Market 8 on Blog

Market 8 on Blog

Jul 7, 2020

From Zoom’s overnight acceleration to clawing back market share from bigger competitors – the companies that make the biggest impact are those that are unafraid to throw down the gauntlet, and enter the market as a ‘challenger’ brand.

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Sep 20, 2018

How to use psychology to grow your SaaS business & reduce churn: Every month, more businesses commit to the recurring revenue model used by SaaS marketing companies. According to Zuora’s Subscription Economy Index (SEI), subscription business revenue is growing 8x faster than the average S&P 500 company. The SaaS sector though is relatively young and ferociously competitive, which means companies have to use every tool at their disposal to survive in such a difficult business environment.

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Oct 20, 2017

7 More Inbound17 Session Takeaways Just over two weeks after Inbound and at Market 8 we are still unpacking our minds from all the compelling keynotes and insightful sessions that we were able to attend. I know our team learned a lot and hopefully if you had the chance to join Inbound17 you did too.  However, we know that speakers can only fit so much knowledge into a 45-minute talk, so we asked some of our favorite speakers for one additional takeaway that just didn’t make the final cut for their session.

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Jul 12, 2017

Growth-Driven Design is a web design methodology that’s rapidly gaining traction in the industry. Agencies and companies using this methodology to redesign their websites are experiencing faster time-to-value, and higher increases in visitors, leads, and customers, than companies redesigning their sites following a traditional one-and-done approach. GDD is not a silver bullet, and it doesn’t work in isolation, nevertheless, you can be sure that if you think your company can measurably benefit from a website redesign, then your company is a good candidate for Growth-Driven Design. This article explores some of the factors that can help you determine if Growth-Driven Design is a good fit for your organization.

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Dec 8, 2016

Marketers are spending more on ads than ever before.  Ad spend is expected to continue to grow at an annual rate of 12.1% by 2019, naturally driving advertising costs upwards. This article series explains the importance of focusing on improving the ROI of your SEM, and explores critical things you need to focus on optimizing from your ads, all the way to your landing page conversions.

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Oct 11, 2016

During any website redesign—especially one founded on the Growth-Driven Design approach that’s characterized by rapid, monthly or bi-monthly sprint cycles of user experience improvements based on buyer data—it can be hard to figure out what to prioritize. With so many site elements and factors to take into consideration, it can be a daunting task. The Website Hierarchy of Needs provides a framework to prioritize website improvements and build a roadmap for long term success in leveraging your site as an effective growth tool for your business.

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Feb 23, 2016

Although the user experience is integral to web design, there’s still a misunderstanding among business users and marketers to this day about what it really means. In short, great user experience design is not about simply creating a beautiful website and leaving it at that. In our own Market 8 process, the actual design part of site creation is only step number seven.

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Dec 1, 2015

You’ve probably been hearing more about conversion optimization lately, as well as this approach called growth design, or growth driven design. It’s no coincidence. Countless marketers both at agencies and companies have been somewhat frustrated with web design projects: lengthy, costly and not focused on results. Growth Driven Design changes the traditional waterfall-like web-design approach that most people use into an agile process that allows businesses to have higher-converting websites because they are constantly updated to fit buyer behavior.

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May 15, 2015

The call to action button is the actual star of your B2B website when you really think about it. It is the culmination of your site’s carefully laid-out information architecture and clearly mapped-out goal: to get site visitors and leads to convert.

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Nov 21, 2014

Before we get into how to make a really high-converting landing page, we want to start this blog post off by clarifying an old misconception that far too many people have about what a landing page is and is not.

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