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Finland

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France

Gabon

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Ghana

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Magnetude is a B2B marketing firm that pioneered the fractional marketing approach for small to medium tech-related businesses. The firm offers a wide range of strategic and execution-focused marketing services to seamlessly dovetail into client growth goals. The company specializes in growth strategy consulting and fractional marketing department services including marketing strategy, messaging, branding, websites, content development, digital marketing, demand generation, sales and channel enablement, and brand visibility.

Magnetude services clients across the globe and brings specialized expertise in areas including cybersecurity, big data/AI, SaaS products, B2B professional services, and emerging and established technology related products and services.

#SalesEnablement is an important marketing function that sets the foundation for overall growth, especially in #cybersecurity. We’ve compiled a set of 6 key tactics to consider as part of your #cybersecuritymarketing and sales and efforts. Read them here: https://t.co/dcd1mimE90

Magnetude Consulting

Getting comfortable with failure, team recognition, honoring quiet time, and more - we enjoyed this article on the top #management tips of 2022 from the Harvard Business Review. Have you tried any of these at your organization? https://t.co/FB3UYQNqGx 

#leadership #entrepreneur

Your website is the online front door to your business and your #1 #leadgen destination—in a digital world, it is the most important asset you have. If you're thinking about implementing a new #website or giving yours a facelift, our checklist will help: https://t.co/noEDBnBQDd

Analyst relations (AR) is crucial to building a #B2Bmarketing strategy, and it's often overlooked! In order to communicate effectively with analyst firms, you may need to revamp your #AR program. Check out our list of 20 questions to guide your strategy. https://t.co/mZzoKzP5IQ

Think you don't need a #marketingstrategy? Think again. Our CEO Natalie Nathanson busts one of the most common marketing myths we see &amp; covers the critical benefit of sales and #marketing alignment. Thanks to @HCMarketingShow for having us on the podcast! https://t.co/Yi5jRQY7Se

Twitter

Magnetude Consulting on Twitter

Consumers often want more information before making a final purchase decision, and that means every stage of the funnel must function correctly and effectively to tempt prospects further into it and closer to conversion. Setting up such a system is not a one-and-done process; as customer needs change, so too must the storyline and calls to action a brand weaves around its offerings.

Here, members of Forbes Agency Council including our own Natalie Nathanson share 15 important things they would advise their clients to consider when revamping a marketing funnel:

https://hubs.li/Q01nrTP-0

#b2bmarketing #b2btech #marketingstrategy #fractionalmarketing #cybersecuritymarketing #leadgen #demandgen #forbes 

Cybersecurity is a constantly-changing market, and with new threats and regulations emerging all the time, any B2B company needs to constantly evaluate which technologies, strategies, and tactics are necessary to make smart business decisions (and marketing decisions too!). We asked leading cyber experts to share their top priorities for themselves and their customers. Click here to read their insights:

https://hubs.li/Q01nlfsC0

#b2bmarketing #b2btech #marketingstrategy #cybersecurity #fractionalmarketing #cybersecuritymarketing #leadgen #demandgen #cyberessentials 

Marketing for tech firms is getting harder. Many of today’s buyers prefer a journey devoid of salesperson contact until the last minute– and yet want to feel connected to your company. Purchasing decisions are highly complex, made by committee or a web of internal stakeholders. And your message must somehow break-through in the split second you have their attention. While marketing may be challenging, you don’t have to go it alone.
Yes, you can find a marketing firm that specializes in B2B technology products and services. The right one will readily grasp the complexity of your products, audience and industry — and drive the right strategies coupled with measurable results.

Our latest guide can help you choose this marketing partner, answering questions like:

Is it better to outsource marketing or build expertise in-house?
Do I want or need a full-service firm?
How do I know they have the right expertise?
What’s my potential return on investment?

Download our free eBook today:

https://hubs.li/Q01n02Mg0

#b2bmarketing #b2btech #marketingstrategy #fractionalmarketing #cybersecuritymarketing #leadgen #demandgeneration #hiring #hiringtrends 

Are you noticing a decline in your social media engagement? In this recent Forbes Agency Council post, our CEO Natalie Nathanson points out that commenting is key: "the collective power of the employees’ networks needs to be tapped to maximize social channel involvement."

Read on to learn more about optimizing your social:

https://lnkd.in/eTVpmMy3

#b2bmarketing #b2btech #marketingstrategy #fractionalmarketing #cybersecuritymarketing #leadgen #demandgen #forbes #forbescouncil 

As you probably know, when used correctly, social media can be a quick and effective channel for visibility. If you aren't driving leads from your social channels, download The Mag Team's social selling checklist that details some very basic steps to start building your presence on LinkedIn:

https://hubs.li/Q01mF16y0

#b2bmarketing #outsourcedmarketing #marketingstrategy #fractionalmarketing #cybersecuritymarketing #leadgen #demandgen #techmarketing

LinkedIn

Magnetude Consulting on LinkedIn

The Solutions Partner Program is for agencies and service providers looking to expand their offerings and build expertise in HubSpot. Whether your expertise is marketing, sales, customer service, web design, CRM, or IT services—if you want to accelerate your growth, we want to help.

Hubspot Solutions Partner

Magnetude Consulting

Magnetude Consulting

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