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Sprinklr (@Sprinklr) is the world’s first Unified Front Office for Modern Channels. We help brands execute marketing, advertising, research, care and engagement initiatives across all modern channels. This includes: 23 social channels, 11 messaging channels and hundreds of millions of forums, blogs, review sites, and news sites. Sprinklr’s AI-based platform, with a unified codebase, is deployed as a single global instance for each customer in order to drive collaboration and reduce silos across the organization. Sprinklr is headquartered in New York City, with 24 offices in 16 countries.

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The customer experience is evolving, and consumers are becoming more demanding and discerning. This is why #CX leaders must recalibrate their approach moving forwards. 

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<featured><img width="300" height="225" src="https://blog.sprinklr.com/wp-content/uploads/2020/11/CXM-Graphic-v5-wide-Sprinklr-blog-1-400x300.jpg" class="attachment-medium size-medium wpexpro-image wp-post-image" alt="CXM Experience" style="margin-bottom: 15px;" data-wpex-post-id="155111" /></featured>No one does experience like Disney. And no one does Disney like the Walt Disney Family Museum. It’s a master class in customer experience, and a testament to a man who managed to imbue exceptional experiences into everything he touched. From Disney’s start in Kansas City, to his struggles in Hollywood, we take a look [&#8230;]
The post <a rel="nofollow" href="https://blog.sprinklr.com/episode-43-wonderful-world-walt-disney-family-museum/">Episode #43: The Wonderful World of the Walt Disney Family Museum</a> appeared first on <a rel="nofollow" href="https://blog.sprinklr.com">Sprinklr</a>.

Episode #43: The Wonderful World of the Walt Disney Family Museum

<featured><img width="300" height="225" src="https://blog.sprinklr.com/wp-content/uploads/2020/11/CXM-Graphic-v5-wide-Sprinklr-blog-1-400x300.jpg" class="attachment-medium size-medium wpexpro-image wp-post-image" alt="CXM Experience" style="margin-bottom: 15px;" data-wpex-post-id="155111" /></featured>Brand names are the crown jewels of an organization. They’re valuable, multi-faceted, and fiercely protected. But what happens when the brand name is lost? Not via an Ocean’s Eleven type heist, but from the overwhelming adoption of the consumers who use it? The phenomenon is called “genericide.” And it’s why brands spend so much time [&#8230;]
The post <a rel="nofollow" href="https://blog.sprinklr.com/episode-42-brand-not-brand/">Episode #42: When Is a Brand Not a Brand?</a> appeared first on <a rel="nofollow" href="https://blog.sprinklr.com">Sprinklr</a>.

Episode #42: When Is a Brand Not a Brand?

<featured><img width="300" height="225" src="https://blog.sprinklr.com/wp-content/uploads/2020/12/thumbnail-95a279d9243211eba5f6b1014fb5f3e0-400x300.jpeg" class="attachment-medium size-medium wpexpro-image wp-post-image" alt="Luis Alvarez" style="margin-bottom: 15px;" data-wpex-post-id="155332" /></featured>Are you ready for the new customers who are going to change the way you do business? You know who they are and most likely think you understand them—and I hope you do. In the near future, Generation Z, also known as iGen, may become your most influential customers. Even if you do understand them, [&#8230;]
The post <a rel="nofollow" href="https://blog.sprinklr.com/influence-gen-z/">The Influence Of Gen Z</a> appeared first on <a rel="nofollow" href="https://blog.sprinklr.com">Sprinklr</a>.

The Influence Of Gen Z

<featured><img width="300" height="225" src="https://blog.sprinklr.com/wp-content/uploads/2020/11/CXM-Graphic-v5-wide-Sprinklr-blog-1-400x300.jpg" class="attachment-medium size-medium wpexpro-image wp-post-image" alt="CXM Experience" style="margin-bottom: 15px;" data-wpex-post-id="155111" /></featured>No C-level executive wants their company to provide a bad customer experience. Ask any one of them and they’ll say they put the customer first. So why aren’t more companies providing stellar experiences? Sprinklr chief evangelist Carlos Dominguez joins me today as we break down why customer experience can be so difficult, and how to [&#8230;]
The post <a rel="nofollow" href="https://blog.sprinklr.com/episode-41-make-amazing-customer-experiences-easier-carlos-dominguez/">Episode #41: How to Make Amazing Customer Experiences Easier, With Carlos Dominguez</a> appeared first on <a rel="nofollow" href="https://blog.sprinklr.com">Sprinklr</a>.

Episode #41: How to Make Amazing Customer Experiences Easier, With Carlos Dominguez

<featured><img width="300" height="225" src="https://blog.sprinklr.com/wp-content/uploads/2020/11/CXM-Graphic-v5-wide-Sprinklr-blog-1-400x300.jpg" class="attachment-medium size-medium wpexpro-image wp-post-image" alt="CXM Experience" style="margin-bottom: 15px;" data-wpex-post-id="155111" /></featured>As we’ve moved from the static web to the conversation web, customer expectations have changed. Dramatically. The best way to understand modern customers is to understand the digital and analog evolution that created them. In today’s episode we’ll look at how the modern customer became a modern customer. And what you can do to keep [&#8230;]
The post <a rel="nofollow" href="https://blog.sprinklr.com/episode-40-brief-history-modern-customer/">Episode #40: A Brief History of the Modern Customer</a> appeared first on <a rel="nofollow" href="https://blog.sprinklr.com">Sprinklr</a>.

