Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Earnest is a specialist agency on a mission to chase the humdrum out of B2B marketing. We don’t understand why B2B is so often treated like a poor relation to B2C. After all| business people are still people – they just happen to be at work. Since we opened for business in 2009| we’ve built brands| shaped strategies| produced content programmes| created experiences and developed campaigns that not only deliver results| but engage and delight their audiences too. It’s been so far so good.

Find out how to tap into this year’s #ContentMarketing trends with our insights into the top 5. Download the free report now: https://t.co/BsIW20PXUf

Earnest

How do you make this year’s hottest #ContentMarketing trends work for you? The answers are here: https://t.co/XUtGy9SoBA

How’re you doing at the end of week 2? Getting back into the swing? Strung out already? Let’s take a time out – that’s right, it’s the #EarnestFridayFiver! ⤵️

RT @jimajames: What budget should your company spend on #B2B marketing in 2023? https://t.co/Cma0y3XdKY @earnestagency #budget #marketing #…

And so we return and begin again! The wheel of time keeps a’turning and the Fridays keep arriving – that’s right, it’s the #EarnestFridayFiver! ⤵️

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Until recently, I wasn’t convinced it was possible. But I am now. It only takes 10 minutes of playing around with ChatGPT, a ‘large language model’ chatbot developed by OpenAI, to have that ‘oh crap’ moment. Ask it to do something, and it gives ‘human-quality’ responses. Okay, some are more convincing than others, but it’s good. [&#8230;]
The post <a rel="nofollow" href="https://earnest-agency.com/ideas-and-insight/generative-ai-chatgpt-in-b2b-marketing/">De-generative AI? The guessing game is here.</a> appeared first on <a rel="nofollow" href="https://earnest-agency.com">Earnest</a>.

De-generative AI? The guessing game is here.

Landing pages are overcomplicated and misunderstood. You are a B2B company with a new campaign, and your agency gets the creative concept absolutely bang on brief. The media is extremely well curated and planned, and the ad copy and creative from your agency are second to none. But the landing page? That&#8217;s something your internal [&#8230;]
The post <a rel="nofollow" href="https://earnest-agency.com/ideas-and-insight/5-reasons-your-landing-page-is-under-performing/">5 reasons your landing page is underperforming</a> appeared first on <a rel="nofollow" href="https://earnest-agency.com">Earnest</a>.

5 reasons your landing page is underperforming

B2C has already set up camp in the metaverse. Will B2B find its way in a virtual world?&#160; Small business’ green intentions are waning. Can storytelling pull the heartstrings and the purse strings?&#160; People working from home are carving out ‘me time’. Is the call for audio content coming from inside the house?&#160; These are [&#8230;]
The post <a rel="nofollow" href="https://earnest-agency.com/ideas-and-insight/content-marketing-predictions-2023/">Content marketing predictions 2023</a> appeared first on <a rel="nofollow" href="https://earnest-agency.com">Earnest</a>.

Content marketing predictions 2023

Don’t be perturbed! For us B2B marketing types, the trick is not to get bogged down by the forces beyond our control, and focus instead on what can be done – make great work that gets results. Research has shown that the marketers who increase their activities and spend during a recession are the ones [&#8230;]
The post <a rel="nofollow" href="https://earnest-agency.com/ideas-and-insight/8-things-you-need-to-know-for-b2b-mareketing-2023/">The B2B Marketing Crystal Ball: 8 things you need to know for 2023</a> appeared first on <a rel="nofollow" href="https://earnest-agency.com">Earnest</a>.

The B2B Marketing Crystal Ball: 8 things you need to know for 2023

A huge part of any marketing campaign is the bit where the content we’ve spent months working on goes live for the whole world to see. Or at least the hyper-focused intended target audience. But what happens once you’ve engaged a buyer? Your salespeople don’t become product experts overnight – they need all the information [&#8230;]
The post <a rel="nofollow" href="https://earnest-agency.com/ideas-and-insight/sales-enablement-content-for-salespeople/">Your salespeople need great content too – here’s why.</a> appeared first on <a rel="nofollow" href="https://earnest-agency.com">Earnest</a>.

Your salespeople need great content too – here’s why.

The brilliant event was back after two years of going virtual, and the content of the opening speech was what you might expect to hear at a time when the world feels disrupted – a bleak list of the challenges facing businesses today &#8211; from inflation, to economic uncertainty, to a lack of talent, to [&#8230;]
The post <a rel="nofollow" href="https://earnest-agency.com/ideas-and-insight/creating-community-in-a-divided-world/">The big opportunity in a divided world: creating community</a> appeared first on <a rel="nofollow" href="https://earnest-agency.com">Earnest</a>.

The big opportunity in a divided world: creating community

Most businesses rebuild their websites from the ground up every 3-4 years, but have they really gone so far away from achieving the business goals that a rebuild is needed? Of course, sometimes there are underlying business changes, a brand re-positioning, or a complete product/service overhaul that makes the end justify the means. But too [&#8230;]
The post <a rel="nofollow" href="https://earnest-agency.com/ideas-and-insight/b2b-website-optimisation-strangler-fig-pattern/">Less Cher, more Iron Man: B2B Website optimisation and the Strangler Fig pattern</a> appeared first on <a rel="nofollow" href="https://earnest-agency.com">Earnest</a>.

Less Cher, more Iron Man: B2B Website optimisation and the Strangler Fig pattern

To give you a helping hand, we’ve taken a look at the current B2B marketing budget trends so you can see who is splashing the cash, and who is tightening the purse strings. And despite the turbulence of recent times, it’s not all doom and gloom! Judging by the results, there’s plenty to feel positive [&#8230;]
The post <a rel="nofollow" href="https://earnest-agency.com/ideas-and-insight/b2b-budget-benchmarks-2022/">B2B Budget Benchmarks 2022: how much should you be spending?</a> appeared first on <a rel="nofollow" href="https://earnest-agency.com">Earnest</a>.

B2B Budget Benchmarks 2022: how much should you be spending?

There’s a good chance you’re already dedicating a lot of your time to Gen Z. Perhaps you’re appealing to their digital savviness, wondering which channel’s best to vie for their attention, or looking to turns heads with a #dayinthelife from their favourite influencer.&#160; But let’s not forget: Gen Z cares more about issues such as [&#8230;]
The post <a rel="nofollow" href="https://earnest-agency.com/ideas-and-insight/win-over-gen-z-prioritise-esg/">Looking to win over Gen Z? Prioritise ESG</a> appeared first on <a rel="nofollow" href="https://earnest-agency.com">Earnest</a>.

Looking to win over Gen Z? Prioritise ESG

Like most companies, you’re probably somewhere between the planning and implementation stages of some real game-changing sustainability strategies. And if not, you’re at least thinking about it. No matter where you are on your sustainability journey, we thought you might find a little rundown of the ESG landscape useful for shaping your next steps. 1. [&#8230;]
The post <a rel="nofollow" href="https://earnest-agency.com/ideas-and-insight/10-things-you-need-to-know-about-sustainability-in-b2b/">10 things you need to know about sustainability in B2B</a> appeared first on <a rel="nofollow" href="https://earnest-agency.com">Earnest</a>.

10 things you need to know about sustainability in B2B

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