Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

In 2009, Kelly Zaske and Jodie Pundsack set out to build a successful creative
agency that partners with their clients and holds true the same values that guide
the decisions in their personal lives. At the top of that list was, and still is, authenticity.
They believe that being true to themselves and to their clients produces the best,
most honest work, and create brands that connect.
Today, the entire Gaslight team holds true these same values. We approach each
and every project as an opportunity, and believe every client—and every project—
deserves our attention and creativity, no matter the scale or budget.
We love concepting, developing and implementing cross-functional marketing
and branding campaigns customized to our clients’ goals.

My name is Layne Halvorsen, and I’m the newest team member here at Gaslight Creative! I was born and raised in Suamico, Wisconsin, just north of Green Bay (Go Pack). I moved further west into Wisconsin for school, attending the University of Wisconsin Stout and graduating in 2022 with a degree in Graphic Design and [&#8230;]
The post <a rel="nofollow" href="https://gaslightcreative.com/welcome-layne-halvorsen-to-the-gaslight-team/">Welcome Layne Halvorsen to the Gaslight Team</a> appeared first on <a rel="nofollow" href="https://gaslightcreative.com">Gaslight Creative</a>.

Gaslight Creative

Welcome Layne Halvorsen to the Gaslight Team

<img width="640" height="436" src="https://gaslightcreative.com/wp-content/uploads/2022/04/human-side-of-marketing-graphic-2-768x523.png" class="webfeedsFeaturedVisual wp-post-image" alt="" loading="lazy" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" srcset="https://gaslightcreative.com/wp-content/uploads/2022/04/human-side-of-marketing-graphic-2-768x523.png 768w, https://gaslightcreative.com/wp-content/uploads/2022/04/human-side-of-marketing-graphic-2-300x204.png 300w, https://gaslightcreative.com/wp-content/uploads/2022/04/human-side-of-marketing-graphic-2-1024x697.png 1024w, https://gaslightcreative.com/wp-content/uploads/2022/04/human-side-of-marketing-graphic-2-1536x1045.png 1536w, https://gaslightcreative.com/wp-content/uploads/2022/04/human-side-of-marketing-graphic-2.png 1922w" sizes="(max-width: 640px) 100vw, 640px" />The first quarter of 2022 has come and gone, as has tax day. How are you doing following your 2022 marketing strategy? What have you changed, if anything, this year? It has been interesting to see how the events of the last two years have affected marketing. While the trend has been to utilize more [&#8230;]
The post <a rel="nofollow" href="https://gaslightcreative.com/the-human-side-of-marketing/">The Human Side of Marketing</a> appeared first on <a rel="nofollow" href="https://gaslightcreative.com">Gaslight Creative</a>.

The Human Side of Marketing

<img width="640" height="427" src="https://gaslightcreative.com/wp-content/uploads/2022/03/online-sales-strategy-01-768x512.png" class="webfeedsFeaturedVisual wp-post-image" alt="" loading="lazy" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" srcset="https://gaslightcreative.com/wp-content/uploads/2022/03/online-sales-strategy-01-768x512.png 768w, https://gaslightcreative.com/wp-content/uploads/2022/03/online-sales-strategy-01-300x200.png 300w, https://gaslightcreative.com/wp-content/uploads/2022/03/online-sales-strategy-01.png 1000w" sizes="(max-width: 640px) 100vw, 640px" />Are You Maximizing Your Online Sales Potential? As a business owner, it’s easy to put your website on the back burner. But if the past two years have taught us anything, it’s that your online presence can no longer take a back seat. Sometimes upgrading your website requires a total overhaul, and sometimes small changes [&#8230;]
The post <a rel="nofollow" href="https://gaslightcreative.com/building-an-online-sales-strategy/">Building an Online Sales Strategy</a> appeared first on <a rel="nofollow" href="https://gaslightcreative.com">Gaslight Creative</a>.

Building an Online Sales Strategy

<img width="640" height="360" src="https://gaslightcreative.com/wp-content/uploads/2022/01/1-768x432.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" loading="lazy" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" srcset="https://gaslightcreative.com/wp-content/uploads/2022/01/1-768x432.jpg 768w, https://gaslightcreative.com/wp-content/uploads/2022/01/1-300x169.jpg 300w, https://gaslightcreative.com/wp-content/uploads/2022/01/1-1024x576.jpg 1024w, https://gaslightcreative.com/wp-content/uploads/2022/01/1-1536x864.jpg 1536w, https://gaslightcreative.com/wp-content/uploads/2022/01/1.jpg 1920w" sizes="(max-width: 640px) 100vw, 640px" />I have to admit, when I wrote this headline, I had some serious flashbacks. Gone are the days when client discussions focused on top-of-mind awareness. That was so … early 2000s? Or so it seems. Since the Great Recession, most marketing efforts (in my experience) have shifted from top-of-mind awareness to lead generation. The affordability [&#8230;]
The post <a rel="nofollow" href="https://gaslightcreative.com/how-will-your-business-stay-top-of-mind-in-2022/">How Will Your Business Stay Top-of-Mind in 2022? </a> appeared first on <a rel="nofollow" href="https://gaslightcreative.com">Gaslight Creative</a>.

