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Candace Cole

Natalie Storment

Good marketing is like building a house... 🏠

You need to have the right foundation and great structure before you can start generating leads for your company... 

Do not try to generate leads when there are broken systems in place - this will only result in: 

➡ Wasted time: ⌚️

➡ Effort: 🤯

➡ Energy: 😴

➡ And Money: 💸

Are you trying to generate leads to a broken system? 🤔
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What does David Issa from Entra Consulting think about us? 

“I’ve been looking around for serious help with the whole website for a few months. Until I started working with these folks, the entire process was unbelievably frustrating. BMSG has been competent, reasonable, on the ball, friendly and helpful throughout. I really can’t recommend them enough.” - David Issa, CEO of Entra Consulting. 

What are your current marketing initiatives? 
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You can generate all the leads in the world, but if your customer acquisition cost isn’t making you a return until your second or third month, of doing business with them, then you really can’t afford to do any lead generation until you figure out a way to bring those costs down.

ROI for small and medium sized businesses is measured in revenue earned vs. Revenue saved. 

When you’re looking to level up your marketing, think about what is your priority. 

Leveling up your marketing doesn’t just mean doing external marketing to generate more leads... 

...It can also mean performing internal marketing to lower customer acquisition cost. 

You can generate all the leads in the world, but if you’re customer acquisition cost isn’t making you a return until your second or third month, of doing business with them, then you really can’t afford to do any lead generation until you figure out a way to bring those costs down.
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#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #branding #seo #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #digital #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #smallbusiness #webdesign #design

What does Crossfit 77 think about Business Marketing Solutions Group? 

“Couldn’t ask for better results with BMSG. Reece has gone above and beyond to make sure our accounts are taken care of and does so in a timely manner. Couldn’t be happier with our program.” 

Crossfit 77 was a pleasure to work with and an even better pleasure to workout with! 

Do you like our content? Give us a follow! 
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#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #branding #seo #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #digital #contentmarketing #marketingstrategy

Google ads and social media have their respective differences 

But how do you know which one to use for your business? 

Either platform is effective so it depends on your goal. 

If you have a visually appealing product or service, social media is going to be the best fit for creating demand – for example A remodeling contractor can showcase his projects on social media to get prospective customer to begin thinking about remodeling their own home. 

If you have a product or service with heavy demand, your best option is to invest in Google ads to take advantage of local demand searches – for example, and HVAC contractor would have more success on Google with ads as opposed to social media for lead generation. 

Tip: No matter what platform you decide to use, stay there and become great on that platform. Don’t spread yourself too thin. 

Do you use social media? Google ads? Or both? 
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#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #branding #seo #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #digital #contentmarketing #marketingstrategy

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David Tonkery

Travis Creed 

Genai Kerr

Influencer Marketing

Lowell Morgan

Guy Desormes

Guy Desormes on Instagram

David Woodruff 

Jeremy Cowin

We bring custom and consultive marketing solutions to businesses of all sizes. Business Marketing Solutions Group focuses on digital marketing methods to help build our customers' brands while also supplying leads to grow their business. 

Welcome to the Business Legends Podcast! Where we interview business leaders and entrepreneurs so we can learn from their successes and apply them to our own business to grow!  

On today’s episode, we sit down with John Bly! John is the managing Partner of Aprio! 

Aprio is one of the top 25 accounting and advisory firms in the country.  
They focus on small – medium sized companies that are anywhere from early or seed stage growth to $100 million enterprises. 

How much do values matter when hiring employees or working with clients? What challenges arise at each stage of company growth? How can you make your business stickier to your clients?  

Find out the answers to all of these and more on today’s episode!  

