There’s nothing we love more than the challenge of taking a normal, everyday part of a woman’s life that’s been hushed by society and bringing it out into the wide open. So we gave vaginal odor the Fancy treatment for pH-D Feminine Health #femininecare #femcare #sexualhealth https://zcu.io/10SQ

When we surveyed nearly 500 women over 40, https://zcu.io/jhUb, a full 80% of them said they felt younger, cooler, or sexier than they expected they would when they were younger. What that says is that society sold them a story that couldn’t have been farther from the truth. And it’s giving them the opportunity to be the role models they never had. Brands, think about the way you portray women 40+, 50+, 60+, 70+, and on and on and on. Are you playing on insecurities and fears? And if so, are they yours or theirs?

80% of women 40+ said they felt younger, cooler, or sexier than they expected they would when they were younger. What that says is that society sold them a story that couldn’t have been farther from the truth. And now they are the role models they never had.

Fancy surveyed 500 #womenover40, https://lnkd.in/eRvM7Xd, and found that 7 out of 10 said brands should play a stronger role in advancing women’s issues and 9 out of 10 felt brands should play a positive role in debunking gender stereotypes. Promoting women-owned brands gives you opportunity to do both.

There’s a world of nuance, often triggering, around the concept of motherhood. This year a bunch of brands gave us the option to opt out of Mothers Day marketing. This decision was largely a result of the pandemic and the fact that many many of us have lost people and being told to “Remember Mom!” every time we check our email is the gut punch that keeps on giving. The good news is that these opt-out efforts were really well received and this year won’t be the last. This way of thinking goes a long way towards connecting with consumers on a human level. Towards showing people that you understand their experience. They may be having a hard time, but they also may not, and the choice on types of communication they receive should be just that: a choice. https://zcu.io/xLnd Think about ways to show her you are on her page. Opportunities for her to curate her relationship with you. Moments where she and her experience are the only thing that counts.