Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

At MH Digital Group, our conversations start first with business problems, not platforms. MH Digital Group was created to help businesses and startups scale their digital marketing efforts without getting stuck in SaaS hell. 

We bridge the gap between present challenges and future goals. With our expertise in the digital marketing landscape, we enable brands to do what they do best, build their brand, engage with their customers, and strategically deliver their story and services at scale.

Was this just a poor email campaign sent near a holiday in a notoriously slow season for marketing? Or a sign of a bigger issue in email deliverability?

Here's how to tell.

MH Digital Consulting Group

Early signs of deliverability issues in Klaviyo

This blog post isn't a sales pitch about Klaviyo's form styling, but rather a point about an often overlooked, but helpful benefit for identifying subscriber interests early on in their lifecycle with you — web tracking.

An overlooked advantage of using Klaviyo forms

We all want to create 'set and forget' Klaviyo flows that we never have to look at and update, but we also need to make sure they continue to work. And as we create more and more flows along a user journey, it can be time consuming to constantly check in on every single flow to do proper QA. With Klaviyo Flow Notification Steps, we can get some help in making sure our flows are working properly.

Fix Broken Klaviyo Flows Using Notification Steps

In many cases, abandoned cart flows are set up early on, and then neglected in a sort of 'set and forget' philosophy. While they will likely continue to convert, there are simple optimizations you can do to these journeys (besides just sending more emails). Let's jump into 3 different strategies we've used with our clients to improve their abandoned cart conversions through emails in Klaviyo.

3 Quick Ways to Optimize Your Abandoned Cart Email Flows

When used in tandem with engagement metrics like open rate and click rate, revenue per recipient is a solid KPI to strike the right balance between a healthy email database and one that drives strong revenue. It's the link between the two ends of that spectrum that every email marketer needs to pay attention to in order to be successful in the long term with email, and can help you dig out of deliverability holes and cut down runaway email volume.

What’s a good revenue per recipient on the Klaviyo Performance Dashboard?

If you're looking to improve your overall email marketing program, you might be asking yourself what is right amount of revenue is to generate from campaigns vs flows?

How much revenue should be driven from campaigns vs. flows in Klaviyo?

Each of these metrics is helpful in evaluating how successful your email and SMS program is in Klaviyo, but to understand how to improve it, we need to understand what all of these metrics actually mean in context. 

In this blog post, we'll share key information on the basics of the dashboard, but we'll also share a few things to think about for your specific Klaviyo account as they pertain to each metric.

The Klaviyo Performance Dashboard Guide

Just tossing every subscriber on your Shopify site into the same list is convenient - but it can lead to confusion in the messages you're sending to subscribers and how you manage them in Klaviyo.

Commonly overlooked details in Klaviyo & Shopify list integrations

Blog

MH Digital Group Blog

MH Digital Group

This month's edition of "Emails We Open" centers around an email a member of our team received from J skis - and it highlighted a perfect combination of staying true to the intimacy of the brand, segmenting a particular group of subscribers, and addressing an inventory challenge that every business faces for one of the most compelling emails we've received.

https://lnkd.in/eKHNZ2U

Email can be a great channel to drive survey responses - the trick is figuring out how to set them up within an email.

In our latest blog post at MH Digital Group, we cover the different types of surveys that you can embed in your emails, how to implement them, and where the technical limitations are.

https://lnkd.in/e9bZcKM

We've rolled out a new Blog content series called "Emails We Open" - a blog and content series in which the team at MH Digital shares and analyzes real emails that we receive in our own personal inboxes that stick out to us. 

The first email in our series is The Monthly Stoke - a newsletter from the @Alterra Mountain Company's IKON Pass.

Check it out: https://lnkd.in/eiX9DDm

LinkedIn

MH Digital Group on LinkedIn