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Connection Model is a nimble, Digital Marketing Agency that helps businesses grow revenue through lead generation and customer acquisition online.

Senior Strategists help clients plan and execute proven Inbound Marketing Strategies that include Content Marketing, Online Video, Mobile Apps, Advanced SEO with Schema Markup, Social Media Growth, Content Optimization for Search, Business Blogging, Lifecycle Marketing, Retention and Loyalty, and Interactive Content.

Generating leads with inbound marketing means using strategies that draw people in and make them actually want to receive information from your company. Let's dive into a few tips!

#SocialMedia #LeadGeneration #InboundMarketingStrategy #OutboundMarketing https://t.co/mJnv2Vf0B8

Connection Model

Generating leads with inbound marketing means using strategies that draw people in and make them actually want to receive information from your company. Let's dive into a few tips!

#SocialMedia #LeadGeneration #InboundMarketingStrategy #OutboundMarketing
 https://t.co/Ht2wI0QRbA

RT @ConnectionModel: To stay ahead of the curve and adapt to the latest marketing trends, check out the top marketing strategies for 2023. …

Let's explore the marketing tools that have sent ripples throughout the digital marketing industry and those likely to have a significant impact in 2023.

#DigitalMarketing #MarketingTools #SEO #MarketingTrends

https://t.co/b8I3a3G5bR

To stay ahead of the curve and adapt to the latest marketing trends, check out the top marketing strategies for 2023. 

 #VideoMarketing #personalization #Interactive #OmnichannelMarketing https://t.co/yjrkz3YESM

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Connection Model, LLC on Twitter

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.connectionmodel.com/blog/important-marketing-strategies-for-2023" title="" class="hs-featured-image-link"> <img src="https://www.connectionmodel.com/hubfs/CM%202023%20Marketing%20Strategies.png" alt="black background with drawn lightbulbs, gears, and graph" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Whether you’re starting a brand new business this year, or you’ve been in the industry for years, it’s imperative to incorporate the latest marketing trends to stay relevant in today’s highly competitive marketplace. To ensure that your business grows and becomes successful, you need to stay ahead of the curve and adapt to changes in the year ahead. To do this, check out the top marketing strategies for 2023.

Digital Marketing Strategy Blog

Important Marketing Strategies for 2023

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.connectionmodel.com/blog/the-most-important-digital-marketing-tools-for-2023" title="" class="hs-featured-image-link"> <img src="https://www.connectionmodel.com/hubfs/CM%20DM%20tools%202023.png" alt="construction tools digital marketing tools overlay" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
We've reached the age where digital marketing has become a crucial part of any successful business strategy. More new apps pop up each year, and marketing teams scramble to keep up with the latest tools and trends. Let's explore the marketing tools that have sent ripples throughout the digital marketing industry and those likely to have a significant impact next year.

The Most Important Digital Marketing Tools for 2023

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.connectionmodel.com/blog/how-important-are-hashtags" title="" class="hs-featured-image-link"> <img src="https://www.connectionmodel.com/hubfs/CM%20Hashtags%20blog.png" alt="cardboard hashtag in a shipping container" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Hashtags are everywhere on social media. But what do they do? And how important are they?&nbsp;

How Important Are Hashtags?

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.connectionmodel.com/blog/what-are-the-top-search-engines-and-do-they-matter-for-my-business" title="" class="hs-featured-image-link"> <img src="https://www.connectionmodel.com/hubfs/CM%20Search%20Engines.png" alt="magnifying glass on pink and grey background" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Indeed, search engine presence and visibility are precursors to conversions. However, there’s always the age-old two-part question:&nbsp;&nbsp;

What Are the Top Search Engines, and Do They Matter for My Business?

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.connectionmodel.com/blog/key-digital-marketing-trends-for-2023" title="" class="hs-featured-image-link"> <img src="https://www.connectionmodel.com/hubfs/CM%20DM%20trends%202023%20blog.png" alt="feminine hand turning a block from 2022 to 2023 digital marketing trends" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
As we move further into the 21st century, digital marketing continues to evolve at a rapid pace, becoming more diverse, inclusive, and connected to real customer needs. With new technologies and platforms emerging every year, it can be difficult to keep up with the latest trends. If you want your business to stay competitive, however, it’s essential to pay attention. 
The term “marketing” is constantly evolving. What was once a term used to describe the process of advertising and selling products has now become much more complex. The 2023 trends below&nbsp;will help to shape the way that companies interact with their customers and how they go about acquiring new ones.

Key Digital Marketing Trends for 2023

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.connectionmodel.com/blog/whats-the-fate-of-ai-and-digital-marketing" title="" class="hs-featured-image-link"> <img src="https://www.connectionmodel.com/hubfs/CM%20DM%20%26%20ai%20blog.png" alt="robot at a computer" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
On August 18, 2022, Google announced its “helpful content update” to weed out low-quality content that focuses on search engine optimization (SEO) tactics instead of providing value to the reader.&nbsp; 
This change means that marketers must shift their focus from creating large quantities of content to producing high-quality content tailored for users.&nbsp; 
Google says that people-first content enables the users to have a satisfying experience on your site while also implementing the best practices for SEO.&nbsp; 
What does this mean for digital marketers? How will SEO change? What other areas of digital marketing are affected by this update?

What’s the Fate of AI and Digital Marketing?

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.connectionmodel.com/blog/how-to-create-a-winning-tiktok-seo-strategy" title="" class="hs-featured-image-link"> <img src="https://www.connectionmodel.com/hubfs/CM%20tiktok%20SEO%20blog.png" alt="circle light around cell phone for video of woman wearing leopard print shirt" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Have you been wondering how to dominate TikTok search results? Or maybe you’re trying to understand if TikTok provides a viable opportunity for your business.&nbsp; 
In this blog post, we’ll break down everything you need to know about TikTok SEO.&nbsp; 
We’ll discuss what strategies work best and how you can ensure your content ranks high in the platform’s search engine. Keep reading, whether you’re just starting with TikTok or looking for ways to take your strategy up a notch.

