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When Jägermeister asked us to elevate their brand and expand their market in time for Halloween, we pulled out the big guns: a multi-channel campaign blending the digital with the traditional, backed by a partnership with Foursquare and custom AR experiences at 125,000 geo-fenced locations across the US. Places where supposedly spirits came to life.

Jägermeister

Social Media Marketing

Email Marketing

Search Engine Optimization

Reputation Management

Influencer Marketing

Content Marketing

Graphic Design

Growth Strategies

ellar Rat owners Cadye Ellwanger and Clint Thomas created the most entertaining and knowledgeable wine tours in Texas. They’ve been featured in Texas Monthly, Condé Nast Traveler, and the Houston Chronicle. Yet, their passion needed a brand; their witty, alluring personalities and love of Texas wine needed to reach the equally enthusiastic aficionados. With a series of surprising, social-first digital experiences, we introduced thousands to the irresistible world of Texas wine and the power-duo

CELLAR RAT WINE TOURS

They’ve been known as the area’s best residential roofer since 1994, but this time, they needed to go further. With magnetic creative and new whitespace to establish deep roots in the larger, more competitive commercial market, we ignited local community ties and infiltrated every facet of the commercial construction culture. We unveiled vital commercial touchpoints through a multi-channel ABM campaign, creating a 250% increase in earned business, record-breaking revenue, and a top 100 Roofing 

SCHULTE ROOFING®

When you’re an elite design-build firm for celebrities, politicians, and business leaders, you need a flagship retail location for the detail-obsessed outdoors enthusiast. To convince new customers to step into the flagship store, we explored the backyard paradise for the grilling enthusiast, the weekend warrior, and the professional relaxer, and we pulled that paradise into the store with in-person demos, grilling classes, and other experiential campaigns.

CREEKSTONE

Quitxt is a successful anti-smoking program from UT Health San Antonio. While Facebook Ads had worked to spread awareness about the program, Quitxt needed a warmer approach, something more human, but still at a lower cost-per-enrollment than Facebook. So we sent real people across San Antonio to engage smokers outside of bars, and we got a little more than likes.

UT Health San Antonio

There’s a sort of ceiling most brands wish they could hit — the one where too many sales ends up overloading their support systems. To keep the brand lifting upwards and to support the massive upticks in sales, Altec reached out to us to create frictionless customer experiences driven by a digital campaign, and we molded their digital transformation into a $200M milestone and a 12% lift in the brand revenue.

ALTEC

Digital marketing campaigns for various colleges, departments, and institutes across the flagship campus. Work includes the College of Education and Human Development, Turbolab, Huffines Institute, George Bush Presidential Library Foundation, The Association of Former Students, and the Department of Health and Kinesiology.

Texas A&M University

We forge deep relationships between brands and people.
We’re an advertising agency that works with brands to establish, reconcile, or grow their relationships with people over the entire course of their lives, the people they know, and across multiple generations. We do this by crafting compelling stories, messages, campaigns, and platforms that establish an emotional connection, grow the relationship to invoke brand loyalty, and inspire real action by strengthening that relationship over time. Growth is determined completely on how deep and strong the relationship a brand has with a person.

We are explorers. We are creators.
We create new whitespace for brands and relationships to thrive.

At our agency we get up every morning determined because we have a burning passion to manifest ideas into reality. These ideas, born from a brand’s vision of the future and the current norms or conventions, become the foundation of strong relationship between a brand and a person. We grow these re

Recently Upcity asked us our thoughts on 2023's B2B trends. 

Our response: Knowing your audience is half of the battle. ABM across multiple channels will dominate in 2023.

See more of our interview &amp; other trends: https://t.co/URddM0NqdW 

#cmo #b2b #abm #accountbasedmarketing

Foundry512

We're happy to announce that the I QUIT campaign featuring the QUITXT AI-Powered smoking cessation tool, was published in The NIH's National Library of Medicine research journal. 

https://t.co/dKj9ejpXa6

#publichealth #advertising #researchpaper

We're extremely excited and proud to announce that our work for @SchulteRoofing has been nominated for an Awwward. 

You can check out the work and official nomination here:
https://t.co/8hFvsrVYLX

We're happy to announce that in 2023 we are launching our new Health and Wellness division to help public health leaders and Marcom leaders in the category reach and convert resistant, hesitant, and avoidant audiences. Read the full AP release:

https://t.co/utbQIQv1OM

We're honored to be a Top Advertising &amp; Marketing Agency for B2B companies in 2022. Our effort to help brands connect to their audience through deep relationships is key to our success.
https://t.co/AGcWujL6le

#advertising #marketing #awards #digitalmarketing #deeprelationships

Twitter

Foundry512 on Twitter

The new year is already starting off with a bang for Schulte Roofing® as the company recently announced that they were nominated for the Awwards. This is a prestigious program that recognizes web designers, developers, and agencies all over the world for their extraordinary talents in innovative coding and design. The nomination was thanks to the
The post <a rel="nofollow" href="https://www.foundry512.com/news/schulte-roofing-secures-nomination-for-an-awwards/">Schulte Roofing Secures Nomination For an Awwards</a> appeared first on <a rel="nofollow" href="https://www.foundry512.com">Foundry512™</a>.

