Pemberton & Whitefoord LLP (P&W) Design Consultan

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French Southern and Antarctic Lands

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United Kingdom

The Brief

We were appointed by The Walt Disney Company to design the packaging for a range of family-friendly ready-meals, exclusive to Tesco under the Disney Kitchen brand. With thirty years’ experience working with Tesco, Pemberton & Whitefoord intimately understand the retailer’s needs and requirements.

The range represents a new approach from Disney; wholesome, functional and cost-effective meal solutions for the whole family to enjoy, a unique solution available in Tesco stores nationwid

The Walt Disney Company

Growth Strategies

https://www.p-and-w.com/projects/tesco

A trusted long-term relationship creating innovative design solutions for the UK’s leading retailer. Concept creation for maximum impact and customer engagement on-shelf across all store categories.

Innovative design solutions created over three decades. P&W has won over 85 design awards for its work with Tesco.

Guardianship of the Finest* brand spanning over 20 years, continually ensuring the brand evolves and excels, maintaining its status as the numb

Tesco PLC

https://www.p-and-w.com/projects/aquarius

Pemberton & Whitefoord LLP worked with The Coca-Cola Company Iberia on its newly launched brand, Aquarius Vive.

The refreshing low-calorie soft drink comes in two flavour varieties; Lemon & Lime and Tropical and has just launched as a 330ml can and 1.5l bottle. Aqurius Vive joins the rest of the Aquarius family, Aquarius and Aquarius Zero.

It is a source of Zinc and Vitamin B3 and contains extract of the ‘superfruit’ Baobab. Baobab, also called “the 

The Coca-Cola Company Iberia

Eroski is Spain's 4th largest retailer. P&W defined brand principles for its 200+ SKU 'Basic' range. Interacting photography and illustrations enhance consumer connection.

Eroski

https://www.p-and-w.com/projects/askul

Askul is the largest catalogue based business-to-business retailer in Japan, selling a wide range of office essentials, from paper clips to instant coffee.

P&W has helped to develop the Askul own brand, with packaging solutions for food & beverage and non-food categories.

Creating design solutions for own brand products, targeted for the Japanese market.

Askul Corporation

Working with Japanese convenience store chain, Secoma, since the 1990's. The retailer now has over 1,200 stores in Northern Japan and, with the help of P&W, remains strongly associated with its excellent wine reputation and commitment to customer satisfaction.

Creation & development of:
Corporate Branding,
Retail Branding,
Packaging,
Sub-brands,
Point of Sale,
Consultation Services.

Seicomart

P&W have worked with Healthy Food Brands for many years, helping to develop the branding and packaging design solutions for a range of products.

This includes Rayner's, Free & Easy and Switchle. For the Switchle project, P&W produced a uniquely ownable identity that taps into a 17th century farming connection. Key to its success is the encapsulation of British eccentricity. The "curiously crafted" design represents an intriguing tipple, guaranteed to make the taste buds tingle.

"We have worke

Healthy Food Brands

https://www.p-and-w.com/projects/hapsburg

P&W has engaged with W&SI on numerous packaging design and branding projects for brands including Bambarria Tequila, Choya and Hapsburg.

Regarding the Hapsburg brand, P&W gave this renowned absinthe broadened brand appeal via a rejuvenated identity.

Wine & Spirit International

https://www.p-and-w.com/projects/nutella
https://www.p-and-w.com/projects/kinder
https://www.p-and-w.com/projects/ferrero

Working to develop the potential and enhance the appeal of the UK’s best-selling, best-loved spread since 2012. We have collaborated with the brand on the creative strategies for occasions including ‘Back to School’ and spreading the joy with personalised message packs. 

Since 2007, P&W has worked on Kinder portion-controlled products, supporting parents and their children

Ferrero UK Ltd

Email Marketing

Content Marketing

https://www.p-and-w.com/projects/tetley 

We have been involved in marketing campaigns for all flavours and sub-brands of Tetley Tea since 2014. Design and marketing support for all brand touchpoints.

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Tata Global Beverages

United States

Pemberton & Whitefoord LLP has designed a new range of frozen chicken products for Tyson Foods Inc, launched in the European Foodservice market.

Tyson Foods Inc is one of the world’s largest food companies and is renowned, particularly in the US. Recognised as leaders in protein, the food innovators wanted to expand their offering in Europe to continue Tyson’s legacy with high-quality foodservice products, helping businesses, distributors and chefs.

P&W Partner, Adrian Whitefoord, directed th

Tyson Foods Inc,

A sake brand created for the UK market. It embraces the distinctive beauty of Japanese calligraphy and contemporary Western typography. A striking fusion of Eastern and Western styling. A brand that appeals to a broad age demographic.

 ZEN-NOH International Corporation

https://www.p-and-w.com/projects/experimake

P&W has produced the packaging design strategy and identities for numerous Addo Play brands, including Experimake, BFriends, Be My Baby, Sandsational and Out & About.

For Experimake, P&W created a compelling brand and packaging for the British toy manufacturer on their new range of experiment kit products. The collection encourages learning through play, inspiring: creativity, imagination and STEM.

"We were very impressed with P&W’s ability to prod

Addo Play Ltd

https://www.p-and-w.com/projects/spirit-of-ilmington

The picturesque village of Ilmington, nestled in the heart of the Cotswolds, is home to the “Spirit of Ilmington” brand. P&W created an identity which works across the range of spirits.

"A great creative experience, cooperation and inspiring result. Thank you P&W." Bill Buckley, Owner, Spirit of Ilmington

The Spirit of Ilmington

P&W is an award-winning, London-based creative design consultancy. We have 35 years of experience working with global and challenger brands, multinational retailers, and foodservice companies.

We offer inspired solutions to your commercial challenges, helping meet your marketing and business objectives.

Our services include Brand Identity, Brand Strategy, Packaging Design, Brand Guidelines, Instore Theatre & Website Design.

Developing a long-standing relationship with you is our focus. We help create, develop and nurture your brand, offering consistent support through a collaborative process.
 
Whether you have an own-label retail range that needs revitalising or are looking for an innovative strategy for your product, P&W provides your brand with a unique voice. We ensure powerful emotional connections that leave lasting impressions.

We always consider brands in context, thinking about the broader market, store environment, and customer experience, resulting in over 100 design an

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Pemberton & Whitefoord LLP (P&W) Design Consultan

Pemberton & Whitefoord LLP (P&W) Design Consultan

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