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Forward Push is a marketing agency dedicated to helping small businesses and startups navigate the ever-changing internet. We have offices in San Francisco and Atlanta. 

Not too long ago, Moz commissioned its first ever survey into the secret lives of…

…people who read and write online reviews.

Because so much of what we do is marketing for law practices and healthcare providers, we focus on local marketing best practices and that includes helping our clients build out solid review gathering workflows.

I know without a doubt that reviews are the secret sauce of SERP success. 

The average consumer reports reading a lot of reviews (more than 20 if they can!) before deciding to use a business.

It’s pretty clear. Reviews matter.

You need to have a plan to get reviews that are:

• Relevant
• Recent
• Real

You need to make sure your reviews provide details that future clients crave. You can make helpful recommendations about what to include in a review but be sure that nothing you are doing runs afoul of a platform’s rules or reviewing standards.

You need reviews from last week, not last year (although it’s January…so for this month “last year” gets a temporary pass 🤣)

You can’t have employees (or your mom) write you glowing reviews. Spam reviews are a trust killer. Plus, your employees (and your mom) have better things to do to support your business.

The service you provide should always aim for delivering a 5 ⭐ experience but be realistic when it comes to reviews…44% of consumers report distrusting “perfect” businesses. 

And 34% of people will give a 3 ⭐ business a chance. 

Especially for medical specialists or niche law practices. Plus, it’s an opportunity to get a better review ⭐️⭐️⭐️⭐️ from a satisfied new client.

Help me out here: when you’re researching a business or looking to hire a new doctor or lawyer what details do you specifically look for in a review?

Forward Push

I am energized in ways I haven’t been in a while. 

Talking to clients and our in-house creatives about everything that is new and trending in marketing.

It always makes things interesting when something major happens in your space and everyone has an opinion about it

(Yes. I’m talking about ChatGPT 😆)

Human-generated content isn’t going anywhere any time soon. 

But the smartest marketers and content creators will harness the power of AI to cut down on research time. 

Experienced writers will use AI writing tools to quickly create rough drafts that give them more time to deliver even better content for publication.

Investing in people powered content creation – whether it’s webpage copy, emails, social media posts, or articles – is going to continue to give you the advantage over your competitors.

Because robots and algorithms don’t know what you know. 

They haven’t seen the things you’ve seen.

They can’t capture the unique spark that lit the fire behind your passion. 

No matter what AI can scrape from the web and reformat into new content, robots have a hard time conveying genuine emotions in the nuanced way we humans do it.

AI doesn’t empathize with your prospects. 

I used ChatGPT to write a listicle about mountain bikes for kids. 

You know, the whole “Top 10 Best” type article – most of which already felt like they were written by robots.

Was it great? ¯\_(ツ)_/¯

Was it accurate? ¯\_(ツ)_/¯

Does it matter? ¯\_(ツ)_/¯

But when your husband has been hurt in a car accident and you’re being badgered by an aggressive insurance adjuster…do you want to read an article that is a machine’s best guess, or do you want to engage with an article from a local lawyer who understands the real stress you’re under and who can point you in the right direction to get the help your family needs?

I’m guessing you want to feel like you matter to a real person who can help you.

So, for now, we’re not changing much about how we produce high quality content for the law offices, healthcare practices, and other small businesses we represent. Google is continuing to rate content quality using their EEAT and YMYL standards and we’re not leaving that up to algorithms to get right.

The other day I watched a reel that made me go 🤔

Did you know that the second hole in a soda pull top…

…is there to hold your straw in place?

Me either. 

And after that reel, I’m still not sure I buy it. 

After all, bean cans with a pull tab have a second hole and I feel pretty confident when I say no one is looking to put a straw into a can of pinto beans.

What that reel does illustrate quite effectively though, is that there are a lot of acceptable differences in content quality. 

Some content creators can get by with making random, unsubstantiated statements and the algorithms love it.

Others have to be subject matter experts. 

Google demands it. They refer to it as “your money, your life” content or YMYL.

The trouble is, not all subject matter experts have time to be content creators. 