Want to learn more about John Bly, Aprio and what they do? Check out their work here:  

Aprio Website: https://www.aprio.com/ 

Aprio LinkedIn: https://www.linkedin.com/company/aprio/ 

Aprio Facebook: https://www.facebook.com/aprioadvisors 

John Bly LinkedIn: https://www.linkedin.com/in/johnblycpa/ 

Want to connect with us and learn more about our expertise? Check us out here:  

Website: https://businessmarketingsolutionsgroup.com/?fbclid=IwAR2hPda9vQc3sApLL9wTglpHdna_eZPXYN1jEAqsSE1uXFwljlbM4vBXCOQ 

Facebook: https://www.facebook.com/BusinessMarketingSolutionsGroup/about 

LinkedIn: https://www.linkedin.com/company/businessmarketingsolutionsgroup/?viewAsMember=true

Business Marketing Solutions Group

Welcome to the Business Legends Podcast! Where we interview business leaders and entrepreneurs so we can learn from their successes and apply them to our own businesses to grow!

On today’s episode, we sit down with Amy Sullivan! Amy is the President of ABC Carolinas a network of commercial construction developers, contractors, and service providers.  

Associated Builders and Contractors (ABC) is a national construction industry trade association representing more than 400 members across 2 states.

What is the philosophy and mission that drives large growth for ABC? How important is culture for company and industry growth? What’s new and innovative in construction? Find out the answers to all of those questions and more on today's show!   
 
Want to learn more about Amy Sullivan, ABC Carolinas and what they do? Check out their work here:  

ABC Carolinas Website: https://abccarolinas.org/ 

ABC Carolinas LinkedIn: https://www.linkedin.com/company/abccarolinas/
 
ABC Carolinas Facebook: https://www.facebook.com/abccarolinas 

ABC Carolinas Instagram: https://www.instagram.com/abccarolinas/ 

Amy Sullivan LinkedIn: https://www.linkedin.com/in/asullivan68/ 
 
Want to connect with us and learn more about our expertise? Check us out here:  

Website: https://businessmarketingsolutionsgroup.com/?fbclid=IwAR2hPda9vQc3sApLL9wTglpHdna_eZPXYN1jEAqsSE1uXFwljlbM4vBXCOQ 

Facebook: https://www.facebook.com/BusinessMarketingSolutionsGroup/about 

LinkedIn: https://www.linkedin.com/company/businessmarketingsolutionsgroup/?viewAsMember=true

Welcome to the Business Legends Podcast! Where we interview business leaders and entrepreneurs so we can learn from their successes and apply them to our own business to grow! 

On today’s episode, we sit down with Joanne Milazzo! Joanne is the Founder and Owner of Campus Yoga. Campus Yoga brings subsidized virtual yoga programs to College Campuses that focus on giving students a healthy and well-balanced student experience.  

What is it like starting a start up? What necessary steps do you need to take to get started? What is the importance of personal and professional positioning? Find out the answers to all of these and more on today’s episode!  

Want to learn more about Joanne, Campus yoga, and what they do? Check out their work here:  

Campus Yoga Website: https://campusyogalive.com/ 

Campus Yoga LinkedIn: https://www.linkedin.com/company/campus-yoga/?viewAsMember=true 

Campus Yoga Facebook: https://www.facebook.com/profile.php?id=100083233585272 

Campus Yoga Instagram: https://www.instagram.com/campusyogalive/ 

Joannes LinkedIn: https://www.linkedin.com/in/joanne-milazzo-9b869721b/ 
 
Want to connect with us and learn more about our expertise? Check us out here:  

Website: https://businessmarketingsolutionsgroup.com/?fbclid=IwAR2hPda9vQc3sApLL9wTglpHdna_eZPXYN1jEAqsSE1uXFwljlbM4vBXCOQ 

Facebook: https://www.facebook.com/BusinessMarketingSolutionsGroup/about 

LinkedIn: https://www.linkedin.com/company/businessmarketingsolutionsgroup/?viewAsMember=true

Welcome to the Business Legends Podcast! Where we interview business leaders and entrepreneurs so we can learn from their successes and apply them to our own business to grow!

On today’s episode, we sit down with Jay Offerdahl! Jay is the Owner of Viking Mergers and Acquistion a professional firm that helps the small to medium sized, main street business owner with exit strategy, selling their business, merging with a similar or larger organization, or purchase an existing business.

