Bankers: touting fast, local loan decisions is akin to saying you have clean restrooms! Your brand should be much more than that. Martha Bartlett Piland is speaking to marketer members of Pennsylvania Association of Community Bankers February 10 on how to build a brand that’s authentic, aligned with purpose and mission for both employees and customers. Info here: https://web.pacb.org/events/Marketing-Webinar-You-re-More-Than-Clean-Restrooms-Differentiating-Your-Brand-From-Everyone-Else-8577/details #betterbrands #bankbranding #neverstoplearning

Financial brands can (and should) help millennials into a financially independent future. That means getting rid of assumptions. What millennials need and care about is very different than previous generations. Great article by Kelse Cummings with research insights from the Banktastic National Millennial Advisory Board. #millennials #millennialstodaymillionairestomorrow #financialmarketing https://banktastic.com/blog/226-how-banks-can-help-millennials-into-the-financially-independent-future

December 8 is National Health Savings Account (HSA) Day, a special day to bring greater awareness to the power of health savings accounts and their role in combating healthcare issues in America. An HSA can help you save money, reduce your taxable income, and grow tax-free, like a ROTH IRA. Learn more at healthcare.gov. #NationalHSADay #financialliteracy Photo by Adam Nir on Unsplash

Financial marketers: want to know what’s on millennials’ minds? Visit our blog for lots of enlightening content about financial stress and trauma, their goals for financial independence and much more. https://banktastic.com/blog #millennialmoney #millennialstodaymillionairestomorrow #millennialresearch

No matter how you celebrate it, we wish you health and happiness this holiday season. #TisTheSeason #bedifferent #celebrate