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EUROUT is Europe’s leading LGBTQ+ conference for graduate students, MBAs, PhDs and alumni from top business schools. The brainchild of London Business School’s Out in Business club, the event brings together over 400 delegates from 20 schools and 50 companies. 

OUT loud raised awareness and built a community for EUROUT online, with the aim of driving ticket sales for the event. 

Engaging digital marketing campaigns on a number of platforms drove event attendance. Social media was used to esta

London Business School

Social Media Marketing

Influencer Marketing

Content Marketing

Growth Strategies

Event Marketing

Creative Strategy

Campaign Management

Are you a graduate student, MBA or PhD who attended this year's event? We hope you're feeling inspired by this year's speakers and were able to connect with everyone you'd hoped to meet.

 
There were multiple highlights for us from this year's event. Until next year, here are some of our favourite moments…

 
#EUROUT

A huge thank you to our speakers, attendees, and everyone from the LGBTQ community who watched online around the world!

 
This year’s 11th edition of LGBTQIAP+ conference had over 580 in-person and virtual attendees from 20 schools and 50 companies. Over 36 speakers shared insights on DEI and LGBTQ+ inclusion.
 
Who can’t wait for next year?

 
#EUROUT

We were thrilled that Daniel Davis, Account Manager, was able to attend the EUROUT Conference, Europe's leading LGBTQ+ in business conference in person this last week in London. This year's theme was 'Intersections: Navigating our Identities in the workplace and beyond', where Dan was learning about and engaging in important DE&I topics including the importance of top-down leadership, the power of allyship, and transgender inclusion in the workplace. We're proud to be a workplace that values diversity and encourages everyone to live as their true selves and look forward to Dan sharing his learnings with our full team. See more about the conference here: https://www.euroutconference.org/ #LGBTQI #Diversity #Equity #Inclusion #EUROUT

I am proud to announce I will be a keynote speaker today (15.35) at EUROUT Conference, Europe’s leading LGBTQ+ conference for business professionals and students and alumni of top business schools. Join in person or virtually from 19-20 Nov. 
.
This year's conference theme for @euroutlondon is: “Intersections —Navigating our identity in the workplace and beyond”. Hope to see you there! 
.
#TransAwarenessWeek #lgbt #lgbtqia #eurout #intersectionality

#EUROUT kicks-off TODAY with Dame Inga Beale speaking at 9:30am GMT! Are you in?

 
Final chance to grab tickets here: https://www.euroutconference.org/tickets

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Penguin Random House is one of the largest publishing groups in the world. OUT loud works with parent company, AccuraCast to promote books by numerous bestselling authors to LGBTQ+ audiences. 

Penguin Random House

OUT loud's purpose is to help brands be more open to LGBTQ+

We help brands break down barriers, take a stance, and be open for business from all.

Engage LGBTQ+ audiences through beautifully crafted digital advertising campaigns, social media content, organic search placements, and mobile app marketing.

#IKEA Elite Designers – #Bedroom https://t.co/ZRENRaM7jj #designer #gay

OUT loud 🏳️‍🌈

#Absolut #Vodka Ad with Pandora Boxx https://t.co/GKtzmvZ5Jk #bloodymary #cabaret #gay

Queer Lisboa 15 #Cars – #Gay and #Lesbian #Film #Festival – Lord Of The Rings https://t.co/10vzRSTv2J #lordoftherings

Barclays #Gay Ad https://t.co/YHcLc8QnMv #barcleys #photobooth

“When Harry Met Santa” – #Gay #Christmas Ad by #Posten https://t.co/toERmlvrqe #christmasad #couple #norway

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myGwork is a community and network for LGBT+ professionals and students, allies, and inclusive employers. Each June, they organise a virtual pride conference called WorkPride. In 2022, WorkPride was bigger than ever, spanning 5 days and containing 69 events, panels, and keynotes. As part of OUT Loud&#8217;s work with myGwork, we helped to promote this&#8230;&#160;<a href="https://outloud.lgbt/ww/mygwork-workpride-2022-lgbtq-event-ad/" class="" rel="bookmark">Read More &#187;myGwork WorkPride 2022 LGBTQ+ Event Ad</a>
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OUT loud

