Dec 7, 2022
How a Strategic Narrative Helped DevOps Institute find its ‘Why’
“Catapult’s narrative process played a powerful role in shaping DevOps Institute’s messaging and offerings,” said Jayne Groll, CEO of DevOps Institute. “Through the narrative, we adopted a human-centric focus that has driven everything we do. We wouldn’t be where we are today without looking for an external resource to help us hone in on our […] The post How a Strategic Narrative Helped DevOps Institute find its ‘Why’ appeared first on Catapult.
Read moreNov 9, 2022
B2B Social Media in 2023: Six Noteworthy Trends
Social media has become an integral part of our lives. About 4.74 billion people use social media worldwide, 59.3 percent of the total population. The average time people spend on these platforms is two hours and 27 minutes daily. Needless to say, social media is an essential tool for businesses to connect with customers and […] The post B2B Social Media in 2023: Six Noteworthy Trends appeared first on Catapult.
Read moreJul 19, 2022
Content Marketing: 15 Quotes That Might Change Your Perspective
It’s no surprise that traditional (non-digital) marketing is on the decline. This is due to the rise of social media and digital communication. Overall, marketers continue to reduce their traditional advertising budgets, “while growth in expenses on digital marketing remained positive…In February 2022, CMOs in the U.S said their digital spending grew by 16.2 percent.” […] The post Content Marketing: 15 Quotes That Might Change Your Perspective appeared first on Catapult.
Read moreJun 29, 2022
My First Month at a B2B Tech PR Firm: What I’ve Learned
A new job is a new beginning. I just began my first job out of college at a public relations (PR) agency – Catapult PR-IR. Like many people, I had anticipated my first day and was looking forward to the opportunity. The prospect of starting a new job was exciting. The first day can be […] The post My First Month at a B2B Tech PR Firm: What I’ve Learned appeared first on Catapult.
Read moreJun 1, 2022
B2B Social Media Marketing: 10 Quotes to Use as Guiding Principles
As marketing professionals, we all use social media interchangeably throughout our day. It’s how we stay engaged, have conversations and create connections. The tricky part is promoting these concepts to our B2B customers. Marketers need to try and tell a story from a strategic narrative point of view. If there is one thing I have […] The post B2B Social Media Marketing: 10 Quotes to Use as Guiding Principles appeared first on Catapult.
Read moreApr 21, 2022
Join Catapult for a Strategic Narrative Storytelling Panel
A compelling narrative sets a company apart from the competition. At Catapult, we’ve dedicated decades to helping companies tell a more meaningful story with an industry narrative. Next week, our Co-founder and Chief Narrative Officer, Guy Murrel, is partnering with SOFTWAREcolorado and local marketing leaders to discuss important insights around strategic narrative storytelling. Marketing leaders […] The post Join Catapult for a Strategic Narrative Storytelling Panel appeared first on Catapult.
Read moreNov 10, 2021
Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor
Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor SOFTWAREcolorado and Catapult aim to increase awareness of local technology innovation among the Colorado software community BOULDER, Colo., November 10, 2021 — Catapult PR-IR (www.catapultpr-ir.com), a public relations agency for software delivery and B2B tech companies, today announced it has received an […] The post Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor appeared first on Catapult.
Read moreNov 4, 2021
B2B Tech PR: The New Reality of Securing Coverage
Earlier this year I overheard someone say regarding pitching journalists, “Public Relations is just expectation management,” and that could not be more true. However, it’s becoming more challenging as a public relations professional, especially in the B2B tech space, to manage expectations in a consistent way. It seems the tactics to get coverage are changing […] The post B2B Tech PR: The New Reality of Securing Coverage appeared first on Catapult.
Read moreSep 28, 2021
Join the Team! Catapult PR is Hiring
Public Relations Junior Account Executive Catapult (www.catapultpr-ir.com) is an authentic, strategic and results-driven public relations agency focused on exceeding its clients’ expectations every day. Located in Boulder, Colo., we believe strongly in the mantra of “work hard – play hard.” We are a specialized, high-tech PR agency that cares not only about our clients, but our […] The post Join the Team! Catapult PR is Hiring appeared first on Catapult.
Read moreSep 16, 2021
Three Realistic Reasons to Focus on Category Building
It’s no secret that category building has become a popular positioning and marketing strategy during the past few years. Companies that lead categories have an envious position. They clearly stand out, are more attractive to customers, are loved by media and analyst influencers, and, at the highest level, have the highest market valuation. Who raises […] The post Three Realistic Reasons to Focus on Category Building appeared first on Catapult.
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