Foundry512™

Schulte Roofing Secures Nomination For an Awwards

Foundry512 is tackling public health challenges in a new way with its recently announced health division. The Foundry512 team created the division with the primary goal of assisting CMOs, public health leaders, and Marcom directors to reach diverse audiences and help democratize health and wellness by promoting educational content. The division showed its full potential
The post <a rel="nofollow" href="https://www.foundry512.com/news/foundry512-announces-new-health-division/">Foundry512 Announces New Health Division</a> appeared first on <a rel="nofollow" href="https://www.foundry512.com">Foundry512™</a>.

Foundry512 Announces New Health Division

A complete rebranding was what The Trail Conservancy was looking for when they approached Foundry512 earlier this year. The goal was to help them relaunch their website to generate more visitors. On their mission to position their organization as a respectable conservancy, TTC had plans to rebrand from The Trail Foundation to The Trail Conservancy
The post <a rel="nofollow" href="https://www.foundry512.com/news/ttc-launches-new-interactive-website/">TTC Launches New Interactive Website</a> appeared first on <a rel="nofollow" href="https://www.foundry512.com">Foundry512™</a>.

TTC Launches New Interactive Website

Conservation organization, The Trail Foundation announced its plans to undergo a complete rebranding to The Trail Conservancy in September. The organization opened in 2003 and has since made it its mission to protect and enhance the Anne and Roy Bike-and-Hike Trail. The popular trails surround Lady Bird Lake in Austin, Texas, and are known as
The post <a rel="nofollow" href="https://www.foundry512.com/news/the-trail-foundation-announces-rebrand-in-austin/">The Trail Foundation Announces Rebrand in Austin</a> appeared first on <a rel="nofollow" href="https://www.foundry512.com">Foundry512™</a>.

The Trail Foundation Announces Rebrand in Austin

Foundry512 was given a nice surprise by the Institute for Health Promotion Research (IHPR) when the advertising agency’s partnership with the QUITXT Program was announced to be featured in their academic report, Direct Outreach and Clubs to Enroll cigarette Smokers in Mobile Cessation Services. The paper, found in the National Library of Medicine, highlights the
The post <a rel="nofollow" href="https://www.foundry512.com/news/quitxt-campaign-featured-in-academic-paper/">QUITXT Campaign Featured in Academic Paper</a> appeared first on <a rel="nofollow" href="https://www.foundry512.com">Foundry512™</a>.

QUITXT Campaign Featured in Academic Paper

Trademarking your company is never an easy task. That is unless you have a great team like Foundry512 and GVTC to prove them wrong. Foundry512 recently worked with GVTC to help the communication service win a trademark for them and the GVTC Foundation. The trademark grants the company two new GTVC and GTVC Foundation taglines,
The post <a rel="nofollow" href="https://www.foundry512.com/news/gvtc-trademark-win/">GVTC Trademark Win</a> appeared first on <a rel="nofollow" href="https://www.foundry512.com">Foundry512™</a>.

GVTC Trademark Win

Our mission at Foundry512 is to build lasting relationships between our clients and their respective customers. Our services target what makes our clients unique and leverage that to make them stand out in form and function. This approach takes a lot of hard work behind the scenes but it’s all worth it when they are
The post <a rel="nofollow" href="https://www.foundry512.com/news/foundry512-top-b2b-advertising-marketing-agency/">Foundry512 Named Top B2B Advertising &#038; Marketing Agency by Clutch for 2022</a> appeared first on <a rel="nofollow" href="https://www.foundry512.com">Foundry512™</a>.

Foundry512 Named Top B2B Advertising & Marketing Agency by Clutch for 2022

Foundry512’s website relaunch project for BCS Concrete Structures has recently been announced. Foundry512&#8217;s goal was to create a brand that matched the innovative growth of BCS by creating content around their work, safety, and construction project news. The website will also provide BCS Concrete Structures’ latest news and updates to industry media and agencies. The
The post <a rel="nofollow" href="https://www.foundry512.com/news/bcs-concrete-structures-new-website/">BCS Concrete Structures Reveals Newly Designed Website</a> appeared first on <a rel="nofollow" href="https://www.foundry512.com">Foundry512™</a>.

BCS Concrete Structures Reveals Newly Designed Website

See the full news story here.
The post <a rel="nofollow" href="https://www.foundry512.com/news/bcs-concrete-structures-host-mustang-ridge-police-benefit/">BCS Concrete Structures Host Mustang Ridge Police Benefit</a> appeared first on <a rel="nofollow" href="https://www.foundry512.com">Foundry512™</a>.

