Luneckas Consulting

Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Diamond HubSpot Partner. Orange Marketing specializes in B2B Technology companies — beginning with understanding your customers and identifying hidden customer segments and ways to influence them, setting up your website conversion paths for these segments/personas to begin generating sales pipeline right away and complete HubSpot technical implementation. We get your content map right, setup your initial content campaigns by persona, then train your marketing team on exactly what to do. We are focused on revenue and results because we know that marketing without sales enablement is simply a waste of time.

Website pop-ups might be annoying to you (or your CEO), but they are proven workhorses in a marketing strategy. Here are a few best practices to keep pop-ups less intrusive and more targeted while increasing lead conversions. @HubSpot
https://t.co/8dYmOaQs8U

Orange Marketing

2022 kept us hopping, but we still delivered hot marketing and HubSpot tips, published case studies, welcomed awards, and announced our fractional HubSpot Admin Service! @HubSpot #hubspottips #marketingtips 
https://t.co/lpb40TSVrm

Our Co-Founder, @kelseycg, was featured in the latest episode of the REVolution Podcast from @seeklearly! Click here to listen to the full discussion and learn about the latest in B2B revenue: https://t.co/eUW9XVMCd2

#RevOps #b2b #b2bmarketing #SaaS #SaaSMarketing #REVolution

[Case Study] Learn how Orange Marketing helped Amberdata unify sales, marketing, and website tech stack on HubSpot, driving explosive growth. @HubSpot @Amberdataio
https://t.co/Z5jTizH7wA

If your marketing and sales teams are not aligned, deals will not close. End of story. Here we define the two roles and share tips to focus your efforts to win business! @hubspot #marketingtips #salestips #closethedeal
https://t.co/k768uOc4v4

Twitter

Orange Marketing on Twitter

Website pop-ups might be annoying to you (or your CEO), but they are proven workhorses in a marketing strategy. Here are a few best practices to keep pop-ups less intrusive and more targeted while increasing lead conversions. HubSpot


2022 kept us hopping, but we still delivered hot marketing and HubSpot tips, published client case studies, welcomed new awards, and announced a new fractional HubSpot Admin Service!  HubSpot #hubspottips #marketingtips #landingpages #b2bmarketing #SaaSmarketing


Our Co-Founder, Kelsey Galarza, was featured in the latest episode of the REVolution Podcast from Klearly! Click here to listen to the full discussion and learn about the latest in B2B revenue: 

[Case Study] Learn how Orange Marketing helped Amberdata unify sales, marketing, and website tech stack on HubSpot, driving explosive growth. @hubspot @amberdata


If your marketing and sales teams are not aligned, deals will not close. End of story. Here we define the two roles and share tips to focus your efforts to win business! HubSpot #marketingtips #salestips #closethedeal


Facebook

Orange Marketing on Facebook

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orangemarketing.com/common-hubspot-pop-up-mistakes-and-6-things-to-do-instead" title="" class="hs-featured-image-link"> <img src="https://blog.orangemarketing.com/hubfs/NEW%20OM%20Blog%20Post%20Template%20%20USE%20THIS%20ONE%20%288%29.png" alt="Common HubSpot Pop-up Mistakes and 6 Things to do Instead" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>Pop-ups aren't popular. <a href="https://blog.hubspot.com/marketing/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers" style="color: #4a6ee0;"><span>73% of internet users don't like them</span></a>, making them the least favorable advertising technique in existence. Why don't people like them? Because when you're in the middle of browsing a website and suddenly an intrusive ad appears, forcing you to look at it and deal with it, it interrupts your browsing experience.</p> 
<p>However, we have noticed, time after time, visitors will come to a client's website due to paid advertising but convert on the pop-ups. We know pop-ups work and we insist all our clients implement pop-ups regardless of their personal feelings about them (e.g. all our tech CEOs dislike them intensely).</p>

Blog _ Orange Marketing

🍾Common HubSpot Pop-up Mistakes and 6 Things to do Instead

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orangemarketing.com/oops-we-did-it-again-2022-best-hubspot-and-marketing-secrets" title="" class="hs-featured-image-link"> <img src="https://blog.orangemarketing.com/hubfs/hubspot%20tips%202022%20recap.png" alt="Oops, We Did It Again! The Best HubSpot And Marketing Secrets" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>We were gratefully slammed for most of 2022 - how about you?! While our clients kept us super busy, we still found time to release terrific marketing resources, share our favorite HubSpot tips, welcome several new awards, and announce a new fractional HubSpot Admin service (<span>🔥)</span>. Check out our recap with links for some fantastic checklists and step-by-steps to get you moving through 2023! &nbsp;<br></p>

