Google announced its second update from 2020 amidst COVID-19. It announced the update as the May 2020 Core Update Form. The rollout will continue for two weeks from the release date.

SEO is very important for digital marketers, website owners and brands of all sizes because in a nutshell, your site allows search results to appear when someone types or speaks a question that you have answered or solved.

Voice Search improves the user experience. By the end of 2020, half of all online searches will be done through voice search.

Cookies have altered the nature of surfing the web from being a relatively anonymous activity, like visiting a store where the shopkeeper has amnesia, to the kind where the shopkeeper is smart enough to provide suggestions based on your preference.

When the CTA section is not distinguishable, the user will not be properly guided to call the action. In order to make this section prominent, we can not pick very contrasting colors at the same time. So, what to do? Subtle change in color is the answer. As shown in the pin, the design that's shown in the right is a gives a better experience than the left one. Because the CTA section stands out with a grey background. This plate at the bottom is not very contrasting at the same time.