After all, they’re doctors, lawyers, or financial professionals. That’s sort of a full time gig.

That’s where a dedicated team of professional content creators comes in. 

Experts in writing and research who can handle meeting the high standards for producing engaging and informative – and accurate - social posts, articles, podcast show notes, and other collateral as part of a comprehensive content marketing strategy.

Writers who can take a topic and turn into content that meets your potential clients exactly where they are – whether they’re looking for information or looking to hire.

Relatable content that engages an audience, builds a loyal following, and becomes a revenue engine for your business.

😉 It also makes your competitors wonder how you find time to do it all and make it look so easy.

Is 2023 the year you finally make the personal commitment to producing pieces for your content calendar or are you open to hiring it out?

Strava did a study a few years ago that pinpointed the day most people give up on their New Year’s resolutions…

…and it might surprise you how far into the “new year, new you” most people get.

🗓 They make it to January 12th.

I was pretty shocked by this revelation, honestly. 

But then again, the people I hang around with personally and professionally are DRIVEN. 

You don’t study to get the grades or give yourself permission to fail forward and then give up on something twelve days after you make a commitment to yourself or your business. 

I also know that the people I associate with know how important it is to have a little woo in your pocket for those times when it feels like you’re out there doing it all on your own. 

People who think mindset is 🐂… tend to be the people who need to work on mindset the most.

Am I right?

Maybe you’re a traditional resolution person. Maybe you’re not. 

Maybe you spread your goals out over the entire year and don’t see January as a hard reset point for your ambitions and dreams.

Maybe we can even inspire someone to hang on to their resolution a little longer

Because one thing I know about you – by virtue of your connection to me – is that you have a few tricks up your sleeve for staying committed to your goals or focused even when times get tough.

So let’s build up a big playlist of tips and tricks to get the woo working when we need it the most – I’ll start: 

I’m an affirmations guy. Seriously. Self-talk. The more powerful, positive, and purposeful the better.

Now it’s your turn ⤵️

Facebook

Forward Push on Facebook

Lawyer thoughts in January...

#lawyer #lawyers #lawyerlife #lawyersofinstagram #lawyerslife #lawyered #instalawyer #lawyerproblems

Not too long ago, Moz commissioned its first ever survey into the secret lives of…

…people who read and write online reviews.

Because so much of what we do is marketing for law practices and healthcare providers, we focus on local marketing best practices and that includes helping our clients build out solid review gathering workflows.

I know without a doubt that reviews are the secret sauce of SERP success. 

The average consumer reports reading a lot of reviews (more than 20 if they can!) before deciding to use a business.

It’s pretty clear. Reviews matter.

You need to have a plan to get reviews that are:

• Relevant
• Recent
• Real

You need to make sure your reviews provide details that future clients crave. You can make helpful recommendations about what to include in a review but be sure that nothing you are doing runs afoul of a platform’s rules or reviewing standards.

You need reviews from last week, not last year (although it’s January…so for this month “last year” gets a temporary pass 🤣)

You can’t have employees (or your mom) write you glowing reviews. Spam reviews are a trust killer. Plus, your employees (and your mom) have better things to do to support your business.

The service you provide should always aim for delivering a 5 ⭐ experience but be realistic when it comes to reviews…44% of consumers report distrusting “perfect” businesses. 

And 34% of people will give a 3 ⭐ business a chance. 

Especially for medical specialists or niche law practices. Plus, it’s an opportunity to get a better review ⭐️⭐️⭐️⭐️ from a satisfied new client.

Help me out here: when you’re researching a business or looking to hire a new doctor or lawyer what details do you specifically look for in a review? 

#digitalmarketing #SERP #googletips #lawofficemarketing #medicalmarketing

Yep, it's totally winter still but...

#attorney #attorneys #attorneylife #attorneyatlaw #attorneysofinstagram #attorneyproblems #attorneysatlaw #attorneymemes #attorneymarketing #lawyer #lawyers #lawyerlife #lawyersofinstagram #lawyering

I am energized in ways I haven’t been in a while. 

Talking to clients and our in-house creatives about everything that is new and trending in marketing.