How has covid changed the buying habits of businesses? How should you set up your business to sell it? What do you need to look for when purchasing a business? Find out the answers to all of these and more on this weeks episode of Business Legends!

Want to learn more about Jay, Viking Mergers, and what they do? Check out their work here:  

Website: https://www.vikingmergers.com/ 

LinkedIn: https://www.linkedin.com/company/vikingmergers/ 

Facebook:  https://www.facebook.com/vikingmergers 

Jay Offerdahl LinkedIn: https://www.linkedin.com/in/jayofferdahl/ 

Want to connect with us and learn more about our expertise? Check us out here:  

Website: https://businessmarketingsolutionsgroup.com/?fbclid=IwAR2hPda9vQc3sApLL9wTglpHdna_eZPXYN1jEAqsSE1uXFwljlbM4vBXCOQ 

Facebook: https://www.facebook.com/BusinessMarketingSolutionsGroup/about 

LinkedIn: https://www.linkedin.com/company/businessmarketingsolutionsgroup/?viewAsMember=true

Welcome to the Business Legends Podcast! Where we interview business leaders and entrepreneurs so we can learn from their successes and apply them to our own business to grow!

On today’s episode, we sit down with Jarod Latch and Tim Baier! Jarod and Tim are the Owners of Spiracle Media a media production company founded by three former sports anchors in the Charlotte market with the goal of helping athletes leverage their brand by utilizing social media and video.

When should you pivot your business? What’s new in video production? What is the significance of cake? Find out the answers to all of these questions and more!

Want to learn more about Jarod, Tim, Spiracle Media, and what they do? Check out their work here:  

Website: https://www.spiraclemedia.com/ 

YouTube: https://www.youtube.com/user/SpiracleMedia 

Venmo: https://vimeo.com/SpiracleMedia/ 

LinkedIn: https://www.linkedin.com/company/spiracle-media/ 

Facebook: https://www.facebook.com/SpiracleMedia/ 

Instagram: https://www.instagram.com/SpiracleMedia/ 

Jarod Latch LinkedIn: https://www.linkedin.com/in/jarodlatch/ 

Tim Baier LinkedIn: https://www.linkedin.com/in/timbaier1220/ 
 
Want to connect with us and learn more about our expertise? Check us out here:  

Website: https://businessmarketingsolutionsgroup.com/?fbclid=IwAR2hPda9vQc3sApLL9wTglpHdna_eZPXYN1jEAqsSE1uXFwljlbM4vBXCOQ 

Facebook: https://www.facebook.com/BusinessMarketingSolutionsGroup/about 

LinkedIn: https://www.linkedin.com/company/businessmarketingsolutionsgroup/?viewAsMember=true

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Business Marketing Solutions Group on YouTube

Our team wants to wish you and your families a Merry Christmas! 🎄

🎙️ NEW EPISODE OUT NOW🎙️

Creating a Healthy and Connected Environment!

On today’s episode, we sit down with Joanne Milazzo! Joanne is the Founder and Owner of Campus Yoga, a virtual and in person health and wellness company that brings virtual yoga programs to College Campuses to help students maximize their student athletic ability and relieve the stresses felt throughout their college career. 

What is it like starting a start up? What necessary steps do you need to take to get started? What is the importance of personal and professional positioning? Find out the answers to all of these and more on today’s episode!

Want to learn more about Joanne, Campus yoga, and what they do? Check out their work here:  

Campus Yoga Website: https://campusyogalive.com/ 

Campus Yoga LinkedIn: https://www.linkedin.com/company/campus-yoga/?viewAsMember=true 

Campus Yoga Facebook: https://www.facebook.com/profile.php?id=100083233585272 

Campus Yoga Instagram: https://www.instagram.com/campusyogalive/ 

Joannes LinkedIn: https://www.linkedin.com/in/joanne-milazzo-9b869721b/ 
 
Want to connect with us and learn more about our expertise? Check us out here:  

Website: https://businessmarketingsolutionsgroup.com/?fbclid=IwAR2hPda9vQc3sApLL9wTglpHdna_eZPXYN1jEAqsSE1uXFwljlbM4vBXCOQ 

Facebook: https://www.facebook.com/BusinessMarketingSolutionsGroup/about 

LinkedIn: https://www.linkedin.com/company/businessmarketingsolutionsgroup/?viewAsMember=true

Company Christmas party! 

