Why should your business have a Google My Business profile? Google prioritizes search results for local businesses that have optimized GMB profiles. This means GMB profiles that have been verified, include photos from the location showing the services you do or products that you sell, categories filled out, services filled out, information on payments accepted, etc. If you are not getting the amount of leads that you want, reach out to us for a complementary online presence audit of your business today. No strings attached or hard sell tactics. #smallbusiness #smallbusinessowner #smallbusinesstips #marketing #digitalmarketingstrategy #OnlineMarketing #GMB #hairsalon

How to Rank on Page 1 of Google for Hairstylists Tip 6 Get More 3rd Party Reviews! Google makes it so easy for you to get reviews from your clients. Simply visit your GMB profile and click on "Get more reviews" then this will open up new window "Request reviews" where you can email or text to clients. So easy! #hairstylist #cosmetologist #smallbusinessmarketing #marketing #haireducation #hairdresser #hairsalonowner #salonowner

How to Rank on Page 1 of Google for Hairstylists Tip 5 Include Video on your site Google starts a stopwatch as soon as someone lands on your site. When the visitor leaves, Google marks how long the person was on your site. This is called "Session Duration" and you can see this statistic in your Google Analytics. The longer a visitor stays, relative to your competition, the more authority your site gets in the eyes of Google. Use either YouTube or Video to self-host (no ads). #hairstylist #cosmetologist #smallbusinessmarketing #marketing #haireducation #hairdresser #hairsalonowner #salonowner David Spalding Online Marketing & SEO Agency 175 Madrone Avenue Ben Lomond, CA 95005 831-234-1671

You might be surprised to learn that ranking on Google has a lot to do with the categories you have selected for your business. There is an excellent free Chrome plugin (extension) called GMB Spy that allows you to view the categories that your competitors have selected. You can then use GMB Spy to learn about them. For instance, see the screen shot of the day spa listed below. They have only selected the category "Day spa." However, if they looked at their competitors' listings that rank higher, they would learn that there are other categories such as "Facial spa" that will allow them to rank higher and also, more importantly, enable them to get more phone calls and new clients. Caveat--you should only list categories that your business actually provides and that can be verified on your website. For instance, if you list the category of "Facial spa", you should have a service page that is called "Facials." It is becoming increasingly difficult to fool Google. Let me know if you have any questions! #GMB #smallbusinessmarketing #marketing

Reason 1 Why you should build out the free website within your Google My Business Profile. Opportunity to give Google more targeted information about your biz by filling out the summary and embedding local links. #googlemybusiness #gmb #googlemybusinessstrategies #hairsalon #hairdresser #hairstylist #cosmetologist #smallbusinessmarketing #marketing #haireducation #hairsalonowner #salonowner