BCS Concrete Structures Host Mustang Ridge Police Benefit

We are honored to have been awarded a PR Expert’s top 100 Advertising Marketing, and Startup Company for 2022. Throughout the years, Foundry512 has been working overtime to grow our company and create more innovative ideas and strategies in digital marketing. Being recognized by PR Expert is a huge achievement for us, and we’re so
The post <a rel="nofollow" href="https://www.foundry512.com/news/foundry512-gets-another-achievement-as-2022-top-100-advertising-marketing-and-startup-company/">Foundry512 Gets Another Achievement as 2022 Top 100 Advertising Marketing, and Startup Company</a> appeared first on <a rel="nofollow" href="https://www.foundry512.com">Foundry512™</a>.

Foundry512 Gets Another Achievement as 2022 Top 100 Advertising Marketing, and Startup Company

Blog

Foundry512 Blog

Dr. Alfred L. McAlister is joining Foundry512, to help lead our public health initiatives. We're partnering with leading research institutions and consultancies as we work with local, state, and federal governments to help eliminate Covid-19 and all of its variants.

https://loom.ly/pqP5xZw

#publichealth #publichealthinitiatives #covid19 #advertising #advertisingagency

This 4th we're celebrating what makes us uniquely American.

#family #traditions #independenceday

This year marks the first time in US history that a holiday celebrated in the black community since 1866 is officially recognized by the entire country. For many of us at Foundry512, especially those of us with historical ties to this moment in history, we want to recognize and support such culturally significant and yet uniquely American legacy. The 13th Amendment brought around a huge change in the American landscape, helping to join two competing ideologies together under one flag. And like MLK’s dream, we support and continue to push forward the creativity, talent, culture, and the people who have stood as a backbone of our country since its founding. It is our ambition to provide the creative and entrepreneurial opportunities that we earned to everyone on the basis of their talent, creativity, and content of their character.

This is America.

Herd immunity will require up to 85% of the general population to get vaccinated. Yet half of the population exhibits some form of distrust in the medicine, manufacturers, doctors/nurses, and tell us about it. It is the largest reason for resistance to the Covid-19 vaccine. Herd immunity will require convincing the skeptics. This white paper is designed to give public health officials & Marcom teams an approach and strategy to combating resistance through effective comms.
https://bit.ly/3kBAaRM

We’re really proud of work for The Release Your Darke Spirit campaign. It was recently featured in Ad Age. Special thanks to data partner Foursquare. Here’s the full story: https://bit.ly/2MCVmu8

Facebook

Foundry512 on Facebook

World-leading behavioral scientist, Dr. Alfred L. McAlister is joining Foundry512, to help lead our public health initiatives with leading research institutions and consultancies as we work with local, state, and federal government to help eliminate Covid-19 and all of its variants.

https://loom.ly/pqP5xZw

#publichealth #publichealthinitiatives #covid19 #advertising #advertisingagency

This year marks the first time in US history that a holiday celebrated in the black community since 1866 is officially recognized by the entire country. For many of us at Foundry512, especially those of us with historical ties to this moment in history, we want to recognize and support such culturally significant and yet uniquely American legacy. The 13th Amendment brought around a huge change in the American landscape, helping to join two competing ideologies together under one flag. And like MLK’s dream, we support and continue to push forward the creativity, talent, culture, and the people who have stood as a backbone of our country since its founding. It is our ambition to provide the creative and entrepreneurial opportunities that we earned to everyone on the basis of their talent, creativity, and content of their character.

This is America.
 – Childish Gambino

We’re warming up in 2021 with our official Inc. Magazine listing!
https://bit.ly/3sHbpq9

The full announcement on our site: https://bit.ly/3bMkwPq

Instagram

Foundry512 on Instagram

'Release Your Darke Spirit' was an integrated Halloween campaign for Jägermeister USA. This campaign promo video was shot with an iPhone. 

View the full campaign at https://www.foundry512.com/works/release-your-darke-spirit/

A TV spot that doubled as an in-store placement for the outdoor living brand, Creekstone. The campaign covered digital, direct, experiential, and event marketing. 

View the entire campaign at: https://www.foundry512.com/works/summer-daze/

This TV commercial production was produced to reposition our client, Schulte Roofing, as a leader in the commercial roofing and residential roofing markets. Repositioning their brand allowed them to expand to commercial capabilities, while still maintaining relationships in the local residential market.

To learn more about the campaign: https://www.foundry512.com/works/from-systems-to-assemblies/

To learn more about our agency: https://www.foundry512.com

YouTube

Foundry512 on YouTube

We've conjured spirits across the USA. Helped young Texans to quit smoking. Gave wine tours the full-bodied digital experience and ignited community ties for a local roofing staple. With every campaign, we’re driven by the belief that we can achieve true motivation, change, and activism by shaping relationships between brands and people and targeting unique demographics with creative execution. . Check out our creative fire on Ad Age.

Foundry512 

Journey experience showing the migration path of elk as they move through Yellowstone National Park.

Portfolio site that allows you to swipe through categories.

Scrolling dunk contest experience that tells a story horizontally.

Awesome portfolio website for Robby Leonardi.

Foundry512

Foundry512

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