How To Create a Winning TikTok SEO Strategy

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.connectionmodel.com/blog/top-8-must-haves-for-website-design" title="" class="hs-featured-image-link"> <img src="https://www.connectionmodel.com/hubfs/website%20design%20template-1.jpeg" alt="website design strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Today, a business website isn’t enough to guarantee high conversion rates. After all, there are <a href="https://www.statista.com/chart/19058/number-of-websites-online/#:~:text=As%20our%20infographic%20shows%2C%20there,increasing%20at%20a%20fast%20rate.&amp;text=This%20chart%20shows%20the%20number%20of%20websites%20online%20from%201991%20to%202021.">1.88 billion</a> sites globally, each vying for consumer attention.&nbsp; 
Instead, companies may need to learn some new tricks and follow industry trends to create a successful website design strategy.&nbsp; 
This article will discuss eight must-haves to help you stand out from a sea of competition. Read on to discover how to revolutionize your online presence.

Top 8 Must-Haves for Website Design

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.connectionmodel.com/blog/how-should-i-use-social-media-to-market-my-business" title="" class="hs-featured-image-link"> <img src="https://www.connectionmodel.com/hubfs/CM%20Social%20Media%20Mktg%20blog.png" alt="social media strategy blocks with hand " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Social media is one of the most popular uses of the internet. It’s a great way to connect with people from around the world — including customers.&nbsp; 
A majority of marketers are using social media for business these days; because accounts are free, it’s an extremely cost-effective tool, and it helps you reach a broad audience with billions of active users worldwide.&nbsp; 
So, should you be marketing on social media? Of course! How can you do it right? We’ll dig into this and more below.

How Should I Use Social Media to Market My Business?

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.connectionmodel.com/blog/connection-model-named-top-bellevue-seo-agency" title="" class="hs-featured-image-link"> <img src="https://www.connectionmodel.com/hubfs/Screen%20Shot%202022-09-29%20at%2010.21.19%20AM.png" alt="Expertise.com Best SEO Agency Award" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
Connection Model is excited to announce we have once again been named one of the Best SEO Agencies in Bellevue, WA by <a href="http://Expertise.com">Expertise.com.</a>

Connection Model Named Top Bellevue SEO Agency

Blog

Connection Model, LLC Blog

8 Ways to Come Up With New Content Ideas to Promote Your Brand 

If it’s your job to come up with content ideas for your company’s blog, you may run into frustrating roadblocks. After all, how many ways can you cover the “benefits” of using a certain product or highlight some other aspect of your business?

Ask any content creator, and they’ll be quick to tell you that writer’s block is common. But there are plenty of strategies to overcome it. And these aren’t just limited to blog posts. You can also use them for social media, video marketing, emails, etc. 

Here are eight ways your business can develop new content ideas to increase engagement, drive traffic, and produce results. 

#MarketingTips #ContentIdeas #ContentCreating


Connection Model, LLC

Video Marketing Analytics: Understanding the Metrics that Matter 

Video has become one of the most effective ways for companies to connect and engage with current and potential customers online. Busy lives and short attention spans have created a need for content that is both comprehensive and brief. Video content is far more interactive than static images or text.

According to one statistic, 85% of businesses use video as a marketing tool. And consumers appreciate it. 84% of consumers admit that they’ve been persuaded to buy a product or service after watching a video. 

So, can you just start dropping videos on your website and social media pages and wait for the sales to roll in? Probably not.

#VideoMarketing #MarketingTips #SocialMediaMarketing


How to Use Header Tags and H1 Tags Effectively for SEO 

Have you ever read a piece of content on the web that was just a wall of words? If you’re like the majority of people, it wasn’t a fun experience, and you might even have abandoned the website to find something else.

Headings are critical for making your website more readable and organized. But, there’s an equally important reason to use them. They are also vital for digital SEO, meaning it makes your website easier for the search engines to interpret and rank. 

There are different types of header tags you should be using on your website. Here is what you need to know. 

#SEO #MarketingTips #DigitalMarketing


Could Your Digital Marketing Strategy Use a Chatbot? 

If you're intimidated by the idea of using chatbots to grow your business, you're not alone. The idea of trusting a machine to do certain tasks generally done by humans can be unsettling.

Truthfully, though, robots aren't gearing up to take over the world. These tools are meant to make your life easier. Chatbots can revolutionize your businesses' digital marketing strategy. 

These AI-based programs are built to engage with received messages in real-time. They can be programmed to respond the same way each time or produce customized answers, even adapting over time through machine learning. These bots can be deployed through a website, SMS text, and social media platforms like Twitter and Facebook. 

Chatbots have only been trendy for a few years, but their many uses have continued to expand. Whether you've dabbled with the technology yet or are still on the fence, here are several ways that you can incorporate chatbots into your existing digital marketing strategy.

#ChatBot #Drift #MarketingTips


8 Signs That It's Time to Refresh or Redesign Your Website 

When you work with your website daily, you may not notice if it’s becoming outdated or not functioning the way it should. But with more and more consumers going through search engines to locate the businesses they need, a strong web presence is vital to the success of your business.

Potential customers are sure to notice if your website isn’t following the latest design trends, has obsolete features, is slow, or is tough to navigate. Beyond this, many of the things that will turn away a human will also impact your search engine rankings. 

Not sure if it’s time for a website refresh or redesign? Here are eight signs that your website might need an update. 

#WebsiteDesign #MarketingTips #SEO
