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P&W Design ConsultantsP&W has designed a disruptive, contemporary new look for RIFCo (Really Interesting Food Company). The organic, free from range currently comprises three meals and four soups. RIFCo products are plant-based and the brand has a revolutionary commitment to regenerative farming. The range includes a Thai Temple Curry and a Sri Lankan Lentil & Coconut Soup. Jarred products are set to launch in the summer, also with a focus on unusual flavour profiles and sustainability. The vibrant redesign helps the brand better appeal to its primary Gen Z demographic and redefines it as the forward-thinking, future-proofing brand it is. Feeling RIFCo’s packaging and branding had been overlooked for some time, Cliff Moss, the brand’s Managing Director, approached P&W with the redesign task. He felt it needed a facelift to better appeal to a younger audience looking for convenience with quick and easy to prepare meals. Moss comments: “P&W’s redesign has brought RIFCo into the 21st century. I’m confident the striking modernisation will provide us the stand-out required to boost sales significantly and gain listings in the major multiples. It’s rewarding to have an alignment between our brand values and our aesthetic.” Layered graphic representations of exotic landscapes form the backdrops for each label, subtly referencing natural ingredients and locations the products were inspired by. P&W also designed the RIFCo wordmark, created a ‘Farming for the Future’ logo which sits on back-of-pack and even crafted bespoke barcodes for each can, resembling growing crops. @reallyinterestingfoodco #packaging #sustainability #branding #logodesign #packagingdesign #farming #future #convenience #designagency #disruption

May 23, 2022

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P&W Design ConsultantsP&W has designed a disruptive, contemporary new look for RIFCo (Really Interesting Food Company). The organic, free from range currently comprises three meals and four soups. RIFCo products are plant-based and the brand has a revolutionary commitment to regenerative farming. The range includes a Thai Temple Curry and a Sri Lankan Lentil & Coconut Soup. Jarred products are set to launch in the summer, also with a focus on unusual flavour profiles and sustainability. The vibrant redesign helps the brand better appeal to its primary Gen Z demographic and redefines it as the forward-thinking, future-proofing brand it is. Feeling RIFCo’s packaging and branding had been overlooked for some time, Cliff Moss, the brand’s Managing Director, approached P&W with the redesign task. He felt it needed a facelift to better appeal to a younger audience looking for convenience with quick and easy to prepare meals. Moss comments: “P&W’s redesign has brought RIFCo into the 21st century. I’m confident the striking modernisation will provide us the stand-out required to boost sales significantly and gain listings in the major multiples. It’s rewarding to have an alignment between our brand values and our aesthetic.” Layered graphic representations of exotic landscapes form the backdrops for each label, subtly referencing natural ingredients and locations the products were inspired by. P&W also designed the RIFCo wordmark, created a ‘Farming for the Future’ logo which sits on back-of-pack and even crafted bespoke barcodes for each can, resembling growing crops. @reallyinterestingfoodco #packaging #sustainability #branding #logodesign #packagingdesign #farming #future #convenience #designagency #disruption

May 23, 2022

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P&W Design ConsultantsCristiano Ronaldsnow Scores The Winner!🥇🏆⚽️⛄️ A huge thank you to all of our fantastic contestants, and a special thanks to 6 year-old George, our “A Chill Out Christmas” competition winner! A special mention to our runners-up: • @mr_barbs for his Squid Game inspired entry: “Merry Squidmas” • @beaconoffeels for the amazing virtual Christmas animation “Snow Christmas Uniter” Since the school’s out for the festive period, we will ask George his preferred charity for us to donate £200 to in the New Year. We will provide an update then. Merry Christmas to you all, and a Happy New Year! #AChillOutChristmas #ThankYou #MerryChristmas #CompetitionTime #Snowman #Winner #Charity #CharitySupport

December 20, 2021

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P&W Design ConsultantsP&W has designed a disruptive, contemporary new look for RIFCo (Really Interesting Food Company). The organic, free from range currently comprises three meals and four soups. RIFCo products are plant-based and the brand has a revolutionary commitment to regenerative farming. The range includes a Thai Temple Curry and a Sri Lankan Lentil & Coconut Soup. Jarred products are set to launch in the summer, also with a focus on unusual flavour profiles and sustainability. The vibrant redesign helps the brand better appeal to its primary Gen Z demographic and redefines it as the forward-thinking, future-proofing brand it is. Feeling RIFCo’s packaging and branding had been overlooked for some time, Cliff Moss, the brand’s Managing Director, approached P&W with the redesign task. He felt it needed a facelift to better appeal to a younger audience looking for convenience with quick and easy to prepare meals. Moss comments: “P&W’s redesign has brought RIFCo into the 21st century. I’m confident the striking modernisation will provide us the stand-out required to boost sales significantly and gain listings in the major multiples. It’s rewarding to have an alignment between our brand values and our aesthetic.” Layered graphic representations of exotic landscapes form the backdrops for each label, subtly referencing natural ingredients and locations the products were inspired by. P&W also designed the RIFCo wordmark, created a ‘Farming for the Future’ logo which sits on back-of-pack and even crafted bespoke barcodes for each can, resembling growing crops. @reallyinterestingfoodco #packaging #sustainability #branding #logodesign #packagingdesign #farming #future #convenience #designagency #disruption

May 23, 2022

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P&W Design ConsultantsCristiano Ronaldsnow Scores The Winner! Six-year-old George Brightwell has won out “A Chill Out Christmas” competition to design a snowperson, winning £200 for charity. There were 97 entrants by artists of all abilities including students, graduates, professional graphic designers, illustrators, and artists. George selected ‘Mencap’ as his chosen charity, who do amazing work to help support people with learning disabilities. George commented: “I just couldn‘t believe it when I first heard it. It was so exciting to see my work on the website. It was nice that mum and dad were happy. Cristiano Ronaldo is my favourite footballer and I thought about making my snowman into him so I changed it to Cristiano Ronaldsnow.” George’s parents, Gavin and Monika added: “We are immensely proud of our son for winning the Christmas card competition. Creating the ‘Cristiano Ronaldsnow’ card has been a great opportunity for George to help a local charity, he frequently talks about how it will benefit from the money and how he is so pleased to help others”. Adrian Whitefoord, Partner of the London-based design agency remarked: “George’s entry was so creative and clever that it was hands-down our competition winner. We now consider him an honorary member of the P&W team!”. @mencap @cristiano #AChillOutChristmas #Competition #Winner #WinningArtist #Mencap #Charity #Design #Snowperson #PembertonAndWhitefoord #DesignAgency #CristianoRonaldo #CR7

February 15, 2022