And much, much more... Connect with Syndi: LinkedIn: https://www.linkedin.com/in/syndibraun/ The Social Robin: https://www.thesocialrobin.com/ The Social Robin's Agency Listing: https://agencyvista.com/agency/the-social-robin/marketing-agency We want to hear from you Send an email to insider@sendible.com or leave us a voice message! Want to be a guest on the show? Grab your spot here: https://www.sendible.com/meetings/gavinhammar/sendible-podcast-interview --- Send in a voice message: https://anchor.fm/sendibleinsider/message
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