2023 LOCAL SEO CHECKLIST When better to get your house in order than a brand new year? If you deal with your actual house though, we can help with your digital space. Here are some quick wins for improving your Local SEO in the coming months... 1) N.A.P. Consistency Are your business Name, Address, and Phone number exactly the same across all your touchpoints online (like directories; citations; social media profiles)? All of these should be an exact match of what's on your Google My Business. 2) Talking of Google My Business (GMB), do you have one set up? Sign up and verify a GMB listing ASAP. Make sure to sync it with a Bing Places profile for all the Bing users out there to see as well. 3) Optimised Business Bio In addition to your N.A.P. details, make sure all of your listings and profiles have a clearly stated business description, like this: "We are a [Business Type] offering [Product/Service] in [Location] and beyond." Ideally, keep these core points, but vary what is says, unique to each touchpoint. 4) GMB Business Categories Selecting 'Categories', both primary and additional ones, in your GMB profile is essential for getting you in front of the right users. Write a wee description with relevant keywords under each category. 5) Images GMB listings with relevant, good-quality images and overall fully filled-out info will have a better chance of gaining traction. For more advice, get in touch: https://www.bigponddigital.co.uk/contactus #seo #localseo #digitalmarketing #ayrshire #scotland

To help set up a growing pipeline of sales in 2023, one of the most important investments you can make is in digital marketing. SEO and PPC will get you in front of users online that you can best serve your unique offering to. These both take a lot of time to master, something you may not have much of spare as a business owner. That's why our specialists at Big Pond, backed by 15 years of industry experience, can tick digital marketing off your To-Do list this year. Fancy a free digital audit? Get in touch: bigponddigital.co.uk/contactus #seo #ppc #digitalmarketing

Last day of 2022. Daunting stuff. As we look ahead, we're all massively grateful for the amazing people we've met and projects we've been involved in throughout the past year. Here's to an even better 2023! Happy New Year when it comes. #2022 #2023 #Hogmanay #NewYear

Great to start off the week with us all in the office. If you're new here, this is Ari, our Founder and Managing Director. Why not give our team's faces and professional stories a browse? -> https://www.bigponddigital.co.uk/aboutus #digitalmarketing #digitalmarketingagency #ayrshire #scotland

First SEO Tip of the year! Have you heard of Google's Quality Rater Guidelines? These are basically a set of considerations they use for ranking the quality of your content. They update the criteria every so often. We've said before that you can 'EAT' your way to SEO success: a whimsical way of referring to your Expertise; Authoritativeness; and Trustworthiness as a source of info in your field. Well, at the end of 2022, Google slid a new 'E' into the mix, signifying the importance of 'Experience'. If you can prove and portray that you have valuable first-hand experience in whatever niche area or industry you're writing about in your content, this will help boost your reputation in Google's eyes. So there you go, time to E-E-A-T your way through 2023. #Google #SEO #DigitalMarketing