Oops, We Did It Again! Our 2022 Best HubSpot And Marketing Secrets

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orangemarketing.com/amberdata-unifies-sales-and-marketing-website-tech-stack-on-hubspot-driving-explosive-growth" title="" class="hs-featured-image-link"> <img src="https://blog.orangemarketing.com/hubfs/old_Orange%20Marketing%20Blog%20Post.png" alt="Amberdata Unifies Sales, Marketing &amp; Website Tech Stack on HubSpot Driving Explosive Growth" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<h2>Case Study&nbsp;&nbsp;</h2> 
<p>Learn how Amberdata, a blockchain and crypto asset data company, consolidated its startup sales and marketing stack into one integrated HubSpot solution, driving explosive growth in 2022 and beyond.</p> 
<p>&nbsp;When we met Amberdata, a blockchain and crypto asset data company, in September 2021, they had just closed a $15M Series A. As a SaaS startup, they were excited to have funding to properly market their unique solution, which delivers comprehensive digital asset data and insights into blockchain networks, crypto markets, and decentralized finance.&nbsp;</p> 
<p>&nbsp;</p> 
<p><a href="https://www.amberdata.io"></a></p> 
<h2 style="font-weight: normal;">Challenge&nbsp;&nbsp;</h2> 
<p>Amberdata needed to generate leads, accelerate deal closure, and increase traction with institutional investors, all while closing its $30M Series B in May 2022. How do you go from startup sales, limited marketing, and a disjointed tech stack to a viable sales &amp; marketing team firing on all cylinders in less than a year?</p>

Amberdata Unifies Sales, Marketing & Website Tech Stack on HubSpot Driving Explosive Growth

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orangemarketing.com/we-are-in-marketing.-we-dont-close-deals.-sorry-not-sorry" title="" class="hs-featured-image-link"> <img src="https://blog.orangemarketing.com/hubfs/marketing%20not%20sales.png" alt="We are in marketing. We don't close deals. Sorry, not sorry." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>We could go on about reasons we’ve heard why leads don't turn into deals. And reasons why deals don't close-won.</p> 
<p>"I consistently email the leads, but many do not respond."<br>"We need more qualified leads. I call the leads, but they’re not qualified. "<br>"We are getting a lot of leads, but the majority can't afford our solution."<br>"I emailed pricing, but they went dark."</p> 
<p>Add your own here.</p> 
<p>The bottom line is if sales and marketing are not working together, deals will not close. In a B2B SaaS model, marketing should never be responsible for closed/won deal metrics. And as we see the economic outlook change, it's doubtful we will see one-call deals closing. Without a solid marketing strategy combined with a sales process that reps follow, deals will fall out of the pipeline and not close.</p>

We are in marketing. We don't close deals. Sorry, not sorry.

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orangemarketing.com/7-email-tricks-how-to-get-your-prospects-to-take-action" title="" class="hs-featured-image-link"> <img src="https://blog.orangemarketing.com/hubfs/NEW%20OM%20Blog%20Post%20Template%20%20USE%20THIS%20ONE%20%287%29.png" alt="📧 7 Email Tricks - How To Get Your Prospects To Take Action!" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p><span style="color: #0e101a;">As marketers, we can all acknowledge that email has increasingly become less effective, which is oh-so frustrating! Recently, n</span><span style="color: #0e101a;">otorious email expert and consultant Jay Schwedelson's <a href="https://guruconference.com/">online Guru Conference</a> knocked our socks off with excellent tips and tricks to try in the world of email marketing.&nbsp;</span></p> 
<p><a href="https://www.hbtmktg.com/our-team"><span>Nancy Harhut, Chief Creative Officer EBT Marketing,</span></a><span style="color: #000000;">&nbsp;ran the session, "</span><span style="font-weight: normal;"><em><span style="color: #000000;">7 Human Behavior Hacks that Give You an Unfair Advantage</span></em></span><span style="color: #000000;">." </span><span style="color: #000000;">She began by explaining how humans rely on shortcuts to make innumerable daily decisions and that marketers can tap into psychology to motivate engagement with emails. <span style="color: #0e101a;">She then delved into </span><span style="color: #0e101a; font-weight: normal;">decision science</span><span style="color: #0e101a;"> and provided 7 tactics that take advantage of how people unknowingly make decisions when given the right prompt. We have summarized them here because they are so invaluable.</span></span></p> 
<p><span style="color: #000000;"></span></p>

📧 7 Email Tricks - How To Get Your Prospects To Take Action!

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orangemarketing.com/️-what-if-insightful-reliable-writers-were-easy-to-find" title="" class="hs-featured-image-link"> <img src="https://blog.orangemarketing.com/hubfs/Content%20Spcialises%20nDash.png" alt="content writing tips" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>Getting purposeful content out consistently that performs is the plight of anyone in the marketing game. So much can go wrong in finding the right person, sticking to the budget, and successfully getting the work delivered, edited, and on time. If you've been down this road and have unsuccessfully tried content platforms, we encourage you to check out nDash. We aren't being paid for this post, we just wanna give back to a company that has helped us survive and thrive. We know this is a challenge for others in the B2B marketing space and we want to let you know how we get the job done. Our team has been using the nDash service for 3+ years across various client industries, hiring over 40 writers and pumping out 200+ blog posts and 20+ ebooks and topic pages with tremendous results.</p>

✍️ What if insightful, reliable writers were easy to find?

