Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Change can be scary, but we help brands make the most of it.  In today's digital world, brands must be human-centric to thrive.

As a fully integrated creative and digital media agency, we help clients take advantage of shifts in culture and technology to gain a competitive edge. 

We're more than just techies; we're expert strategists and digital storytellers. We build a compelling brand narrative across a competitive digital landscape.

We help global brands expand across Asia and beyond - including Greater China, Japan and Australasia.

We can support with the following:
- Marketing Strategy & Implementation
- Brand Strategy and Development
- Creative Strategy and production
- Content Marketing Strategy and production (including video)
- Organic Social Media Management
- Paid Search, SEO, Paid Social, Programmatic and Display / PPC (
- Paid Social (Ie Facebook, LinkedIn, TikTok, LINE, Weibo and WeChat Ads)
- Asia Market Entry + Localisation (inc China, Japan and Australasia)
- Huma

Kindred 「キンドリッド」

The journey to Hiroshima was worth it! Such a beautiful city. Excited to be here visiting our client @ana_crowne_plaza_hiroshima for the first time since the pandemic.

The Kindred team have been a flurry today discussing the new @instagram feature offering the option for content creators to charge fans to subscribe for ‘exclusive content’ for a fee.  With millions of followers and a constant stream of content, they have built huge audiences that are engaged and eager for more. Some are offering access to daily routines, beauty tips, live broadcasts and more. Whilst some fans are excited for this new level of access, others have likened it to Only Fans and condemned the influencers for charging fans for 'advertising'. Regardless of the backlash, it's clear that this new business model is likely here to stay. For better or worse, Instagram influencers now have a way to make even more money from their devoted fans. We would love to hear your thoughts! Let us know in today’s IG story.

As marketers, we’re always on the lookout for thought leadership and innovative new opportunities. So when you hear that Burberry is partnering with Minecraft to create an immersive virtual world experience, you jump at the chance to check it out.

The game takes place in a fantastical rendering of London, with pixelated Burberry motifs throughout. You can explore the city streets, visit iconic landmarks, and even shop for the latest collection.

This is by far the most in-depth gaming partnership that Burberry has ever done, but it's not their first foray into the gaming sphere. Earlier this year they partnered with Mythical Games' NFT-based game Blankos Block party, and added more characters to their branded virtual world.

Gucci Town in Roblox, Dior's designs for Gran Turismo 7, and Louis Vuitton's League of Legends collaboration are just a few examples of luxury brand gaming partnerships. But Burberry's Minecraft experience is definitely one of the most exciting ones yet!

Instagram

Kindred Agency Limited on Instagram

The Kindred team have been a flurry today discussing the new @instagram feature offering the option for content creators to charge fans to subscribe for ‘exclusive content’ for a fee.  With millions of followers and a constant stream of content, they have built huge audiences that are engaged and eager for more. Some are offering access to daily routines, beauty tips, live broadcasts and more. Whilst some fans are excited for this new level of access, others have likened it to Only Fans and condemned the influencers for charging fans for 'advertising'. Regardless of the backlash, it's clear that this new business model is likely here to stay. For better or worse, Instagram influencers now have a way to make even more money from their devoted fans. What do you think of this new feature? Yay or Nay?

Kindred

Hands up who struggles to wade through content to find stuff that’s relevant!
Nowadays, the more challenging part is not finding content on a topic, but finding credible content. 
As there is an ocean of free content online, subscriptions could be a viable option to send well-researched news to subscribers without compromising their messaging with advertising. 

Konrad Feldman, co-founder and CEO at Quantcast, said that “the internet’s original sin was allowing everyone to believe the internet, and all its diverse, vibrant content... had no cost.”
If you walked into a newsagent, you wouldn't pick up a paper and leave without paying. You can’t get something for nothing. So why are people so against online subscriptions for news? 

Internet users often choose free news sources because they are more convenient and cheaper. No time limit, no word limit, no gated access. But someone had to pay someone to write that article, and it costs money to put it online. Someone has to provide that financial support.

Congrats to the Pro-Invest team on the opening of Holiday Inn Express Melbourne Little Collins! A great hotel, with fab views and environmental credentials in one of Melbourne’s most iconic laneways. 

