How do you manage interaction with your customers? Let us know in the comments. 1️⃣We use a customer relationship management (CRM) platform. 2️⃣We have an email service provider. 3️⃣We use a marketing automation platform. Marketing automation and CRMs work very well together, as they each offer specific functionalities. A good marketing automation platform should have a CRM built into the platform and should also integrate easily with other third-party platforms. Read more here: https://inspiredmarketing.co.za/frequently-asked-questions/?utm=2022FB #poll #marketingautomation #haveyoursay #crm #integration #platforms

How does marketing automation differ from an email service provider? It’s not possible to do marketing automation with email service providers (ESP). ESPs send emails and offer modest analytics. In contrast, a marketing automation platform can track exactly where contacts have traveled through a website. A marketing automation platform provides an end-to-end picture of the customer journey, from first interaction to conversion and beyond. Read more here: https://inspiredmarketing.co.za/frequently-asked-questions/?utm=2022FB #FAQfriday #marketingautomation #tracking #customerjourney

How would you rate the synergy between your marketing and sales teams? Let us know in the comments. ✔️Very good - the two teams are very much in sync with each other. ➕Fair, but things sometimes fall between the cracks. ❌Not great - the two teams struggle to align with each other. Marketing automation offers a range of capabilities that help improve communication between sales and marketing teams - so you can get the most out of your efforts, in one easy place. Read more here: https://inspiredmarketing.co.za/frequently-asked-questions/?utm=2022FB #poll #marketingautomation #haveyoursay #sales #marketing #synergy

If you use different software tools for managing email, social media and event sign-ups, you run the risk of valuable leads falling through the cracks. However, a consolidated CRM platform enables efficient communication at all levels and allows you to track responses to emails and other communication. Click here for a real-life case study: https://inspiredmarketing.co.za/about-the-hanns-seidel-foundation/?utm=2022FB #crm #consolidation #tracking #communication #software #leads #NPOs

Even established and respected industry players have the scope to further build on their authority and increase their online audiences. Click here to see how this agency upped the ante with the help of marketing automation: https://inspiredmarketing.co.za/about-affiliateinsider/?utm=2022FB #marketingautomation #authority #onlineaudiences #affiliatemarketing