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orangemarketing.com/take-the-stress-out-of-social-media-with-hubspot" title="" class="hs-featured-image-link"> <img src="https://blog.orangemarketing.com/hubfs/Take%20the%20Stress%20out%20of%20Social%20Media%20with%20HubSpot.png" alt="Take the Stress out of Social Media with HubSpot" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>As the CEO of a SaaS startup, life can feel like it’s going 1000 mph at all times. On top of everything, ensuring you're getting your company name out there and building your brand can be overwhelming. Even if you already have a marketing team (or person) in place, it can still be difficult to maintain a strong presence on social media. I mean, who even has the time to not only create social media posts but post them at the right time every day?</p> 
<p>Fear not! With HubSpot, you can schedule social media posts in advance across multiple social platforms, monitor the success of your posts, and compare current stats to recent months to ensure you are staying in touch with your audience and not losing ground.</p>

Take the Stress out of Social Media with HubSpot

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orangemarketing.com/️-3-ways-to-optimize-images-for-your-content-marketing" title="" class="hs-featured-image-link"> <img src="https://blog.orangemarketing.com/hubfs/OM%20Blog%20-%20New%20Size%20-%20117%20Ratio-1.png" alt="3 Ways To Optimize Images For Your Content Marketing&nbsp;" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p><span style="color: #000000;">What is the right size for an image on a website, a blog post, in email or on social media? And how should images be optimized? </span><span style="color: #000000;">Our team begged for this post!</span></p> 
<p><span style="color: #000000;">Images are critical in capturing the readers’ attention and play an essential role in all marketing vehicles. It only takes a few minutes to ensure they add to your story and help your SEO. The 3 most important considerations are image size, image compression, and image alt text.&nbsp;<br></span></p>

🖼️ Size Matters: 3 Ways To Optimize Images For Better Content Marketing

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orangemarketing.com/leveraging-capterra-why-you-need-reviews-and-how-to-get-them" title="" class="hs-featured-image-link"> <img src="https://blog.orangemarketing.com/hubfs/OM%20Blog%20-%20New%20Size%20-%20117%20Ratio%20%286%29.png" alt="Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>If you're a B2B SaaS company, there's a good chance you're leveraging Capterra as a way to promote your business and acquire leads. You may even be using Captera's PPC advertising service. But do you have enough reviews for your Capterra listing to work for you?</p> 
<p>Potential customers use Capterra to evaluate software products and compare them against other options. While compelling copy, high-quality screenshots, and descriptive videos can get your listing noticed, customer reviews ultimately determine if that visitor converts into a lead. </p>

Leveraging Capterra? Why Your B2B Needs Reviews and How to Get Them

<div class="hs-featured-image-wrapper"> 
 <a href="https://blog.orangemarketing.com/best-performing-b2b-email-ever-how-did-we-do-it" title="" class="hs-featured-image-link"> <img src="https://blog.orangemarketing.com/hubfs/OM%20Blog%20-%20New%20Size%20-%20117%20Ratio%20%283%29.png" alt="🚀 Best performing OM Email ever. The Back Story." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p><span style="font-weight: bold;">🤓 Geek Alert</span> This blog post is for marketers who get into the nuts and bolts of email in an almost FRIGHTENING 👾 way.&nbsp;&nbsp;</p> 
<p>Orange Marketing sent its best-performing B2B email newsletter last week. This email newsletter achieved an astounding (for us) open rate of 42% with a 13% click-through rate. Because email has been a challenge for 100% of our B2B SaaS clients, we wanted to share what we changed to increase performance.&nbsp;</p> 
<p>Unfortunately, we didn't do a scientific test. We changed everything we could, so we aren't 100% sure what caused the big lift. Our fellow marketers can judge for themselves. The email volumes in start-up B2B culture are small, and typical A/B tests are inconclusive. Sometimes it is just best to test and pivot. We knew the email geeks in our audience would enjoy a quick synopsis of what we tried.&nbsp;</p>

🚀 Orange Marketing's Best Performing Email of All Time

Blog

Orange Marketing Blog

Orange Marketing, a leading Orange County SaaS-focused growth consulting agency, has reached the Diamond Tier of HubSpot’s Solution Partner program. HubSpot #B2Bmarketing #SaaSStartup #SaaSMarketing
https://bit.ly/3wDJwBn

What B2B and SaaS companies need to know about creating a link-building strategy - not all industries and business types should follow the same techniques! #seo #b2bmarketing #saas #marketingtips
https://bit.ly/3flg7Gx

B2B companies can use retargeting advertising to stalk their prospects all over the internet. We like AdRoll with a dash of HubSpot for this task.   AdRoll, a division of NextRoll
https://bit.ly/3ftaFA7

It is essential to understand that business searches are shifting more and more towards map-based searches and away from traditional desktop searches. 

This means your website optimization strategy needs to incorporate more than regular SEO tactics. Find out more about this here:
https://bit.ly/2R7xnWi

#marketing #b2bmarketing #SaaS #SEO #LocalSEO #brandmarketing

We are hiring! HubSpot Marketing Automation Consultant and, here is the kicker ... we will consider training. This is definitely an entry level position and starts as a contract job. Will also consider part-time. So darn flexible. Do you know anybody?  https://bit.ly/3y4VINe

LinkedIn

Orange Marketing on LinkedIn