It always makes things interesting when something major happens in your space and everyone has an opinion about it

(Yes. I’m talking about ChatGPT 😆)

Human-generated content isn’t going anywhere any time soon. 

But the smartest marketers and content creators will harness the power of AI to cut down on research time. 

Experienced writers will use AI writing tools to quickly create rough drafts that give them more time to deliver even better content for publication.

Investing in people powered content creation – whether it’s webpage copy, emails, social media posts, or articles – is going to continue to give you the advantage over your competitors.

Because robots and algorithms don’t know what you know. 

They haven’t seen the things you’ve seen.

They can’t capture the unique spark that lit the fire behind your passion. 

No matter what AI can scrape from the web and reformat into new content, robots have a hard time conveying genuine emotions in the nuanced way we humans do it.

AI doesn’t empathize with your prospects. 

I used ChatGPT to write a listicle about mountain bikes for kids. 

You know, the whole “Top 10 Best” type article – most of which already felt like they were written by robots.

Was it great? ¯\_(ツ)_/¯

Was it accurate? ¯\_(ツ)_/¯

Does it matter? ¯\_(ツ)_/¯

But when your husband has been hurt in a car accident and you’re being badgered by an aggressive insurance adjuster…do you want to read an article that is a machine’s best guess, or do you want to engage with an article from a local lawyer who understands the real stress you’re under and who can point you in the right direction to get the help your family needs?

I’m guessing you want to feel like you matter to a real person who can help you.

#contentmarketing #copywriting #marketing #legalmarketing #medicalmarketing

Strava did a study a few years ago that pinpointed the day most people give up on their New Year’s resolutions…

…and it might surprise you how far into the “new year, new you” most people get.

🗓 They make it to January 12th.

I was pretty shocked by this revelation, honestly. 

But then again, the people I hang around with personally and professionally are DRIVEN. 

You don’t study to get the grades or give yourself permission to fail forward and then give up on something twelve days after you make a commitment to yourself or your business. 

I also know that the people I associate with know how important it is to have a little woo in your pocket for those times when it feels like you’re out there doing it all on your own. 

People who think mindset is 🐂… tend to be the people who need to work on mindset the most.

Am I right?

Maybe you’re a traditional resolution person. Maybe you’re not. 

Maybe you spread your goals out over the entire year and don’t see January as a hard reset point for your ambitions and dreams.

Maybe we can even inspire someone to hang on to their resolution a little longer

Because one thing I know about you – by virtue of your connection to me – is that you have a few tricks up your sleeve for staying committed to your goals or focused even when times get tough.

So let’s build up a big playlist of tips and tricks to get the woo working when we need it the most – I’ll start: 

I’m an affirmations guy. Seriously. Self-talk. The more powerful, positive, and purposeful the better.

Now it’s your turn ⤵️

#positivity #affirmation #selftalk #bereal #midset #2023goals

Instagram

Forward Push on Instagram

Marc, Founder of Forward Push joins BENCH builders Mike ONeill for episode #97 of the Get Unstuck and On Target podcast.

Mike talks with Marc about how Forward Push uses traditional and digital marketing to inspire measurable brand loyalty and drive sales.

YouTube

Forward Push on YouTube

Atlanta based digital marketing agency, Forward Push, has won a coveted Vega Award for excellence in podcast production. The Vega Awards celebrate the best work of digital and creative professionals and marketing agencies from around the globe. The awards are judged by a panel of international industry experts. “At Forward Push, we have always believed&#8230;
The post <a rel="nofollow" href="https://forwardpush.com/blog/forward-push-wins-vega-award-for-excellence-in-podcast-production/">Forward Push Wins Vega Award for Excellence in Podcast Production</a> appeared first on <a rel="nofollow" href="https://forwardpush.com">Forward Push</a>.

Forward Push Wins Vega Award for Excellence in Podcast Production

In the early days of the platform, TikTok was largely a place to create sound memes and perform viral dances. The average user was in their teens. Creators were only beginning to establish themselves as the platform moved toward commercialization and monetization by influencers. As a result, a lot of real estate professionals didn’t see&#8230;
The post <a rel="nofollow" href="https://forwardpush.com/blog/real-estate-agents-successfully-generate-leads-on-tiktok/">Real Estate Agents Successfully Generate Leads on TikTok</a> appeared first on <a rel="nofollow" href="https://forwardpush.com">Forward Push</a>.