myGwork WorkPride 2022 LGBTQ+ Event Ad

Live Through This is the only cancer charity led by and for the LGBTIQ+ community. As part of Live Through This&#8217; MOT Screening campaign- which aims to educate LGBTQ+ people on how they can navigate cancer screening with confidence. The LGBTQ+ community is known to have lower rates of cervical and breast cancer screening than&#8230;&#160;<a href="https://outloud.lgbt/en/live-through-this-lgbtq-cancer-screening-ad/" class="" rel="bookmark">Read More &#187;Live Through This LGBTQ+ Cancer Screening Ad</a>
The post <a rel="nofollow" href="https://outloud.lgbt/en/live-through-this-lgbtq-cancer-screening-ad/">Live Through This LGBTQ+ Cancer Screening Ad</a> appeared first on <a rel="nofollow" href="https://outloud.lgbt">OUT loud</a>.

Live Through This LGBTQ+ Cancer Screening Ad

Coming out doesn&#8217;t just happen once. LGBTQ+ individuals know this all too well. This touching short film by Alice Wu addresses the importance of being a lifelong ally. It&#8217;s an important message that&#8217;s been timed for release before Pride, when a number of LGBTQ+ individuals tend to come out to their families, friends, at work,&#8230;&#160;<a href="https://outloud.lgbt/ww/oreo-gay-coming-out-film/" class="" rel="bookmark">Read More &#187;Oreo gay coming out film</a>
The post <a rel="nofollow" href="https://outloud.lgbt/ww/oreo-gay-coming-out-film/">Oreo gay coming out film</a> appeared first on <a rel="nofollow" href="https://outloud.lgbt">OUT loud</a>.

Oreo gay coming out film

Doritos released a heart-warming commercial celebrating Family Day in Israel, featuring a variety of families, including gay and lesbian couples with kids. The ad was posted recently on Doritos’ Hebrew-language social media accounts ahead of Family Day, or Yom HaMishpacha. The holiday used to be celebrated as Mother’s Day in Israel, but has grown to&#8230;&#160;<a href="https://outloud.lgbt/ww/doritos-israel-ad-with-lgbt-families/" class="" rel="bookmark">Read More &#187;Doritos Israel Ad with LGBT Families</a>
The post <a rel="nofollow" href="https://outloud.lgbt/ww/doritos-israel-ad-with-lgbt-families/">Doritos Israel Ad with LGBT Families</a> appeared first on <a rel="nofollow" href="https://outloud.lgbt">OUT loud</a>.

Doritos Israel Ad with LGBT Families

Once infamous for their anti-gay stance, eHarmony have now turned face and embraced the times with a new ad, titled &#8220;Here for Real Love&#8221;. This ad, featuring a gay couple aired only in Australia and Canada. It marks a remarkable change in direction for the online matchmaker, who launched their first ever commercial featuring a&#8230;&#160;<a href="https://outloud.lgbt/en/eharmony-gay/" class="" rel="bookmark">Read More &#187;eHarmony Ad with Gay Couple</a>
The post <a rel="nofollow" href="https://outloud.lgbt/en/eharmony-gay/">eHarmony Ad with Gay Couple</a> appeared first on <a rel="nofollow" href="https://outloud.lgbt">OUT loud</a>.

eHarmony Ad with Gay Couple

ASDA, the UK&#8217;s equivalent of Walmart launched this ad to promote their clothing brand, George at ASDA. The retailer wants to come across as hip and trendy, probably in an attempt to change the image of the brand. Does it do the job, or is this yet another example of &#8220;pink-washing&#8221; to jump on a&#8230;&#160;<a href="https://outloud.lgbt/en/diversity-christmas-george-asda/" class="" rel="bookmark">Read More &#187;LGBT+ Christmas Party Ad by George at ASDA</a>
The post <a rel="nofollow" href="https://outloud.lgbt/en/diversity-christmas-george-asda/">LGBT+ Christmas Party Ad by George at ASDA</a> appeared first on <a rel="nofollow" href="https://outloud.lgbt">OUT loud</a>.

