How to make a TikTok: The beginner’s guide https://t.co/UzEgR4tda2

News organizations like @latimes are using social to increase general awareness of their brand rather than focusing on simply driving subscriptions. Social helps reach younger audiences, unlike most other outlets. Via @Digiday https://t.co/mA9BqsQHQr

Read that again, then realign your strategy. https://t.co/BlowGcxMHZ

If you’re looking for some #TikTok inspiration, @srcorley has it. Watch as she breaks down the success of creator Clare Sull and the viral hashtag, #TikTokMadeMeBuyIt.

People are rethinking what it means to engage with brands. In turn, marketers need to rethink how they will lead through the next evolution of social. It's time to chart your own path.