MH Digital Group on Blog

MH Digital Group on Blog

May 28, 2020

Creating email links that send SMS messages

Referrals are an incredible boost to growth - but for many B2C brands, how many subscribers really have their friends' email addresses readily available? Not many. One thing we do have though is our friends’ phone numbers. But how do you share something from an email with a friend via text? A screenshot? Trying to copy a link and write up a text saying ‘hey this is something you should check out’? These methods are full of friction.

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Feb 7, 2020

Emails We Open: J Skis Promo

J Skis takes advantage of a combination of the intimate branding and feel they’ve developed through a plain text email and combines a segment of their audience with their extra inventory to create a compelling offer to those subscribers.

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Jan 1, 2020

How to Insert Surveys into Emails

When it comes to actual survey implementation within an email, there are a few things to consider, the first being the format and function of your survey itself. Surveys take various forms ranging from long winded questions with multiple choices, long responses, to a simple thumbs up or thumbs down.

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Dec 25, 2019

Emails We Open: The Monthly Stoke

This is the first installment in “Emails We Open” - a blog and content series in which the team at MH Digital shares and analyzes real emails that we receive in our own personal inboxes that stick out to us.

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Dec 10, 2019

Setting Up Your Transactional and Marketing Email Architecture

Is it a bad idea to use two services for delivering an email from your app, like SendGrid for transactions and Mailchimp for marketing emails?

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Sep 5, 2019

What Firefox’s Tracker Blocking Means for Your Marketing Automation Platform

In a recent blog post, Mozilla Firefox unveiled that the latest out of the box version of Firefox will have third party cookie trackers now blocked by default. If you are an avid user of marketing automation, this is a pretty big deal.

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Aug 30, 2019

Death by Metrics

Data is important. But any statistician or good businessman/woman will tell you that contextualizing data is even more important. Marketing is not an exact science, and there are biases and variables (also known as our prospects and leads 🙂) that influence data. If we operate without understanding where these variables and biases are hiding, we can be led astray, chasing metrics that may lead to nowhere or, worse, to long term issues.

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Aug 15, 2019

Understanding Differences in Email Marketing Metrics Across Platforms

While click through rate may be the most obvious example in highlighting the distinction between the ways different platforms calculate their reporting metrics, its not the only one - and it's critical to know how to accurately calculate and interpret your metrics before taking action on them.

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