How Will Your Business Stay Top-of-Mind in 2022?

<img width="640" height="360" src="https://gaslightcreative.com/wp-content/uploads/2021/12/GSLTC_CommercializationChristma_CoverPhoto-768x432.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" loading="lazy" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" srcset="https://gaslightcreative.com/wp-content/uploads/2021/12/GSLTC_CommercializationChristma_CoverPhoto-768x432.jpg 768w, https://gaslightcreative.com/wp-content/uploads/2021/12/GSLTC_CommercializationChristma_CoverPhoto-300x169.jpg 300w, https://gaslightcreative.com/wp-content/uploads/2021/12/GSLTC_CommercializationChristma_CoverPhoto-1024x576.jpg 1024w, https://gaslightcreative.com/wp-content/uploads/2021/12/GSLTC_CommercializationChristma_CoverPhoto-1536x864.jpg 1536w, https://gaslightcreative.com/wp-content/uploads/2021/12/GSLTC_CommercializationChristma_CoverPhoto.jpg 1920w" sizes="(max-width: 640px) 100vw, 640px" />&#160; From Christmas tree farms, holiday light shows, and placing little kids on the lap of a strange bearded man, Christmas has become the most Instagrammable time of the year. See exhibits A and B below. My family at the 2021 Bentleyville USA Holiday Light Show in Duluth, MN. Christmas is also the time of [&#8230;]
The post <a rel="nofollow" href="https://gaslightcreative.com/the-commercialization-of-christmas/">The Commercialization of Christmas</a> appeared first on <a rel="nofollow" href="https://gaslightcreative.com">Gaslight Creative</a>.

The Commercialization of Christmas

<img width="640" height="360" src="https://gaslightcreative.com/wp-content/uploads/2021/09/GSLTC_HiringBlog_CoverPhoto-768x432.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" loading="lazy" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" srcset="https://gaslightcreative.com/wp-content/uploads/2021/09/GSLTC_HiringBlog_CoverPhoto-768x432.jpg 768w, https://gaslightcreative.com/wp-content/uploads/2021/09/GSLTC_HiringBlog_CoverPhoto-300x169.jpg 300w, https://gaslightcreative.com/wp-content/uploads/2021/09/GSLTC_HiringBlog_CoverPhoto-1024x576.jpg 1024w, https://gaslightcreative.com/wp-content/uploads/2021/09/GSLTC_HiringBlog_CoverPhoto-1536x864.jpg 1536w, https://gaslightcreative.com/wp-content/uploads/2021/09/GSLTC_HiringBlog_CoverPhoto.jpg 1920w" sizes="(max-width: 640px) 100vw, 640px" />&#160; It’s true, everywhere you look there are “Now Hiring” signs from billboards, store windows, social media, take-out menus, to bathroom stalls. Even before COVID-19 hit our globe, some industries were struggling to fill open positions and we are well aware by now that the pandemic didn’t help. How do you stand out amid the [&#8230;]
The post <a rel="nofollow" href="https://gaslightcreative.com/everyone-is-hiring-how-will-your-business-stand-out/">Everyone is Hiring. How Will Your Business Stand Out?</a> appeared first on <a rel="nofollow" href="https://gaslightcreative.com">Gaslight Creative</a>.

Everyone is Hiring. How Will Your Business Stand Out?

<img width="640" height="360" src="https://gaslightcreative.com/wp-content/uploads/2021/07/GSLTC_Blog_GenX-768x432.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="GSLTC_Blog_GenX" loading="lazy" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" srcset="https://gaslightcreative.com/wp-content/uploads/2021/07/GSLTC_Blog_GenX-768x432.jpg 768w, https://gaslightcreative.com/wp-content/uploads/2021/07/GSLTC_Blog_GenX-300x169.jpg 300w, https://gaslightcreative.com/wp-content/uploads/2021/07/GSLTC_Blog_GenX-1024x576.jpg 1024w, https://gaslightcreative.com/wp-content/uploads/2021/07/GSLTC_Blog_GenX-1536x864.jpg 1536w, https://gaslightcreative.com/wp-content/uploads/2021/07/GSLTC_Blog_GenX-1080x608.jpg 1080w, https://gaslightcreative.com/wp-content/uploads/2021/07/GSLTC_Blog_GenX.jpg 1920w" sizes="(max-width: 640px) 100vw, 640px" />Why Marketers Shouldn’t Ignore Generation X Any Longer By Kelly Cane, Certified Gen Xer Generation X may be small, but we are a mighty generation that marketers often overlook. Described by The Huffington Post as the Jan Brady of generations (and if you don’t know who Jan Brady is, you’re probably not a Gen Xer), [&#8230;]
The post <a rel="nofollow" href="https://gaslightcreative.com/getting-to-know-the-latchkey-kids/">Getting to Know the Latchkey Kids</a> appeared first on <a rel="nofollow" href="https://gaslightcreative.com">Gaslight Creative</a>.

