Working for InterContinental Hotels & Resorts, P&W created a vibrant aesthetic for Hotel Indigo's breakfast offering while encouraging guests to venture into city centres and explore. Research showed that the main reason for visitors staying at the chain's hotels was tourism. However, the chain also did not want to isolate corporate guests. Our innovative response was to create a visual feast of bespoke illustrative interpretations of significant landmarks for each city. P&W commissioned numerous watercolour illustrations; we applied these vibrant designs to various materials, from entry cards and takeaway cups to grab-and-go breakfast bags and menu placemats. We created this collateral for locations including Rome, London, Edinburgh, Paris, and Barcelona. Our design strategy ensures that wherever Hotel Indigo’s guests venture they interact with its welcoming aesthetic, helping the chain become synonymous with each city environment in an inspiring and charming manner. #design #hotel #tourism #watercolorpainting #breakfast #europe #travel #designstrategy #strategy #environment #london #paris #edinburgh #barcelona #rome #holiday

We are delighted to announce that our brand identity for Little Lot has won a GOLD award at 2021 International Visual Identity Awards 🏆 P&W’s brief was to create a holistic brand including the brand name, core brand logo, packaging design and style guide for their new preschool toy range. The range, designed for children aged 0-5 years’ old, targets its core customers; new parents, grandparents and gift-givers. 
 The solution was to create a brand that is welcoming and playful yet explanatory and helpful. The resulting impression provides a strong stand-out from competitor brands. 
 For continuity, the white and vibrant colour scheme seamlessly synergises with the colours of the toys themselves. The vivacious colours are echoed in the multi-coloured leaf, chequered flag and musical note illustrations featured on-pack. The synergy of colour was essential to achieving a strong brand identity across the variety of different pack formats and products. 
 The suite of jungle animal characters P&W designed includes Little Lot’s charismatic brand hero, a monkey who represents the brand’s values: fun, playful and with an original personality. The mischievous animal family interacts with the products on-pack, helping explain and demonstrate the products interactive capabilities. 
 #packagingdesign #branding #toys #childeducation #awardwinningagency

Our free design trends report explores which trends will shape the confectionery and sweet biscuits categories in 2023.   Ву harnessing our 35-years' of retail experience, we highlight the confectionery and sweet treat packaging and flavour trends expected to grace our shopping carts (literal and digital) next year.  https://lnkd.in/ejyqVc_S   These include ‘Playful Newstalgia’, with the likes of Sugar Plum Chocolates and Swizzels leading the way, as well as the ‘Y2K Aesthetic’ with belliwelli and retailer Harvey Nichols' packaging aesthetics influencing the category.   Read on to discover our sweet-treat predictions. We hope they help to frame your company's strategy for next year! #design #designtrends #packaging #designagency #strategy #brand #confectionery #biscuits #predictions #packagingdesign

P&W has designed a disruptive, contemporary new look for RIFCo (Really Interesting Food Company). The organic, free from range currently comprises three meals and four soups. RIFCo products are plant-based and the brand has a revolutionary commitment to regenerative farming. The range includes a Thai Temple Curry and a Sri Lankan Lentil & Coconut Soup. Jarred products are set to launch in the summer, also with a focus on unusual flavour profiles and sustainability. The vibrant redesign helps the brand better appeal to its primary Gen Z demographic and redefines it as the forward-thinking, future-proofing brand it is. Feeling RIFCo’s packaging and branding had been overlooked for some time, Cliff Moss, the brand’s Managing Director, approached P&W with the redesign task. He felt it needed a facelift to better appeal to a younger audience looking for convenience with quick and easy to prepare meals. Moss comments: “P&W’s redesign has brought RIFCo into the 21st century. I’m confident the striking modernisation will provide us the stand-out required to boost sales significantly and gain listings in the major multiples. It’s rewarding to have an alignment between our brand values and our aesthetic.” Layered graphic representations of exotic landscapes form the backdrops for each label, subtly referencing natural ingredients and locations the products were inspired by. P&W also designed the RIFCo wordmark, created a ‘Farming for the Future’ logo which sits on back-of-pack and even crafted bespoke barcodes for each can, resembling growing crops. Food photography by: Stephen Conroy Client: HEALTHY FOOD BRANDS LIMITED #packaging #sustainability #branding #logodesign #packagingdesign #farming #future #convenience #designagency #disruption