Congrats to @kindred.society  past and present team members @christinebridge and @margtia for your efforts working on the opening! 👏

When you're working on the opening of a stunning new @hotelindigo property in Japan, every day is inspiring! 

Happy opening to the team at @hotelindigokaruizawa Japan's second Hotel Indigo takes inspiration from the town's refined aesthetics and abundance of nature, reflecting the neighborhood's spirit through it's design, spa, restaurant and amenities. Featuring the region's first globally branded boutique hotel, KAGARIBI, an all-day dining restaurant using local ingredients, and spa by HARNN. The hotel is close to Karuizawa station and surrounded by natural beauty, making it the perfect place to get away from it all.

The @kindred.society team are grateful to have the opportunity to work with a talented hotel team.

Congratulations to the hotel team on your opening day 

Add it to your bucket list! You won't regret it.

Facebook

Kindred Agency Limited on Facebook

I won’t lie. I wish I was there today celebrating the lunar New Year just like the rest of the Hong Kong based team members. 

Instead I’m here in Melbourne enjoying the festivities from afar. 

The last 2 years have been tough for so many of our clients but we are hoping the year of the Tiger brings you all good health, lots of happy times and prosperity too. 

Wishing you all a safe and Happy Lunar new year. 

Kung Hei Fat Choi!
恭喜發財

#yearofthetiger #kungheifatchoi #happylunarnewyear2022

Kindred Agency Limited

Today our Founder Fiona Cubitt co-facilitated a Customer Journey Mapping Learnshop (hybrid learning and workshop session) with one of Australia's leading supermarkets Coles Group together with Arktic Fox Director/Founder Teresa Sperti (GAICD).  

Thanks to the Coles Group team for their input today. It was a really fun session.

Anyone have a tween child that was blown away by @gucci’s virtual garden party within @roblox last May?

I do. Admittedly I was pretty impressed when they showed me too.

The Gucci team pulled out all the bells and whistles and pushed the boundaries of what could be done in Roblox as part of the collab. They created a space that defies physics and hooks pre-teen children into loving the Gucci brand before they’ve even reached puberty.

It may seem like a crazy idea to those of us over 30, but it was actually a pretty clever strategy for both Roblox and Gucci to start building brand affinity and a relationship with the next generation. An opportunity for new young Gucci fans to express themselves and immerse themselves in the brand. Of course, other brands have also collaborated with roblox including @ralphlauren and @twentyonepilots and @intheheightsmovie

These types of partnerships highlight the importance of creativity, strategic partnerships and brand building.

Whilst building a luxury brand within one of the metaverse’ most popular games might currently be out of reach for many brands, they can still engage audiences with partnerships and the next best thing - video. #brand #strategy #metaverse

We can't wait for you to meet, Brooke Croft!

She's Kindred Agency Limited's new Digital and Social Media Strategist based in Sydney. Of course, she is an experienced marketer who's worked across a range of industries including government, not-for-profit, public relations, consumer goods and real estate. 

In her down time, she loves nothing more than spending time with her family and friends, getting outside in nature and *brunching* as much as possible.

What do we look for when hiring new people?
[in addition to grit and experience of course]

Curiosity and empathy.  And a balanced approach to long term planning and short term 'doing'. Afterall, being a good marketer is really about all of those things whilst learning and adapting.

But we also know... Great implementation is where the *magic* happens.  In addition to Brooke's communications and strategic planning skills, she knows how to achieve results in digital & social media, content creation, and community engagement.

And she's now working on a couple of interesting and challenging new client projects with Glanbia, Property Ducks IHG Hotels & Resorts and more.

So what makes us most excited about Brooke joining us?

She is calm and measured, yet her passion is obvious from the moment you meet her. She has easily slotted into the team and it feels like she's been around a lot longer. 

It may sound cheesy, but when looking around at our fellow Kindred Agency Limited team members, sometimes we have to pinch myself. Not sure how we have managed to score so many good people, but I guess fabulous marketers attract fabulous marketers?

LinkedIn

Kindred Agency Limited on LinkedIn