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Welcome to Grasslands! Grasslands is a journalism-minded marketing agency that is fluent in cannabis and other complex business languages. We are indigenous-owned and driven by results, and our core services include marketing, public relations and digital advertising. We supercharge marketers, leaders and brands. 

But what does a qualifier like journalism-minded mean for a full-service agency? 

It means showing your work: Choosing direct communication and accountable activation instead of over-promising and under-delivering. It means more listening and note-taking, creating content and social media calendars, conducting in-depth client interviews, managing relationships with media, understanding a brand’s North Star, ideating compatible mission / vision / values, respecting and honoring deadlines, weaving together compelling narratives and managing unforeseen crises when they arise. At Grasslands, we employ the ethical standards we learned in newsrooms as we elevate our clients thro

2023 started on a joyous note: The first adult-use cannabis dispensary in New York City is now open! And that’s not the only way @housingworkscannabis is making history. A recipient of the Empire State’s social equity cannabis licensing program, the longtime nonprofit organization Housing Works has stepped into the cannabis space to generate additional funding for its work providing life-saving support services to New Yorkers. Grasslands couldn’t be prouder to partner with this purpose-driven organization.

G  R  A  S  S  L  A  N  D  S

The snow really makes the rooftop saguaro pop 👀❄️🌵

"Darkness cannot drive out darkness, only light can do that.”

#MLKday

Our kind of class field trip: Ricardo and the team welcome cannabis journalism students from @uofdenver.

Gripping narratives. Thoughtful strategy. Legit communications expertise. And meaningful media relationships spanning the globe. 

Learn more at mygrasslands.com

Instagram

Grasslands: A Journalism-Minded Agency on Instagram

“While THC and CBD edibles have traditionally stuck to candy form factors, TSUMo Snacks is carving out a crunchy new path.”

@gearpatrol

https://t.co/5KChMnHgtx

Grasslands: A Journalism-Minded Agency

This record-setting snowstorm really makes the rooftop saguaro pop 👀

RT @michaeljoel: Always look forward to receiving @grasslandsaf’s annual calendar. A beauty. Thanks @bruvs and team for your creativity! 👏�

The nation's first weed consumption lounge inside a hotel is coming to the Patterson Inn in Denver. 

@Thrillist 

https://t.co/cNhGSV8ZEw

Twitter

Grasslands: A Journalism-Minded Agency on Twitter

The past year paved the way for some exciting new research around our favorite plant. Check out Leafly ’s list for some of the more intriguing studies:

2023 started on a joyous note: The first adult-use cannabis dispensary in New York City is now open! And that’s not the only way Housing Works Cannabis Co is making history. 

A recipient of the Empire State’s social equity cannabis licensing program, the longtime nonprofit organization Housing Works has stepped into the cannabis space to generate additional funding for its work providing life-saving support services to New Yorkers. Grasslands couldn’t be prouder to partner with this purpose-driven organization.

Hashtags can be a major help to any brand trying to ensure its target audience finds its content online. But for anyone creating cannabis-related content, they can also alert social media platforms to posts that might violate terms of service. 

So how do you walk the fine line between hashtagging your way into community and getting left out in the cold? 

Here are the details: bit.ly/3wiE0Gp

The new Grasslands calendar is here. We’re stoked about what the future has in store for the emerging psychedelics space—and the growth of plant-based wellness all around us.

We partner with one nonprofit for every Grasslands Party we throw, and this year we were thrilled to partner with our longtime friends and collaborators at the Cannabis Impact Fund. We are honored to help raise funds and awareness for an organization with the mission of promoting racial justice, healing the planet and supporting communities in need by leveraging a conscious cannabis sector. We also love that their grantees are organizations we already support and value, including The Bail Project, Color Of Change, Minorities 4 Medical Marijuana, The Hood Incubator and Black Futures Lab. 

If you’d like to donate to the Cannabis Impact Fund or learn more about their essential work, follow the link below. Every amount helps!

cannabisimpactfund.org

Facebook

Grasslands: A Journalism-Minded Agency on Facebook

The Washington Post highlighted our client TSUMo Snacks and their new partnership with none other than Snoop Dogg.

