8 Ways to Come Up With New Content Ideas to Promote Your Brand If it’s your job to come up with content ideas for your company’s blog, you may run into frustrating roadblocks. After all, how many ways can you cover the “benefits” of using a certain product or highlight some other aspect of your business? Ask any content creator, and they’ll be quick to tell you that writer’s block is common. But there are plenty of strategies to overcome it. And these aren’t just limited to blog posts. You can also use them for social media, video marketing, emails, etc. Here are eight ways your business can develop new content ideas to increase engagement, drive traffic, and produce results. #MarketingTips #ContentIdeas #ContentCreating

How to Use Header Tags and H1 Tags Effectively for SEO Have you ever read a piece of content on the web that was just a wall of words? If you’re like the majority of people, it wasn’t a fun experience, and you might even have abandoned the website to find something else. Headings are critical for making your website more readable and organized. But, there’s an equally important reason to use them. They are also vital for digital SEO, meaning it makes your website easier for the search engines to interpret and rank. There are different types of header tags you should be using on your website. Here is what you need to know. #SEO #MarketingTips #DigitalMarketing

8 Signs That It's Time to Refresh or Redesign Your Website When you work with your website daily, you may not notice if it’s becoming outdated or not functioning the way it should. But with more and more consumers going through search engines to locate the businesses they need, a strong web presence is vital to the success of your business. Potential customers are sure to notice if your website isn’t following the latest design trends, has obsolete features, is slow, or is tough to navigate. Beyond this, many of the things that will turn away a human will also impact your search engine rankings. Not sure if it’s time for a website refresh or redesign? Here are eight signs that your website might need an update. #WebsiteDesign #MarketingTips #SEO

Video Marketing Analytics: Understanding the Metrics that Matter Video has become one of the most effective ways for companies to connect and engage with current and potential customers online. Busy lives and short attention spans have created a need for content that is both comprehensive and brief. Video content is far more interactive than static images or text. According to one statistic, 85% of businesses use video as a marketing tool. And consumers appreciate it. 84% of consumers admit that they’ve been persuaded to buy a product or service after watching a video. So, can you just start dropping videos on your website and social media pages and wait for the sales to roll in? Probably not. #VideoMarketing #MarketingTips #SocialMediaMarketing

Could Your Digital Marketing Strategy Use a Chatbot? If you're intimidated by the idea of using chatbots to grow your business, you're not alone. The idea of trusting a machine to do certain tasks generally done by humans can be unsettling. Truthfully, though, robots aren't gearing up to take over the world. These tools are meant to make your life easier. Chatbots can revolutionize your businesses' digital marketing strategy. These AI-based programs are built to engage with received messages in real-time. They can be programmed to respond the same way each time or produce customized answers, even adapting over time through machine learning. These bots can be deployed through a website, SMS text, and social media platforms like Twitter and Facebook. Chatbots have only been trendy for a few years, but their many uses have continued to expand. Whether you've dabbled with the technology yet or are still on the fence, here are several ways that you can incorporate chatbots into your existing digital marketing strategy. #ChatBot #Drift #MarketingTips