Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Curious Jane is the ad agency for franchises.

Tough times can happen at any stage of a business’s development. But it’s how you react to it and overcome obstacles that can determine whether your outcome is successful. Here are some steps you can take when times are challenging: https://t.co/gZpeWq4ysi

Curious Jane

Yeehaw! 🤠 Members of our Local Marketing team are in Nashville, Tennessee, this week at the Winmark Apparel conference. All week, we are meeting with some of our favorite clients and store owners

The New Year is here and that means predictions of trends in franchising. Take a look at these predictions for what is hot for those looking to invest in the 2023 franchise world:
https://t.co/sfu2715gkf

Diversity &amp;
Inclusion &amp;
Empowerment &amp;
Community &amp;
Equality.

Thank you for illuminating the path, Dr. Martin Luther King Jr.

As a creative agency, we love working with our national consumer brands to take their storytelling to the next level. With Kumon North America, we wanted to move prospects down the buyer’s funnel using two video concepts to speak to prospective @Kumon_NA parents.

Twitter

Curious Jane on Twitter

Curious About Measuring Awareness? 

When it comes to full-funnel marketing strategies for franchise brands, measuring brand awareness is often a challenge. National Account Director Jenn Melton explains, "It is an important for a franchisor to know if people are aware of the brand. It can be an important factor that can help determine how you plan your marketing efforts and where you apply your ad budget." Brand awareness also helps determine what type of messaging and creative your brand needs. 

So, how exactly does your company measure brand awareness? A brand lift study, or survey can help your brand discover where it is positioned among your audience or clients, and may also help educate you on where to go next. Jenn shares, "Franchisors can do surveys to determine what people actually know about their brand and their competitors. They may discover a large opportunity, or gap to tap into with marketing." By using quantitative data, your brand will be able to determine trends and levels of brand awareness that exist among certain audiences or regions. Additionally, it may help to educate your next steps and potential areas of improvement for you to tackle with marketing strategy. 

As your franchise starts to discuss directions for 2023, Curious Jane's team of marketing experts are here to help! Stay tuned for more curiosities from our team of data-driven marketers.

Happy Fourth of July! It's been 246 years since the Declaration of Independence was passed by Congress. We hope you and your family have had a great weekend celebrating! 🇺🇸

Congratulations to our employee of the month, Heather Caplin! 🎉 As one of our senior graphic designers, Heather is being celebrated for her willingness to jump right into projects and knock them out of the park! She is known around our agency for her skills with video editing and for her beautiful work. Congratulations, Heather!

A growing number of women are enjoying the freedom and empowerment that come with business ownership. According to Franchise Business Review, there has been a 38% increase in women-owned franchise businesses over the last decade.

Curious Jane is celebrating today and all year long! 🎉

Curious Jane won the 🏆 top award 🏆 for the second consecutive year in the Supplier Category for franchise vendors in Franchise Business Review’s 2022 Franchising@WORK Awards! Franchising@WORK Awards recognize companies in the franchise industry with the highest employee satisfaction based on independent surveys of their staff members. 

https://www.curiousjane.com/curious-jane-wins-top-award-among-suppliersin-franchise-business-reviews-franchisingwork-awards/

Facebook

Curious Jane on Facebook

Do you wonder?
•  Is my website converting leads? 
•  Does my creative deliver results? 
•  How do I nurture leads I already have? 

Curious Jane President/CEO Lora Kellogg, CFE, an industry leader in franchise marketing and franchise development, shares insights on how to take actionable steps to improve your fran dev program.


As local economies are beginning to return to normalcy, many #franchise brands are continuing to open new locations across the United States. It is important for your grand openings to be successful and strong. Learn how: https://hubs.li/H0N4g570  

You down with OTT? If you're looking to market your business with video, we hope the answer is "YES!" 

Over-The-Top, or OTT, refers to the #video content you see on streaming platforms like Roku, Apple TV, or Hulu. Since consumers are leaving their cable boxes behind, OTT keeps the door open to businesses that love to use video advertisements. 

