So....what's better? TikTok or IG? 🫣⁠ ⁠ In the past year, we've answered this exact question more than we even care to admit. ⁠ ⁠ And here is our EXACT answer ⬇️⁠ ⁠ It’s not always a matter of which platform is superior, but rather which is best for YOUR brand. ⁠ ⁠ Some of your businesses may not need to be on TikTok at all. Some of you may not need to be on Instagram at all, for that matter. 😬⁠ ⁠ Here's our VERY fundamental advice to every business owner: ⁠ ⁠ If your main goal is to reach more people, show off your personality, and go viral, TikTok will offer you more visibility. ⁠ ⁠ On the other hand, if your priority is creating content that generates leads, post product photos, and redirect prospects to your DMs or website, Instagram may be the better option.⁠ ⁠ Don't run off to TikTok because you've seen a brand explode over there. This does not mean YOU will find faster growth or more sales. ⁠ ⁠ Don't avoid TikTok because you want to stay in your comfort zone. There might be a massive opportunity cost if you don't explore the option. ⁠ ⁠ Do you have any questions about the differences between TikTok and IG? Drop them below! ⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #socialmedia #socialmediamarketing #digitalmarketing #smallbusiness #contentmarketingtips #branding #creativebusiness #creativelifestyle #socialmediatools #socialmediahelp #socialmediamanager

“So, how do you get that ⬆️?!”⁠ ⁠ Oh, we're glad you asked! 😉⁠ ⁠ We can promise you that the only way to build something that withstands all of the updates and changes that social media brings is to create a content strategy that is completely backed by these four things:⁠ ⁠ 1️⃣ Your target audience⁠ 2️⃣ Your competitive analysis⁠ 3️⃣ Your unique value proposition⁠ 4️⃣ Your social media goals and how they align to your business goals.⁠ ⁠ Creating content without the complete knowledge and understanding of these things is always going to be a shot in the dark, and will leave you on a hamster wheel of content creation. 👎⁠ ⁠ Once you understand these four things, the rest of your content strategy will finally start to make sense. You'll start creating content that directly encourages the customer journey, so not only will you be growing followers, but those followers will be putting money in your pocket and coming back for more!⁠ ⁠ Let us know if you found this helpful!

Read it here first ⬇️⁠ ⁠ Low sales CAN BE a result of poor marketing - it really can! But it's highly unlikely that it's the ONLY reason for no sales. ⁠ ⁠ Typically, when sales are disappointing, the first thing we blame is marketing. ⁠ ⁠ (We repeat: marketing CAN be to blame)⁠ ⁠ We want you to take a step back and consider a few different reasons you may be experience low sales. ⁠ ⁠ As an agency, we aim to help with a clients sales process as much as we can, by helping them flesh out their customer journey and creating content that is directly related!⁠ ⁠ We work on creating a systematic content plan that gets in front of the customers at every phase of their buying journey! ⁠ ⁠ What do you think?

We're getting a little controversial with this one...⁠ ⁠ Follower count isn't just a *vanity-metric* if you don't want it to be. ⁠ ⁠ Swipe through and let us know what you think!

You know we'd never lie to you, right? ⁠ ⁠ Well, here's the deal. Content STRATEGY and Content MARKETING have a very subtle (but very important) difference, and it can be quite 'overwhelming' or 'confusing' if you aren't in this field. ⁠ ⁠ Truth be told, it isn't easy to breakdown the difference in a few graphics, but we want to try for you! ⁠ ⁠ SWIPE through to read some of the most important aspects of defining the two terms. ⁠ ⁠ At the end of the day, a content strategy is the FOUNDATION you NEED to build a successful and sustainable content for your business. ⁠ ⁠ It's the difference between:⁠ ▪️ Posting something and crossing your fingers something works⁠ and⁠ ▪️ Posting something and getting a new customer or lead⁠ ⁠ We're guessing you'd all rather have the latter. ⁠ ⁠ We believe knowledge is power. The more you know, the more you grow! 😉 ⁠ ⁠ So, if you have ANY questions about content strategy and content marketing, drop them below! We'd LOVE to answer them for you! ⬇️