TSUMo and Snoop just released Snazzle Os, cannabis-infused, crispy onion-flavored rings that are packed full of flavor and THC. 

It's also awesome to see our clients' earned media placements come to fruition, especially at the national level. Earned media is one of the most thrilling and challenging aspects of any PR strategy. And it's always affirming to see a cannabis story appear in a publication-of-record like The Washington Post—a reminder of how far the industry and cannabis media have come.

The Washington Post recently highlighted our client TSUMo Snacks and their new partnership with none other than Snoop Dogg. 

We love to see our clients' earned media placements come to fruition, especially at the national level. Earned media is one of the most thrilling and challenging aspects of any PR strategy. And it's always affirming to see a cannabis story appear in a publication-of-record like The Washington Post—a reminder of how far the industry and cannabis media have come.

Grasslands client Berner, Founder & CEO of Cookies, is the first-ever cannabis executive to appear on the cover of Forbes.
 
Forbes puts out just eight print covers each year. And for its latest, the premiere business publication has chosen to feature Cookies Founder & CEO Berner, acknowledging everything he has accomplished in building the original billion-dollar cannabis brand.

For the past three years, Grasslands has been proud to work with Cookies, amplifying the story of their pedal-to-the-medal growth through the power of PR and earned media.

It has been a privilege connecting Berner with journalists across a range of media outlets and helping shine a light on Cookies’ story.

Seeing Berner on the cover of Forbes is truly a culmination of our ambitious earned media strategy and a testament to Berner’s tireless commitment to his vision for Cookies. We couldn’t be more pleased or prouder to celebrate this milestone.

Be sure to check out Berner's cover story for yourself, on the web or on a newsstand near you.

Ad Agencies Can, and Should, Do More to Support Journalism

With the workforce gravitating to marketing and PR, our two worlds need a more symbiotic relationship

By Ricardo Baca
Founder and CEO
Grasslands: A Journalism-Minded Agency.

Grasslands & Cookies: What is it like working with an agency partner to develop a winning earned media strategy that can keep up with a cannabis brand's headline-worthy momentum? Here's what Grasslands client Cookies had to say about their experience.

GoogleBusiness

Grasslands: A Journalism-Minded Agency on Google Business

For insights on cannabis marketing, journalism and PR, bookmark our blog. 

https://bit.ly/3uqgJzn

Learn more about organizations giving voice and support to the vibrant Black-owned businesses already operating in the sector, as well as Black-owned cannabis businesses to support on Juneteenth and beyond.

#Juneteenth #drugwar #failedwarondrugs #cannabisindustry #DEI #cannabisequity

Can you name a truly mainstream cannabis brand? It’s OK if you can’t. Even with so many different brands out there, the playing field to reach national recognition is still wide open. But getting to that level starts with persuasive branding fueled by a story, just like this one.

Ricardo Baca

“Hope will never be silent.” 
— Harvey Milk 

#pridemonth #pride2021

We love our clients, and we’re proud to represent some of the most unique and innovative brands in cannabis. Check out some recent testimonials: 

LinkedIn

Grasslands: A Journalism-Minded Agency on LinkedIn

Ben Owens is interviewed by Grasslands Agency Founder and CEO Ricardo Baca about life changes amid cannabis legalization.

Interview # 39_3

Grasslands Agency

Effectively marketing cannabis products requires a multi-faceted approach, and the best foundation is an SEO-optimized website and curated blog.

Richard Batenburg III is interviewed by Grasslands Agency Founder and CEO Ricardo Baca about life changes amid cannabis legalization.

Interview # 46_3

Richard Batenburg III is interviewed by Grasslands Agency Founder and CEO Ricardo Baca about life changes amid cannabis legalization.

Interview # 46_2

Richard Batenburg III is interviewed by Grasslands Agency Founder and CEO Ricardo Baca about life changes amid cannabis legalization.

Interview # 46_1

Grasslands: A Journalism-Minded Agency

Grasslands: A Journalism-Minded Agency

Grasslands: A Journalism-Minded Agency on Vimeo