We’re so proud of our team and what we’ve been able to accomplish this year. 

2023 will be even better. 🥂

🎙️ NEW EPISODE OUT NOW🎙️

How to Have 26 Back-to-Back Winning Seasons in Business - Jay Offerdahl 

On today’s episode, we sit down with Jay Offerdahl! Jay is the Owner of Viking Mergers and Acquistion a professional firm that helps the small to medium sized, main street business owner with exit strategy, selling their business, merging with a similar or larger organization, or purchase an existing business. 
 
How has covid changed the buying habits of businesses? How should you set up your business to sell it? What do you need to look for when purchasing a business? Find out the answers to all of these and more on this weeks episode of Business Legends!

🎙️ NEW EPISODE OUT NOW🎙️: 

Ep. 52 - How to Have 26 Back-to-Back Winning Seasons in Business - Jay Offerdahl 

On today’s episode, we sit down with Jay Offerdahl! Jay is the Owner of Viking Mergers and Acquistion a professional firm that helps the small to medium sized, main street business owner with exit strategy, selling their business, merging with a similar or larger organization, or purchase an existing business.  

How has covid changed the buying habits of businesses? How should you set up your business to sell it? What do you need to look for when purchasing a business? Find out the answers to all of these and more on this weeks episode of Business Legends!  

Click the link in our bio to check it out!

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Ep. 53 - Creating a Healthy and Connected Environment – Joanne Milazzo https://t.co/PEcRBNF4dl

Ep. 52 - How to Have 26 Back-to-Back Winning Seasons in Business - Jay Offerdahl https://t.co/aZkgjK0UNO

Ep. 51 - Creating Buzz in the Queen City and Always Bring Cake! - Jarod Latch and Tim Baier https://t.co/5S44BOjvuE

Ep. 50 - Making and Impact and Changing the World - Chris Dennis https://t.co/80Py5bnVGt

Ep. 48 - The Man, The Myth, The Legend! - Phil Constantini! https://t.co/MH8mwNDyBb

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Why Do You Need A Social Media Marketing Strategy? 




 Why do you need a social media marketing strategy? 



Why do you need a social media marketing strategy? In 2021, this is a question that is vaguely answered. The reality is, the digital marketing landscape has changed and is shifting towards social media. There are several benefits to having a social media marketing strategy, but first, let's look at some statistics that reflect the true power of social media marketing: 



Currently, over 3 billion people are on social media as users.  Facebook is the most widely used platform with over 2 billion active monthly users.  The average user spends 2 hours a day on social media 



These numbers on the surface seem big, however; they only paint part of a picture as to the true power of social media marketing and why it’s important to have a social media marketing strategy.&nbsp;



Oftentimes, however, we find a lot of business owners are using social media with no&nbsp;goal&nbsp;or&nbsp;plan.&nbsp;Two reasons why we see business owners using social media with no goal or plan&nbsp;are:&nbsp;&nbsp;



1) Short term ROI&nbsp;



2) Saving money&nbsp;



Here’s what we mean: 



Short Term ROI: 







A lot of small to medium-sized businesses live in the world of short-term ROI. This is not by choice, it’s by being forced to. Small to medium-sized businesses are constantly focused on making the most amount of money in the least amount of time possible. 

Traditional Media vs. Social Media For Marketing. Which is Best For You as a Business Owner? 

Ok, ok traditional media is not completely dead, nonetheless, the marketing landscape has changed dramatically since the transition from traditional marketing to digital media. For many business owners, the scope of digital marketing moves so quickly it is almost impossible to keep up with the latest trends daily. This does not even begin the conversation about software that is being used and automation for trends such as email marketing.



