She’s an innovator, inventor and entrepreneur. Some call her a business personal trainer. Her articles regularly appear in the American Bankers Association Journal and The Financial Brand. Her book for financial branders, Beyond Sticky, is available everywhere books are sold. Martha speaks internationally on branding and marketing strategy. She’s widely regarded as a financial marketing expert and business leader. In 2017, she was inducted into the Kansas Business Hall of Fame.

A graduate of the University of Kansas with a BA in French, Alex has worked with clients around the globe. She has an energetic communication style and quirky creative brain. She earned the ABA Advanced Bank Marketing Certificate and Certified Financial Marketing Professional (CFMP) designation. Alexandra is a learner, and details are her passion. Always striving for the next level or deeper understanding, the status quo is never good enough. The devil in the details doesn’t stand a chance.