Now that we're well into Q2, how is your #franchisedevelopment plan performing? If you want to double down on your plan, here are five things to do to create and improve your #franchise development plan: https://hubs.li/H0N4g560 

LinkedIn

Curious Jane on LinkedIn

Today, we are continuing our series on lead nurturing, and we’re going to talk about direct mail. So, after your prospect has opened up some emails and started through your journey, it’s time to send them something. 

Maybe they’ve opened up a certain percentage of your emails.
Maybe they have joined one of your webinars.
Maybe you talked to them and thought they were a great fit. Then they quit responding.

The idea is to send prospects something in the mail like a nice booklet about your brand that helps them learn more about your brand. Many people are still working from home, so they are spending more time looking at mail than they have in the past. And I’m not talking about a tri-fold brochure. I’m talking about a really nice booklet about the franchise opportunity.

Printed booklets could contain details about some of your franchise system’s strongest selling points, or they could be about a particular corporate support program that is of interest to a lot of your prospects. For instance, someone thinking about buying a franchise but with questions about cost would appreciate information on an in-house financing program. 

You need to personalize it, too. Write a note with it and make sure they know you’re sending this piece just for them.

When it comes to direct mail, franchise development demands a more strategic and cost-effective campaign. For a fran dev direct mail campaign, you would target the addresses of your leads. 

A printed piece has the advantage of being tangible, so a prospect can sit in their own home and flip through it at their leisure, or possibly share the information with their spouse. A booklet also might be less intimidating than a phone call to someone who is just starting to consider franchising. There’s also the novelty factor. As email has become more common, you’re less likely to receive a beautifully printed piece in your mailbox every day. It’s special. 

I’ll see you next week- and we will answer a big question we hear a lot—why am I not getting more qualified leads?

For more information visit our website: https://curiousjane.com/

#franchisemarketing #leadnurturing #curiousjane

Today we are continuing our series on lead nurturing, and I want to discuss webinars. I realize because there are fewer trade shows right now, many brands hopped on the webinar bandwagon. Let’s talk about why webinars are so important. 

A webinar gives your leads the chance to learn about the opportunity as part of a group without putting them on the spot.

We were talking to a franchise system a few months ago whose sales team did PowerPoint presentations to interested candidates. This works great for some, but what about those who aren’t ready to have a one-on-one phone call with a sales person just yet? That might feel like they are taking a bigger step or committing, so maybe they aren’t ready for that yet. In a webinar, prospects can come in and listen more anonymously without feeling like you’re going to have a sales person hounding them. It’s on their terms. They can even choose to watch a recording of it, and if they have questions, they can ask more details. Again, it’s on their terms. 

Webinars also are inexpensive to produce. Your sales team can lead the presentation using webinar software. It’s easier for them to share their passion for the brand in this format than in an email drip campaign. And a webinar gives them the opportunity to speak directly to people who have already expressed interest in your brand.

To customize the journey for those attending a webinar, follow up by sending a personalized note and more information about your brand. Next week, we will talk about how you can use direct mail for your lead nurturing efforts. 

To learn more visit our website https://curiousjane.com/franchise-development-blueprint/

#franchisedevelopment #franchisemarketing #curiousjane

Last week, we started a series on nurturing the leads you have, so let’s start with email, the most common nurturing technique. I know many of you are already sending emails to leads, whether you have an automated drip campaign or you are simply sending out links to your blogs or media placements. A steady stream of emails helps to keep your brand top-of-mind without being overwhelming.

I was talking with a franchise development director recently about email drip campaigns, and he said, “Oh we already do that! We send new leads three emails!” But of course there’s a lot more to an effective email campaign than sending out a handful of prewritten messages. 

If your CRM, or customer relationship management system, is equipped with marketing automation tools, you can set it up to trigger a series of emails. That helps you better gauge a new lead’s interest level and how ready they are to move forward with an opportunity. This allows you to score leads so that you can know whether they are tire kickers, just starting to consider franchising or ready to sign on the dotted line. 