Real Estate Agents Successfully Generate Leads on TikTok

Forward Push’s Marc Apple Talks Legal Marketing Fundamentals With Attorney Stephen Seckler On The Counsel To Counsel Podcast. Stephen Seckler’s Counsel to Counsel is a podcast for attorneys looking for career advice and business guidance. Marc Apple is the founder of full-service law firm marketing agency Forward Push and an expert digital marketing strategist. The&#8230;
The post <a rel="nofollow" href="https://forwardpush.com/blog/getting-the-right-mix-of-marketing-strategies-for-your-law-firm/">Getting the Right Mix of Marketing Strategies for Your Law Firm</a> appeared first on <a rel="nofollow" href="https://forwardpush.com">Forward Push</a>.

Getting the Right Mix of Marketing Strategies for Your Law Firm

Why Should Accountants Use Social Media? Social media is your accounting firm&#8217;s opportunity to connect with potential clients all year long. While tax season is busy, having a steady flow of great clients year round is ideal. By having a strategic social media plan, you can boost your online visibility, connect with your ideal clients,&#8230;
The post <a rel="nofollow" href="https://forwardpush.com/blog/social-media-marketing-for-financial-professionals/">Social Media Marketing for Financial Professionals</a> appeared first on <a rel="nofollow" href="https://forwardpush.com">Forward Push</a>.

Social Media Marketing for Financial Professionals

Book More Appointments A surprising 41% of people said that social media would influence their choice of a specific healthcare provider or medical clinic.  If you aren’t using social media to capture attention for your products, services, or treatments, you may be missing out on a huge growth opportunity. If you want to reach more&#8230;
The post <a rel="nofollow" href="https://forwardpush.com/blog/social-media-tips-for-health-and-wellness-practitioners/">Social Media Tips for Health and Wellness Practitioners </a> appeared first on <a rel="nofollow" href="https://forwardpush.com">Forward Push</a>.

Social Media Tips for Health and Wellness Practitioners

Why Social Media Still Matters For Small Business  Even after unprecedented global events, we’re still bullish on small business. In fact, 31% of small business owners who closed temporarily in the wake of COVID attribute customer support to their ability to reopen. As a small business it’s always better to have more ways to communicate&#8230;
The post <a rel="nofollow" href="https://forwardpush.com/blog/why-small-businesses-should-use-social-media/">Why Small Businesses Should Use Social Media</a> appeared first on <a rel="nofollow" href="https://forwardpush.com">Forward Push</a>.

Why Small Businesses Should Use Social Media

Multiply Your Business Opportunities with SEO for Accounting Firms Before the digital age, people could easily find local accountants and bookkeepers to keep their financial lives in balance. You’d just grab the phone book or ask a friend.  Place a call and your bookkeeper would be hired. Thanks to the internet, not only do professional&#8230;
The post <a rel="nofollow" href="https://forwardpush.com/blog/seo-for-accounting-firms/">SEO For Accounting Firms</a> appeared first on <a rel="nofollow" href="https://forwardpush.com">Forward Push</a>.

SEO For Accounting Firms

Optimizing Your Website is Critical to Your Success Search engine optimization (SEO) is the foundation of any comprehensive digital marketing plan.  When it comes to promoting yourself online, it seems like every lawyer is the “best” lawyer &#8211; or at least competing for that designation. It’s not enough to hope Google thinks you’re the best&#8230;
The post <a rel="nofollow" href="https://forwardpush.com/blog/why-seo-matters-for-law-firms/">Why SEO Matters For Law Firms</a> appeared first on <a rel="nofollow" href="https://forwardpush.com">Forward Push</a>.