Getting to Know the Latchkey Kids

<img width="640" height="360" src="https://gaslightcreative.com/wp-content/uploads/2021/06/GSLTC-21-06-16-Speak-Your-Truth-Blog-Graphic-768x432.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Speak Your Truth" loading="lazy" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" srcset="https://gaslightcreative.com/wp-content/uploads/2021/06/GSLTC-21-06-16-Speak-Your-Truth-Blog-Graphic-768x432.jpg 768w, https://gaslightcreative.com/wp-content/uploads/2021/06/GSLTC-21-06-16-Speak-Your-Truth-Blog-Graphic-300x169.jpg 300w, https://gaslightcreative.com/wp-content/uploads/2021/06/GSLTC-21-06-16-Speak-Your-Truth-Blog-Graphic-1024x576.jpg 1024w, https://gaslightcreative.com/wp-content/uploads/2021/06/GSLTC-21-06-16-Speak-Your-Truth-Blog-Graphic-1536x864.jpg 1536w, https://gaslightcreative.com/wp-content/uploads/2021/06/GSLTC-21-06-16-Speak-Your-Truth-Blog-Graphic-1080x608.jpg 1080w, https://gaslightcreative.com/wp-content/uploads/2021/06/GSLTC-21-06-16-Speak-Your-Truth-Blog-Graphic.jpg 1920w" sizes="(max-width: 640px) 100vw, 640px" />Aye, the fast food marketers are at it again with their cheeky tweets and bold declarations. This time, Burger King is going after the chicken sandwich market share that Chick-fil-A holds dearly. And what better way than to take Chick-fil-A&#8217;s philanthropic reputation and turn it on its head. The chicken-based meals giant, Chick-fil-A, is not [&#8230;]
The post <a rel="nofollow" href="https://gaslightcreative.com/speak-your-truth/">Speak Your Truth</a> appeared first on <a rel="nofollow" href="https://gaslightcreative.com">Gaslight Creative</a>.

Speak Your Truth

<img width="640" height="360" src="https://gaslightcreative.com/wp-content/uploads/2021/04/header-768x432.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Design 101 For the One-Person Marketing Department" loading="lazy" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="" srcset="https://gaslightcreative.com/wp-content/uploads/2021/04/header-768x432.jpg 768w, https://gaslightcreative.com/wp-content/uploads/2021/04/header-300x169.jpg 300w, https://gaslightcreative.com/wp-content/uploads/2021/04/header-1024x576.jpg 1024w, https://gaslightcreative.com/wp-content/uploads/2021/04/header-1536x864.jpg 1536w, https://gaslightcreative.com/wp-content/uploads/2021/04/header-1080x608.jpg 1080w, https://gaslightcreative.com/wp-content/uploads/2021/04/header.jpg 1920w" sizes="(max-width: 640px) 100vw, 640px" />&#160; Coordinate the upcoming networking event, update the website, create the social posts, meet with vendors, order swag, write the press release, stuff the envelopes and when you have a moment to spare, write the marketing plan. The workload of a marketer never seems to end. And now you need to use all of your [&#8230;]
The post <a rel="nofollow" href="https://gaslightcreative.com/design-101-for-the-one-person-marketing-department/">Design 101 for the One-Person Marketing Department</a> appeared first on <a rel="nofollow" href="https://gaslightcreative.com">Gaslight Creative</a>.

Design 101 for the One-Person Marketing Department

Growing up in rural Minnesota, I always dreamt of more than my small town could offer. I knew there was life beyond the 910 people I proudly stated could be found on my town&#8217;s population sign. After graduating high school, I moved to the big city of St. Paul and attended the University of St. [&#8230;]
The post <a rel="nofollow" href="https://gaslightcreative.com/introducing-our-new-account-manager-taylor/">Introducing our new Account Manager, Taylor</a> appeared first on <a rel="nofollow" href="https://gaslightcreative.com">Gaslight Creative</a>.

Introducing our new Account Manager, Taylor

Blog

Gaslight Creative Blog

It's a big day here at Gaslight! We are working hard today getting all of our entries looking dapper for the ADDY awards. Wish us luck!

Check out this article about our client @ExploriumBrew!  We can't wait for their grand opening in just over a week! https://t.co/tSsao492re

See ya later, pop-up ads! https://t.co/Tu9FrSvJn0

With a -23 degree windchill, we have #NoShame today setting our heaters to high and rocking our big blankets around the office!

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