Episode #40: A Brief History of the Modern Customer

<featured><img width="300" height="225" src="https://blog.sprinklr.com/wp-content/uploads/2020/11/CXM-Graphic-v5-wide-Sprinklr-blog-1-400x300.jpg" class="attachment-medium size-medium wpexpro-image wp-post-image" alt="CXM Experience" style="margin-bottom: 15px;" data-wpex-post-id="155111" /></featured>The best customer experiences delight and surprise. They give you something you didn’t expect. In this third (and final) episode of my TWA Hotel trilogy, I talk about the plethora of “wow” moments that turned me into a permanent fanboy. How are you wowing your customers? See all CXM Experience podcasts The CXM Experience on [&#8230;]
The post <a rel="nofollow" href="https://blog.sprinklr.com/episode-39-creating-unexpected-wow-moments-customer-experiences/">Episode #39: Creating Unexpected “Wow” Moments in Your Customer Experiences</a> appeared first on <a rel="nofollow" href="https://blog.sprinklr.com">Sprinklr</a>.

Episode #39: Creating Unexpected “Wow” Moments in Your Customer Experiences

<featured><img width="300" height="225" src="https://blog.sprinklr.com/wp-content/uploads/2020/11/CXM-Graphic-v5-wide-Sprinklr-blog-1-400x300.jpg" class="attachment-medium size-medium wpexpro-image wp-post-image" alt="CXM Experience" style="margin-bottom: 15px;" data-wpex-post-id="155111" /></featured>The Relentless Quest for Brand Authenticity, with Katie Martell The search for authenticity drives many of our decisions, including our brand choices. We’re all hoping for those elusive, authentic experiences. In Part 2 of my discussion with Katie Martell we dive deep into performative brand allyship, the dangerous illusion of progress, and the unexpected benefits [&#8230;]
The post <a rel="nofollow" href="https://blog.sprinklr.com/relentless-quest-brand-authenticity-katie-martell/">Episode #38: The Relentless Quest for Brand Authenticity, with Katie Martell</a> appeared first on <a rel="nofollow" href="https://blog.sprinklr.com">Sprinklr</a>.

Episode #38: The Relentless Quest for Brand Authenticity, with Katie Martell

<featured><img width="300" height="225" src="https://blog.sprinklr.com/wp-content/uploads/2020/11/CXM-Graphic-v5-wide-Sprinklr-blog-1-400x300.jpg" class="attachment-medium size-medium wpexpro-image wp-post-image" alt="CXM Experience" style="margin-bottom: 15px;" data-wpex-post-id="155111" /></featured>We’re living in an age where buyers (both B2B and B2C) want a personal relationship with brands. And more than that, they expect those brands to share their values. Katie Martell, unapologetic marketing truth-teller, joins me today for Part 1 of a rollicking discussion about “woke washing.” It’s the collision of social movements and marketing [&#8230;]
The post <a rel="nofollow" href="https://blog.sprinklr.com/episode-37-collision-social-movements-marketing-katie-martell/">Episode #37: The Collision of Social Movements and Marketing, with Katie Martell</a> appeared first on <a rel="nofollow" href="https://blog.sprinklr.com">Sprinklr</a>.

Episode #37: The Collision of Social Movements and Marketing, with Katie Martell

<featured><img width="300" height="225" src="https://blog.sprinklr.com/wp-content/uploads/2020/12/you-x-ventures-0K7GgiA8lVE-unsplash-1-400x300.jpg" class="attachment-medium size-medium wpexpro-image wp-post-image" alt="" style="margin-bottom: 15px;" data-wpex-post-id="155299" /></featured>Perspective is a function of experience. As I get ready to celebrate another trip around the sun, I reflect on the highs and lows of this year personally and professionally. One of the best birthday gifts I gave myself when I turned 30 was time with a career coach who challenged me to search for [&#8230;]
The post <a rel="nofollow" href="https://blog.sprinklr.com/introducing-new-event-series-ideas-shaped-career/">Introducing: New Event Series Ideas that Shaped My Career</a> appeared first on <a rel="nofollow" href="https://blog.sprinklr.com">Sprinklr</a>.

Introducing: New Event Series Ideas that Shaped My Career

<featured><img width="300" height="225" src="https://blog.sprinklr.com/wp-content/uploads/2020/11/CXM-Graphic-v5-wide-Sprinklr-blog-1-400x300.jpg" class="attachment-medium size-medium wpexpro-image wp-post-image" alt="CXM Experience" style="margin-bottom: 15px;" data-wpex-post-id="155111" /></featured>Part 2 of our look back at the mid-century modern TWA Hotel at JFK airport (Part 1 is here, if you missed it). If you ever find yourself at JFK with time to spare, it’s absolutely worth a visit. It’s an immersive experience that takes you back to the glory days of air travel. They’ve [&#8230;]
The post <a rel="nofollow" href="https://blog.sprinklr.com/episode-36-allure-authentic-attention-detail/">Episode #36: The Allure of Authentic Attention to Detail</a> appeared first on <a rel="nofollow" href="https://blog.sprinklr.com">Sprinklr</a>.

Episode #36: The Allure of Authentic Attention to Detail

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