Orange Marketing
0 reviews
Orange Marketing
0 reviews
Read more
SOCIAL MEDIA MARKETING
Save to favorites
Jan 17, 2023
🍾Common HubSpot Pop-up Mistakes and 6 Things to do Instead
Pop-ups aren't popular. 73% of internet users don't like them, making them the least favorable advertising technique in existence. Why don't people like them? Because when you're in the middle of browsing a website and suddenly an intrusive ad appears, forcing you to look at it and deal with it, it interrupts your browsing experience. However, we have noticed, time after time, visitors will come to a client's website due to paid advertising but convert on the pop-ups. We know pop-ups work and we insist all our clients implement pop-ups regardless of their personal feelings about them (e.g. all our tech CEOs dislike them intensely).
Read moreJan 10, 2023
Oops, We Did It Again! Our 2022 Best HubSpot And Marketing Secrets
We were gratefully slammed for most of 2022 - how about you?! While our clients kept us super busy, we still found time to release terrific marketing resources, share our favorite HubSpot tips, welcome several new awards, and announce a new fractional HubSpot Admin service (🔥). Check out our recap with links for some fantastic checklists and step-by-steps to get you moving through 2023!
Read moreDec 19, 2022
Amberdata Unifies Sales, Marketing & Website Tech Stack on HubSpot Driving Explosive Growth
Case Study Learn how Amberdata, a blockchain and crypto asset data company, consolidated its startup sales and marketing stack into one integrated HubSpot solution, driving explosive growth in 2022 and beyond. When we met Amberdata, a blockchain and crypto asset data company, in September 2021, they had just closed a $15M Series A. As a SaaS startup, they were excited to have funding to properly market their unique solution, which delivers comprehensive digital asset data and insights into blockchain networks, crypto markets, and decentralized finance. Challenge Amberdata needed to generate leads, accelerate deal closure, and increase traction with institutional investors, all while closing its $30M Series B in May 2022. How do you go from startup sales, limited marketing, and a disjointed tech stack to a viable sales & marketing team firing on all cylinders in less than a year?
Read moreDec 13, 2022
We are in marketing. We don't close deals. Sorry, not sorry.
We could go on about reasons we’ve heard why leads don't turn into deals. And reasons why deals don't close-won. "I consistently email the leads, but many do not respond.""We need more qualified leads. I call the leads, but they’re not qualified. ""We are getting a lot of leads, but the majority can't afford our solution.""I emailed pricing, but they went dark." Add your own here. The bottom line is if sales and marketing are not working together, deals will not close. In a B2B SaaS model, marketing should never be responsible for closed/won deal metrics. And as we see the economic outlook change, it's doubtful we will see one-call deals closing. Without a solid marketing strategy combined with a sales process that reps follow, deals will fall out of the pipeline and not close.
Read moreDec 6, 2022
📧 7 Email Tricks - How To Get Your Prospects To Take Action!
As marketers, we can all acknowledge that email has increasingly become less effective, which is oh-so frustrating! Recently, notorious email expert and consultant Jay Schwedelson's online Guru Conference knocked our socks off with excellent tips and tricks to try in the world of email marketing. Nancy Harhut, Chief Creative Officer EBT Marketing, ran the session, "7 Human Behavior Hacks that Give You an Unfair Advantage." She began by explaining how humans rely on shortcuts to make innumerable daily decisions and that marketers can tap into psychology to motivate engagement with emails. She then delved into decision science and provided 7 tactics that take advantage of how people unknowingly make decisions when given the right prompt. We have summarized them here because they are so invaluable.
Read moreNov 28, 2022
✍️ What if insightful, reliable writers were easy to find?
Getting purposeful content out consistently that performs is the plight of anyone in the marketing game. So much can go wrong in finding the right person, sticking to the budget, and successfully getting the work delivered, edited, and on time. If you've been down this road and have unsuccessfully tried content platforms, we encourage you to check out nDash. We aren't being paid for this post, we just wanna give back to a company that has helped us survive and thrive. We know this is a challenge for others in the B2B marketing space and we want to let you know how we get the job done. Our team has been using the nDash service for 3+ years across various client industries, hiring over 40 writers and pumping out 200+ blog posts and 20+ ebooks and topic pages with tremendous results.
Read moreNov 14, 2022
Take the Stress out of Social Media with HubSpot
As the CEO of a SaaS startup, life can feel like it’s going 1000 mph at all times. On top of everything, ensuring you're getting your company name out there and building your brand can be overwhelming. Even if you already have a marketing team (or person) in place, it can still be difficult to maintain a strong presence on social media. I mean, who even has the time to not only create social media posts but post them at the right time every day? Fear not! With HubSpot, you can schedule social media posts in advance across multiple social platforms, monitor the success of your posts, and compare current stats to recent months to ensure you are staying in touch with your audience and not losing ground.
Read moreNov 7, 2022
🖼️ Size Matters: 3 Ways To Optimize Images For Better Content Marketing
What is the right size for an image on a website, a blog post, in email or on social media? And how should images be optimized? Our team begged for this post! Images are critical in capturing the readers’ attention and play an essential role in all marketing vehicles. It only takes a few minutes to ensure they add to your story and help your SEO. The 3 most important considerations are image size, image compression, and image alt text.
Read moreOct 31, 2022
Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them
If you're a B2B SaaS company, there's a good chance you're leveraging Capterra as a way to promote your business and acquire leads. You may even be using Captera's PPC advertising service. But do you have enough reviews for your Capterra listing to work for you? Potential customers use Capterra to evaluate software products and compare them against other options. While compelling copy, high-quality screenshots, and descriptive videos can get your listing noticed, customer reviews ultimately determine if that visitor converts into a lead.
Read moreOct 26, 2022
🚀 Orange Marketing's Best Performing Email of All Time
🤓 Geek Alert This blog post is for marketers who get into the nuts and bolts of email in an almost FRIGHTENING 👾 way. Orange Marketing sent its best-performing B2B email newsletter last week. This email newsletter achieved an astounding (for us) open rate of 42% with a 13% click-through rate. Because email has been a challenge for 100% of our B2B SaaS clients, we wanted to share what we changed to increase performance. Unfortunately, we didn't do a scientific test. We changed everything we could, so we aren't 100% sure what caused the big lift. Our fellow marketers can judge for themselves. The email volumes in start-up B2B culture are small, and typical A/B tests are inconclusive. Sometimes it is just best to test and pivot. We knew the email geeks in our audience would enjoy a quick synopsis of what we tried.
Read moreHow does this agency match to your business needs? Create a free account to find out