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New Perspective MarketingGreen isn’t just a state of mind. It’s one thing to say biodegradable or energy consumption or reduced emissions, and it’s another thing to connect it to the operations and mission of your company.  Once you’ve made a commitment in principle to sustainability, you need to make sure your employees are in.  You need their buy-in. You need their input. It takes the whole company to become sustainable — which means education, training, engagement, and participation. ➡️➡️➡️ Read our blog on 7 Actions to Make Your Business More Sustainable: npws.net/blog/become-sustainable-business

January 20, 2023

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New Perspective MarketingWhile we know that certain kinds of recycling are less than ideal, far worse is not having any recycling program at all. The benefits of an organizational recycling program are: ✅reducing waste going into landfills ✅saving money on trash disposal ✅reducing paper use ✅supporting businesses that create supplies from recycled materials ✅increasing green and circular economies Check out our blog at npws.net for more tips on how to make your business more #sustainable #newperspectivemarketing #sustainability

January 16, 2023

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New Perspective MarketingWhether you’re new to the industry or a seasoned marketing professional, it can be hard to keep up with the latest marketing lingo. To help you keep track, we created a visual glossary — it's intended as an easy reference, a quick refresh, and a helpful tool for navigating this ever-expanding vocabulary. Bookmark the page to keep it handy. Check out the full glossary with 30 marketing terms:

January 4, 2023

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New Perspective MarketingEmail marketing can be extremely effective, with emails that matter to their target audience 📧 There are proven strategies to improve open and engagement rates. Before you send out your latest email campaign, review these best practices, compare them to your process, and look for ways to improve — and boost success! #newperspectivemarketing #b2bmarketing

January 18, 2023

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New Perspective MarketingAs the canna-business universe continues to expand, so do the terms we use to describe its processes and products. We compiled this list of B2B terms to help you stay on top of the latest terminology. Consider it a handy resource to brush up on your cannabis-related terms whenever the need arises — like right before you’re going into that phone call with a new cannabis tech firm or angel investor. (And angel investor, we hope you’re reading this too.) Read the full list here: #newperspectivemarketing #b2b #socialmediamarketing

January 10, 2023