So, with digital marketing being at the forefront of every marketing budget, where does traditional media play a role?



What is traditional media?







It is safe to say that traditional media is dead. Why do we think this? Well first, let us define what we mean by traditional media.



Traditional media is any mass form of communication before digital and social media came along. Think of examples like the television, radio, books, newspapers, and magazines. Sure, some of these are still active and used but think about how often you read a magazine, newspaper, or even listen to the radio?



So why do we think these forms of media are dead? A few reasons. The first reason is that currently, with the rise of new media (digital media) the newspaper industry is facing what many analysts speculate is the worst budgetary crisis since the great depression. The reason for this speculation is backed by a few figures:



Low advertising revenuesCha

Traditional Media vs. Social Media For Marketing. Which is Best For You as a Business Owner? 
Ok, ok traditional media is not completely dead, nonetheless, the marketing landscape has changed dramatically since the transition from traditional marketing to digital media. For many business owners, the scope of digital marketing moves so quickly it is almost impossible to keep up with the latest trends daily. This does not even begin the conversation about software that is being used and automation for trends such as email marketing.



So, with digital marketing being at the forefront of every marketing budget, where does traditional media play a role?



What is traditional media?







It is safe to say that traditional media is dead. Why do we think this? Well first, let us define what we mean by traditional media.



Traditional media is any mass form of communication before digital and social media came along. Think of examples like the television, radio, books, newspapers, and magazines. Sure, some of these are still active and used but think about how often you read a magazine, newspaper, or even listen to the radio?



So why do we think these forms of media are dead? A few reasons. The first reason is that currently, with the rise of new media (digital media) the newspaper industry is facing what many analysts speculate is the worst budgetary crisis since the great depression. The reason for this speculation is backed by a few figures:



Low advertising revenuesChan

The Evolution of Lead Generation and Trends to Look Forward to in 2021 
While we’re still waiting for Back-to-the-Future style hoverboards and the Jetsons’-inspired jetpacks to come to life, there are other wondrous digital tech advancements that have made our lives easier.



If you simply look at the last decade, both subtle and major changes in how companies approach digital marketing, various trends surfaced and washed away with few sticking around for longer e.g. automation.



The year 2020 was one of the most disruptive years in the world of digital marketing. With the pandemic still going on, different business aspects are being affected and will likely change for the coming years – even lead generation.



With many companies working from home and adjusting to remote work, people were logging in more hours spent online. However, on the other hand, people also become more selective in the type of content they consume and filtering out ads as background noise.



This meant that marketers and sales teams had to figure out how to best target prospective clients/customers and then nurture them into qualified leads that rake in money for the company.



Gone are the days where B2B companies would generate leads by cold calling a thousand people that presented a slight overlap with their buyer personas.



Today, lead generation has become a calculated game of hyper-targeted strategies that try to engage people with personalized offers. This and other lead generatio

Video Marketing 101 – How Long Should Your Videos Be? 
Whether you’re a digital marketing expert or a regular consumer that likes to indulge in binge-watching aesthetically pleasing videos into the wee hours of the night, video content has gradually taken its place as the king of digital content.



From the plethora and movies on Netflix to Instagram’s IGTV and Tik Tok, videos are becoming ubiquitous across the major social media platforms. Easy to consume and with high entertainment value, videos have become the preferred way of content consumption among consumers and digital marketers alike, especially as they get more engagement than text and image content combined.



On a trajectory of growth



With the exponential growth and popularity of apps like Vine, Musical.ly, and not Tik Tok, it’s pretty clear that this trend is going to continue being relevant. In fact, a Cisco report published in 2019 suggested that 82% of the global online traffic by 2022 will come from videos.



With considerable influence on consumer and target audience behavior, we can see why marketers at a digital marketing agency would flock to integrating videos in their digital marketing strategies.



Decreasing attention spans and video marketing



However, one of the things that come as a challenge is the length of the videos. The abundance of content available online and its rapid consumption, while great for grabbing people’s attention, is also the cause of dwindling attention spans

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