Trends are great. But they never last, and that’s what drives me as an entrepreneur: Relevancy over the long-term. Creating staying power. I was drawn to HypeLife for exactly that reason—their history of creating and developing brands that are, and will be, relevant for the long-term. I’ve had the idea in my head for HUDL Music since the first time I set foot in a recording studio. And like I said earlier, I’m always planning, always preparing. So I had a pretty good idea of the brand I wanted to build. During the earliest discussions the HypeLife team quickly grasped the vision I’d honed over the years, and even gave ideas to elevate it right there, on the spot, before making a commitment of work. That’s staying power. Their commitment to the brand and my original vision has never wavered, and they took it to a place that’s better than anything I’d ‘built’ in my head. For that, and so many other reasons, I’m very excited about continuing our partnership with HypeLife.