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SOCIAL MEDIA MARKETING
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Jan 12, 2023
De-generative AI? The guessing game is here.
Until recently, I wasn’t convinced it was possible. But I am now. It only takes 10 minutes of playing around with ChatGPT, a ‘large language model’ chatbot developed by OpenAI, to have that ‘oh crap’ moment. Ask it to do something, and it gives ‘human-quality’ responses. Okay, some are more convincing than others, but it’s good. […] The post De-generative AI? The guessing game is here. appeared first on Earnest.
Read moreJan 3, 2023
5 reasons your landing page is underperforming
Landing pages are overcomplicated and misunderstood. You are a B2B company with a new campaign, and your agency gets the creative concept absolutely bang on brief. The media is extremely well curated and planned, and the ad copy and creative from your agency are second to none. But the landing page? That’s something your internal […] The post 5 reasons your landing page is underperforming appeared first on Earnest.
Read moreDec 19, 2022
Content marketing predictions 2023
B2C has already set up camp in the metaverse. Will B2B find its way in a virtual world? Small business’ green intentions are waning. Can storytelling pull the heartstrings and the purse strings? People working from home are carving out ‘me time’. Is the call for audio content coming from inside the house? These are […] The post Content marketing predictions 2023 appeared first on Earnest.
Read moreDec 19, 2022
The B2B Marketing Crystal Ball: 8 things you need to know for 2023
Don’t be perturbed! For us B2B marketing types, the trick is not to get bogged down by the forces beyond our control, and focus instead on what can be done – make great work that gets results. Research has shown that the marketers who increase their activities and spend during a recession are the ones […] The post The B2B Marketing Crystal Ball: 8 things you need to know for 2023 appeared first on Earnest.
Read moreOct 19, 2022
Your salespeople need great content too – here’s why.
A huge part of any marketing campaign is the bit where the content we’ve spent months working on goes live for the whole world to see. Or at least the hyper-focused intended target audience. But what happens once you’ve engaged a buyer? Your salespeople don’t become product experts overnight – they need all the information […] The post Your salespeople need great content too – here’s why. appeared first on Earnest.
Read moreOct 12, 2022
The big opportunity in a divided world: creating community
The brilliant event was back after two years of going virtual, and the content of the opening speech was what you might expect to hear at a time when the world feels disrupted – a bleak list of the challenges facing businesses today – from inflation, to economic uncertainty, to a lack of talent, to […] The post The big opportunity in a divided world: creating community appeared first on Earnest.
Read moreSep 21, 2022
Less Cher, more Iron Man: B2B Website optimisation and the Strangler Fig pattern
Most businesses rebuild their websites from the ground up every 3-4 years, but have they really gone so far away from achieving the business goals that a rebuild is needed? Of course, sometimes there are underlying business changes, a brand re-positioning, or a complete product/service overhaul that makes the end justify the means. But too […] The post Less Cher, more Iron Man: B2B Website optimisation and the Strangler Fig pattern appeared first on Earnest.
Read moreSep 14, 2022
B2B Budget Benchmarks 2022: how much should you be spending?
To give you a helping hand, we’ve taken a look at the current B2B marketing budget trends so you can see who is splashing the cash, and who is tightening the purse strings. And despite the turbulence of recent times, it’s not all doom and gloom! Judging by the results, there’s plenty to feel positive […] The post B2B Budget Benchmarks 2022: how much should you be spending? appeared first on Earnest.
Read moreSep 9, 2022
Looking to win over Gen Z? Prioritise ESG
There’s a good chance you’re already dedicating a lot of your time to Gen Z. Perhaps you’re appealing to their digital savviness, wondering which channel’s best to vie for their attention, or looking to turns heads with a #dayinthelife from their favourite influencer. But let’s not forget: Gen Z cares more about issues such as […] The post Looking to win over Gen Z? Prioritise ESG appeared first on Earnest.
Read moreSep 9, 2022
10 things you need to know about sustainability in B2B
Like most companies, you’re probably somewhere between the planning and implementation stages of some real game-changing sustainability strategies. And if not, you’re at least thinking about it. No matter where you are on your sustainability journey, we thought you might find a little rundown of the ESG landscape useful for shaping your next steps. 1. […] The post 10 things you need to know about sustainability in B2B appeared first on Earnest.
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