Later this month, Paradox will be headed to the Natural Products Expo in Philadelphia, PA! We're excited to attend this event & hope to see you there! Let us know if you also plan on attending #ExpoEast in the comments.  #letsdothis #philly #naturalproducts #cpg #cpgindustry #foodandbeverage #retail #retailmarketing

Do you have a retail marketing strategy for 2023? Making sure you have the right plan in place is crucial for success. Developing a strategy for how to show up at shelf should be an intentional & detailed process, especially given how competitive the retail landscape is. An effective retail strategy will engage customers, build loyalty, and allow your brand to stand out in your category.  Contact us at hello@paradoxretail.com if you need help with this process - we'd be happy to create a retail marketing strategy for your brand for the upcoming year! #paradoxretail #marketingagency #retail #retailstrategy

After attending ExpoWest & Shoptalk this past spring, here are some tips for making the most of your conference experience:  - Prepare, for everything! From the attendee list and events, to dinner at a local favorite, and especially with comfortable shoes! - End the conversation. Time is valuable for everyone. Take action in ending the conversation to move forward. Respect other people’s time and protect your own. - Focus on the follow-up. Expect that things won't always go accordingly. Make follow up a part of your strategy, in a personalized way. Any tips you'd add to our list? Let us know! We can't wait to attend more events this fall!  #paradoxretail #marketingagency #retail #conference #expoeast #P2Pi #shoptalk #groceryshop

So you know that Paradox is a retail marketing agency. But you may be wondering - what exactly is retail marketing? Retail marketing is everything you do to motivate shoppers to pick your particular product over another—not just because the product is “better,” but because all other parts of the shopping experience reinforce their choice. As a retail marketing agency, Paradox assists in this process by utilizing years of marketing expertise to develop the best strategy to grow sales. We specialize in growing emerging & challenger brands, effectively winning shoppers' hearts & minds through marketing. If you're wanting to grow your brand at retail - we'd love to chat and answer any questions you may have! Contact us at hello@paradoxretail.com today.  #paradoxretail #marketingagency #retail #retailmarketing

In case you're new here 👋🏼 Jason Hescott is Paradox's Creative leader. The unstoppable force behind our exceptional creative vision, Jason is the go-to guy for retail design with an insatiable desire to maximize your brand's presence.  His energy can be contagious, his playlists are gold and his candid approach is both refreshing & enlightening—often all at the same time. Jason brings out the very best in our team and partners and the community around him.  Drop an emoji below to say hey to Jason 👋🏼 and keep following along for more team intros and updates. #marketingagency #retail #creative #design