But don’t stop there. 

Your CRM should also allow you to segment your leads list by geography, engagement level and other attributes. 

We recommend you sort your lists so that you can send emails that feel personal and relevant. For example, you could use your CRM to segment a list of leads who already own a business in your industry, so you could send them an email about converting an existing business to a franchise location. 

If a lead has engaged with your emails – opening it, reading it and hopefully, clicking through to your website to learn more – you’ll want to continue to nurture that relationship with some other tools in the box. So next week, we will talk about webinars.  

Visit our website https://curiousjane.com/franchise-development-blueprint/

#franchisedevelopment #franchisemarketing #curiousjane

I am going to spend the next several weeks talking about lead nurturing….
First, what is lead nurturing? It’s a process of building relationships with prospects with the goal of converting them when they're ready. You’ve either gotten a lead organically (meaning they came to you), or you’ve gotten a lead through paid advertising (which means they were interested in your brand at some point, so they clicked on a paid ad to learn more). 

Either scenario means they are interested in your brand, but the chances of them suddenly buying into what you have to offer are still very low. So, you have to nurture that relationship and continue to talk to them and keep them informed, so that when they’re ready, they think of your franchise first. 

Many times, franchise development and leadership teams get frustrated when they don’t make the sale within a few phone calls. They are quick to say the lead wasn’t quality or even worse, the lead is dead. But many times, that’s actually not true — they’re just not ready to pull the trigger. Maybe they are just learning about franchising and somehow they came across your brand. Or maybe they are actively looking to start a new career, but they just aren’t ready yet.

The idea is to keep them informed of all the great reasons they should become part of your brand – whether it takes a month, six months or a year.

You should have a strong plan to nurture the leads you already have. Next week we will talk about nurturing your leads with emails. 

#leadnurturing #franchisedevelopment #franchisemarketing

Visit our website https://curiousjane.com/franchise-development-blueprint/

Although most franchises consistently invest in public relations on the consumer side, franchise development stories are often left untold. But PR plays an integral role in our Franchise Development Blueprint, which consists of six elements that must work together for you to reach your franchise sales goals. The other elements are website, SEO and content, creative, media buying and nurturing efforts using your CRM.  

We have found that candidates are doing more research than ever into franchises they’re interested in, which makes third-party validation even more important. In other words, you need to make sure that trusted media outlets are talking about you.

PR helps you create a steady stream of good news about your brand to raise your franchise’s profile and get you noticed in all the right places. Franchise development PR is different because the goal is to get your message into the hands of a very specific audience. Because your prospects are reading franchise media outlets and using them for research, that’s where franchise development PR focuses. You want those outlets to tell your brand’s success stories so that prospects can begin to imagine themselves in your franchisees’ shoes. 

When it’s done right, franchise development PR works hand-in-hand with other franchise sales efforts. The Franchise Development Blueprint is a cohesive program that brings all the elements under one roof to help you build your own leads funnel. 

For more information visit our website https://curiousjane.com/franchise-development-blueprint/

#franchisedevelopment #franchisemarketing

YouTube

Curious Jane on YouTube

It's almost 2020! If you have big digital marketing goals for the new year, your first priority should be your website and how it ranks on Google. Learn how to boost your rankings with these three tips.

Last week, we welcomed our Facebook agency partner representative, Charlie, to the Curious Jane office! We are ready for 2020!

If your emerging franchise aspires to be listed on a high-profile publication’s list of best investments or top franchises, a public relations campaign can help. A steady stream of “good news” about your brand and what your franchisees are doing can get you noticed in all the right places.

There’s a big difference between getting a lead and getting a qualified lead. Is your franchise reaching the right audience?

Give your customers a voice. Include video and print testimonials on your website and in your advertising for a unique perspective. Your clients and customers can elevate your brand in a personal and compelling way.

GoogleBusiness

Curious Jane on Google Business