Gaslight Creative
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Gaslight Creative
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SOCIAL MEDIA MARKETING
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Jan 10, 2023
Welcome Layne Halvorsen to the Gaslight Team
My name is Layne Halvorsen, and I’m the newest team member here at Gaslight Creative! I was born and raised in Suamico, Wisconsin, just north of Green Bay (Go Pack). I moved further west into Wisconsin for school, attending the University of Wisconsin Stout and graduating in 2022 with a degree in Graphic Design and […] The post Welcome Layne Halvorsen to the Gaslight Team appeared first on Gaslight Creative.
Read moreApr 18, 2022
The Human Side of Marketing
The first quarter of 2022 has come and gone, as has tax day. How are you doing following your 2022 marketing strategy? What have you changed, if anything, this year? It has been interesting to see how the events of the last two years have affected marketing. While the trend has been to utilize more […] The post The Human Side of Marketing appeared first on Gaslight Creative.
Read moreMar 21, 2022
Building an Online Sales Strategy
Are You Maximizing Your Online Sales Potential? As a business owner, it’s easy to put your website on the back burner. But if the past two years have taught us anything, it’s that your online presence can no longer take a back seat. Sometimes upgrading your website requires a total overhaul, and sometimes small changes […] The post Building an Online Sales Strategy appeared first on Gaslight Creative.
Read moreJan 13, 2022
How Will Your Business Stay Top-of-Mind in 2022?
I have to admit, when I wrote this headline, I had some serious flashbacks. Gone are the days when client discussions focused on top-of-mind awareness. That was so … early 2000s? Or so it seems. Since the Great Recession, most marketing efforts (in my experience) have shifted from top-of-mind awareness to lead generation. The affordability […] The post How Will Your Business Stay Top-of-Mind in 2022? appeared first on Gaslight Creative.
Read moreDec 21, 2021
The Commercialization of Christmas
From Christmas tree farms, holiday light shows, and placing little kids on the lap of a strange bearded man, Christmas has become the most Instagrammable time of the year. See exhibits A and B below. My family at the 2021 Bentleyville USA Holiday Light Show in Duluth, MN. Christmas is also the time of […] The post The Commercialization of Christmas appeared first on Gaslight Creative.
Read moreSep 9, 2021
Everyone is Hiring. How Will Your Business Stand Out?
It’s true, everywhere you look there are “Now Hiring” signs from billboards, store windows, social media, take-out menus, to bathroom stalls. Even before COVID-19 hit our globe, some industries were struggling to fill open positions and we are well aware by now that the pandemic didn’t help. How do you stand out amid the […] The post Everyone is Hiring. How Will Your Business Stand Out? appeared first on Gaslight Creative.
Read moreJul 29, 2021
Getting to Know the Latchkey Kids
Why Marketers Shouldn’t Ignore Generation X Any Longer By Kelly Cane, Certified Gen Xer Generation X may be small, but we are a mighty generation that marketers often overlook. Described by The Huffington Post as the Jan Brady of generations (and if you don’t know who Jan Brady is, you’re probably not a Gen Xer), […] The post Getting to Know the Latchkey Kids appeared first on Gaslight Creative.
Read moreJun 16, 2021
Speak Your Truth
Aye, the fast food marketers are at it again with their cheeky tweets and bold declarations. This time, Burger King is going after the chicken sandwich market share that Chick-fil-A holds dearly. And what better way than to take Chick-fil-A’s philanthropic reputation and turn it on its head. The chicken-based meals giant, Chick-fil-A, is not […] The post Speak Your Truth appeared first on Gaslight Creative.
Read moreApr 15, 2021
Design 101 for the One-Person Marketing Department
Coordinate the upcoming networking event, update the website, create the social posts, meet with vendors, order swag, write the press release, stuff the envelopes and when you have a moment to spare, write the marketing plan. The workload of a marketer never seems to end. And now you need to use all of your […] The post Design 101 for the One-Person Marketing Department appeared first on Gaslight Creative.
Read moreApr 7, 2021
Introducing our new Account Manager, Taylor
Growing up in rural Minnesota, I always dreamt of more than my small town could offer. I knew there was life beyond the 910 people I proudly stated could be found on my town’s population sign. After graduating high school, I moved to the big city of St. Paul and attended the University of St. […] The post Introducing our new Account Manager, Taylor appeared first on Gaslight Creative.
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