Why SEO Matters For Law Firms

Does Your Small Business Need a Marketing Strategy or a Marketing Plan? Spoiler alert: To be successful, a small business needs a marketing plan and a marketing strategy. Your marketing strategy informs your marketing plan. What is a Marketing Strategy? The strategy is your overall process for reaching your business’ key prospects and turning them&#8230;
The post <a rel="nofollow" href="https://forwardpush.com/blog/what-is-a-great-small-business-marketing-strategy/">What is a Great Small Business Marketing Strategy?</a> appeared first on <a rel="nofollow" href="https://forwardpush.com">Forward Push</a>.

What is a Great Small Business Marketing Strategy?

SEO for Healthcare Businesses Before a patient ever decides to make an appointment, they must be able to find your practice to do their due diligence and research. Sure, plenty of people still rely on personal recommendations&#8230;but they still vet you and your practice. Even with referrals and recommendations, a practice needs to attract patients&#8230;
The post <a rel="nofollow" href="https://forwardpush.com/blog/how-to-use-seo-to-build-your-medical-or-wellness-practice/">How to Use SEO to Build Your Medical or Wellness Practice</a> appeared first on <a rel="nofollow" href="https://forwardpush.com">Forward Push</a>.

How to Use SEO to Build Your Medical or Wellness Practice

Blog

Forward Push Blog

RT @Adweek: KIA: Having a robot dog chase an electric car is a simple, perfectly adorable premise. This is a pleasant breather of an ad. An…

RT @Adweek: Can confirm that robot puppy dog eyes have the same effect 🥺

An adorable robo dog longs for an electric vehicle in @Kia’s #Sup

RT @klundster: there are a lot of references to climate in this year's slate of #SuperBowl ads, but this @GM ad might be the only one that…

RT @Adweek: GOOGLE: Google has always been skilled at blending personal storytelling and stunning photography, and this is no exception. Ad…

RT @Adweek: ROCKET MORTGAGE: This ad definitely captures the stress of buying a home today. (Go to hell, Cash Offer Carl!) Between the old…

Twitter

Forward Push on Twitter

Yes, you do Scott! Every month Scott markets his law firm through an active Twitter account, two podcast episodes with some of the best minds in the legal field, email newsletters and blog content on his website.

GoogleBusiness

Forward Push on Google Business

We recently read the article “Music to My Elephant Ears” by Julia Carmel at The New York Times. 

It's an interesting read that discusses how the 1976 album “Mother Earth's Plantasia” has become popular with plant owners. During the pandemic, people have been playing music for their plants, and even creating plant playlists.

The album by Mort Garson consists of ten wordless tracks created on a Moog synthesizer. Plenty of people have been playing these tunes for their plants during the pandemic. Plant care has skyrocketed amidst isolation. Plant care has become a great source of self-care. 

It's a reminder to nurture ourselves as well as our potted pals.

For this week's marketing tip we talk about incorporating empathy into your marketing. 

Why is this important? Many customers will only purchase a product if they relate to it on a personal level. The more you empathize with the customer the better your relationships will be.

Happy National Pet Day from all of us and our furry friends at Forward Push!

Creating a Story Around Utility Wipes.

What You Need to Know! 

You heard that right. While we may never fully appreciate the power of Big Wipes’ ability to clean up any mess for plumbers, contractors, utility workers, and more, we can appreciate that the reviews say it all: Big Wipes just work.

To help build their brand in the US, we focused on creating a mix of social media posts that drive people to their website to explore more about the product and to see where they can purchase the product. Because Big Wipes offers in-store and distributor online ordering, we’re able to reach more potential consumers, regardless of where they live.

"I am happy to recommend Forward Push’s service. Forward Push have built and managed our social media platforms for the past year, literally pushing us forward with impressive growth each month. Their knowledge and attention to detail are outstanding and we are completely satisfied with their performance. They are not only professionals but easy to work with and always willing to take the time to discuss our concerns and to respond to questions."

On this date in 1933, people lined up around the block at the doors of their favorite bar to prepare to drink the first legal brews in 13 years!

Ever since that night, this day has been referred to as ‘New Beer’s Eve’, a precursor of ‘New Beers Day’. 

Now you know where to find us because we won't be in the office. We do have our cell phones though.