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New Perspective is a dynamic performance-based growth marketing agency in the Northeast with over two decades of experience. We embrace the game-changers — innovative, new, green. 

Our B2B clients include clean, sustainable and next-gen manufacturing and tech companies throughout the U.S. and Europe — from large-scale global carbon capture to indoor agriculture startup. But our passion is helping any ambitious firm rise above the fray, whatever the market.  We’re here to make a difference and help achieve positive change.

Our digital transformation expertise includes:
- Demand generation
- Target customer alignment
- Gorgeous, sales-ready websites
- Hubspot marketing and CRM
- Brand building
- Inbound marketing
- Content strategy, creation and marketing
- Internet marketing strategies
- Stronger pipeline performance
- Top-line growth
 
Jump into www.npws.com to learn more. Or reach out. We’d love to talk about what we can do for you.

What do you think?

#sustainability #b2bmarketing

New Perspective Marketing

Read our blog to find answers to these questions:

- What is carbon footprint and what is carbon offsetting?
- How can you be sure you chose the best carbon offsetting partner?
- Is it an effective tool for reducing the business's impact on the planet?

We compiled this list of B2B cannabusiness terms to help you stay on top of the latest terminology.

Consider it a handy resource to brush up on your cannabis-related terms whenever the need arises 🌱

9 Best Practices for Email Outreach in 2023: Email Marketing Guide
https://bit.ly/3H81STd

Have you seen our Sustainability podcast The #GNPLaunchpad?

Our podcast/webcast series is focused on conversations with individuals and companies on their path to sustainable business goals and their contribution to net zero.

Check it out & tell us your thoughts 🌱

Facebook

New Perspective Marketing on Facebook

Green isn’t just a state of mind. It’s one thing to say biodegradable or energy consumption or reduced emissions, and it’s another thing to connect it to the operations and mission of your company. 

Once you’ve made a commitment in principle to sustainability, you need to make sure your employees are in. 

You need their buy-in. You need their input. It takes the whole company to become sustainable — which means education, training, engagement, and participation.

➡️➡️➡️ Read our blog on 7 Actions to Make Your Business More Sustainable: npws.net/blog/become-sustainable-business

Email marketing can be extremely effective, with emails that matter to their target audience 📧

There are proven strategies to improve open and engagement rates. Before you send out your latest email campaign, review these best practices, compare them to your process, and look for ways to improve — and boost success!

#newperspectivemarketing #b2bmarketing

While we know that certain kinds of recycling are less than ideal, far worse is not having any recycling program at all.

The benefits of an organizational recycling program are:
✅reducing waste going into landfills
✅saving money on trash disposal
✅reducing paper use
✅supporting businesses that create supplies from recycled materials
✅increasing green and circular economies

Check out our blog at npws.net for more tips on how to make your business more #sustainable

#newperspectivemarketing #sustainability

As the canna-business universe continues to expand, so do the terms we use to describe its processes and products. We compiled this list of B2B terms to help you stay on top of the latest terminology.

Consider it a handy resource to brush up on your cannabis-related terms whenever the need arises — like right before you’re going into that phone call with a new cannabis tech firm or angel investor. (And angel investor, we hope you’re reading this too.)

Read the full list here: 

#newperspectivemarketing #b2b #socialmediamarketing

Whether you’re new to the industry or a seasoned marketing professional, it can be hard to keep up with the latest marketing lingo.

To help you keep track, we created a visual glossary — it's intended as an easy reference, a quick refresh, and a helpful tool for navigating this ever-expanding vocabulary. Bookmark the page to keep it handy.

Check out the full glossary with 30 marketing terms:

Instagram

New Perspective Marketing on Instagram

Here are some simple, practical actions to take that will help the business when it comes to sustainable practices 👌

To help you keep track of the latest marketing lingo, we created a visual glossary — it's intended as an easy reference, a quick refresh, and a helpful tool for navigating this ever-expanding vocabulary.

Bookmark the page to keep it handy 👌

#InboundMarketing

Last year, our team came together to create an easy-to-use,
B2B-focused theme for the #HubSpotCMS that we continue to use for ourselves as well as our clients. Now we've expanded it to provide even more options for customization!

Proudly introducing B2B Engine Pro, designed to make building your website and showcasing your brand even easier, and give it even more impact.

Watch the video in the link below for a look at B2B Engine Pro.

9201a02c-9a16-406b-a667-605d88c764ac

Follow Us on Instagram for more #b2bmarketing tips
https://www.instagram.com/newperspectivemarketing

As the canna-business universe continues to expand, so do the terms we use to describe its processes and products.

We compiled this list of B2B terms to help you stay on top of the latest terminology 👌

GoogleBusiness

New Perspective Marketing on Google Business

Are ad agencies, PR firms and lobbyists destroying the climate?

Co-founder and chief solutionist of global agency Futerra, Solitaire Townsend, argues that the creative industries can't be neutral in the face of the climate crisis:

#creativeindustries #climatechange #tedtalk #SolitaireTownsend

NASA's GEDI mission provided us with the first near-global estimate of aboveground forest biomass and the carbon it stores!

The data enables research into how Earth's forests are changing, what role they play in mitigating climate change, and the regional and global impacts of planting and cutting down trees:

Most people think marketing is easy, but that's what makes it so hard!

Did you know that only 50% of companies survive more than five years in business? That's why we've summed up the most common B2B marketing challenges and how to overcome them:

#DigitalMarketing #DigitalMarketingStrategy #MarketingChallenges

As we learn more about the environmental impact of the web, we have more responsibility to use this resource frugally.

So, we have searched for techniques to reduce the weight of images from simple actions like image optimization to more advanced enhancements like lazy loading:

#imageoptimization #greenweb #lazyloading

We've helped many clients choose what CMS platform to use to build their websites.

Today, we're going to break down and compare the two we like the best: the HubSpot CMS and WordPress:

#CMS #webdesign #webdevelopment #HubSpotPartner

LinkedIn

New Perspective Marketing on LinkedIn

The latest advances in green technology are helping pave the path to 100% decarbonization. Explore these technologies (and their impact) in this resource from @greentechmedia https://t.co/l4PcHisE2t #cleanenergy #decarbonization

In a virtual world, it's important to form a human connection with attendees during a #webinar and facilitate a conversation between a webinar attendee and your business! https://t.co/ouhZUi0fP2

Looking for #webinartips to interact with your webinar attendees? Read the top 9 ways your business can host an engaging #webinar: https://t.co/edrzis2Bse

Technology allows us to keep our work at our fingertips at all times—but that doesn't mean you should always be plugged in. See why overworking can be bad for your health. How are you maintaining your work-life balance? https://t.co/PpQ9EASLOe by @lkolow #worklifebalance

What's the latest in offshore wind technology? In the newest episode of The Offshore Wind Podcast from @GWECGlobalWind, hear Torben Larsen of @MHIVestas discuss these new innovations. https://t.co/VuijDoRj6W #cleanenergy #podcastfriday

Twitter

New Perspective Marketing on Twitter

YouTube

New Perspective Marketing on YouTube

Blog

New Perspective Marketing Blog

The Solutions Partner Program is for agencies and service providers looking to expand their offerings and build expertise in HubSpot. Whether your expertise is marketing, sales, customer service, web design, CRM, or IT services—if you want to accelerate your growth, we want to help.