LGBT+ Christmas Party Ad by George at ASDA

Scottish beverage brand, IRN BRU, enlisted a fabulous Fairy Godmaw to make Christmas even more &#8220;phenomenal&#8221;. Festive ginger bells, a wonky wand and a healthy dose of pantomime humour should bring a few laughs this Christmas. The ads &#8211; mainly shared as videos on Twitter &#8211; feature the winner of RuPaul&#8217;s Drag Race UK season&#8230;&#160;<a href="https://outloud.lgbt/en/christmas-panto-drag-ad/" class="" rel="bookmark">Read More &#187;IRN BRU Christmas Panto with RuPaul&#8217;s Drag Race Winner</a>
The post <a rel="nofollow" href="https://outloud.lgbt/en/christmas-panto-drag-ad/">IRN BRU Christmas Panto with RuPaul&#8217;s Drag Race Winner</a> appeared first on <a rel="nofollow" href="https://outloud.lgbt">OUT loud</a>.

IRN BRU Christmas Panto with RuPaul’s Drag Race Winner

The Norwegian postal service, Posten, celebrated the 50th anniversary of Norway decriminalising homosexuality with a heart-warming ad titled &#8220;When Harry Met Santa&#8221;. The video shows a man meeting Santa fleetingly each Christmas over a number of years. They slowly become friends, but the man is lonely every Christmas as Santa&#8217;s busy schedule only allows for&#8230;&#160;<a href="https://outloud.lgbt/ww/santa-gay-christmas-ad/" class="" rel="bookmark">Read More &#187;&#8220;When Harry Met Santa&#8221; &#8211; Gay Christmas Ad by Posten</a>
The post <a rel="nofollow" href="https://outloud.lgbt/ww/santa-gay-christmas-ad/">&#8220;When Harry Met Santa&#8221; &#8211; Gay Christmas Ad by Posten</a> appeared first on <a rel="nofollow" href="https://outloud.lgbt">OUT loud</a>.

“When Harry Met Santa” – Gay Christmas Ad by Posten

Swedish organic beverage brand, Clean Drinks released this raunchy valentine&#8217;s day ad, featuring a good bit of nudity and sexual suggestion. Starting with a nude (censored) shower scene, a bit of cheesy, sexy dancing, and a funny sexually suggestive bedroom scene, the ad ends with the message, &#8221; Happy Valentine&#8217;s Day&#8221;, in Swedish ❤💓
The post <a rel="nofollow" href="https://outloud.lgbt/se/valentines-day-ad-with-a-gay-couple-by-clean-drinks/">Valentine&#8217;s Day ad with a Gay Couple by Clean Drinks</a> appeared first on <a rel="nofollow" href="https://outloud.lgbt">OUT loud</a>.

Valentine’s Day ad with a Gay Couple by Clean Drinks

The simple act of calling a young trans individual by his/her chosen name can make all the difference during a tough period of transition. This ad from Starbuck won the Channel 4 Diversity Award in 2019, for acknowledging the struggles trans people live through during gender transition. Channel 4&#8217;s Diversity in Advertising Award aims to&#8230;&#160;<a href="https://outloud.lgbt/en/starbucks-trans-ad/" class="" rel="bookmark">Read More &#187;Starbucks Trans Ad &#8211; Every Name&#8217;s A Story</a>
The post <a rel="nofollow" href="https://outloud.lgbt/en/starbucks-trans-ad/">Starbucks Trans Ad &#8211; Every Name&#8217;s A Story</a> appeared first on <a rel="nofollow" href="https://outloud.lgbt">OUT loud</a>.

Starbucks Trans Ad – Every Name’s A Story

Blog

OUT loud Blog

It’s not fair to force people to watch LGBTQ ads during the football games.  No one hates you but you just don’t miss an oppprtunity to shove your Sex down our throats.

Out Loud - LGBT Ad Agency

https://www.buzzsprout.com/1073590/9122017

LGBT consumers represent a market that’s worth over £500 million in Europe alone.

Learn how you can reach this lucrative audience on our website:
https://outloud.lgbt/insights/why-gay-marketing-2/

#lgbtmarketing #gayadagency

Our MD, Farhad Divecha, has shared how he believes businesses can integrate pride month into their strategy while being supportive and how they can make the best of the pride celebrations in a meaningful way. 
You can read more on: https://euronewsweek.co.uk/business/how-can-a-business-integrate-pride-month-into-their-content-strategy/
#StayProud #PrideMonth

Searches for consumer-interest topics around Pride have grown exponentially from 2004 to the present day, representing a clear opportunity for businesses to educate and celebrate. The rate of growth was resilient even through the global pandemic in 2020. 

Head over to our website to read our list of 5 ways your brand can get involved in Pride: https://www.accuracast.com/newsletter/pride-marketing/

#PrideMonth #StayProud

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