Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Perkuto helps marketing leaders who are frustrated with not having a bigger impact on revenue. As a Marketo Platinum Partner, our team of experienced consultants create impactful strategies, optimize marketing operations, simplify MarTech and execute on day-to-day campaigns. We assist marketing leaders to exceed their goals and rise to the top.

Our clients are often faced with internal challenges that range from the loss of revenue due to MarTech turning out to be more complicated than anticipated, the struggle to prove ROI on their marketing spend and teams that find it difficult to scale operations.

76% of marketing ops professionals feel they cannot fully maximize the impact of marketing initiatives while also being efficient (@Gartner_inc). Learn how we empowered our client to increase Marketo maturity and get the most from their MarTech investment: https://t.co/qXI3a2CYU1

Perkuto + MERGE

Calling all @Domotalk users! 🔊 Are you prepared to transition to GA4?

Join us on January 25th at 2 PM EST where we'll discuss what you need to know for a successful transition.

Sign up here! ➡️ https://t.co/O9neNZAcLB

#GA4 #universalanalytics #domo #businessintelligenc

Have you ever wondered how your Marketo strategies stack up? Now you can find out! 👀

We partnered with Adobe on the 2023 Marketo User Study. 🤩

Take the survey to help generate benchmark data and be the first to receive the results 👉  https://t.co/e451tDLjds #mark

Any developer who builds Marketo landing page or email templates using Marketo variables knows that viewing your changes locally in the browser can be a big pain. Our developer, Tyrell Curry, recognized this inefficiency and created a solution. Read more: https://t.co/tEWLGcYLWr

Last year, Marketo experts reported the following as their top operational weaknesses:

⚪ Measuring impact
⚪ Resourcing talent
⚪ Alignment to goals &amp; strategies

Make your voice heard in next year's results. Take the 2023 Marketo User Study: https://t.co/q2VSUEEPLf

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76% of marketing operations professionals feel they cannot fully maximize the impact of marketing initiatives while also being efficient (Gartner). At the same time, the top KPIs that evaluate the success of marketing operations are work efficiency and impact measurement. Our client, a Fortune 50 technology company, was dealing with similar pain points.

Perkuto

How Perkuto + MERGE Helped a Fortune 50 Technology Company Increase Marketo Maturity

The marketing ops industry saw a number of changes in 2022 – from the rise of RevOps to reducing MarTech bloat. Yet there are still some persistent issues that we’ve been seeing for the past few years, namely finding marketing ops talent. We sat down with marketing ops experts Darrell Alfonso and Mike Rizzo at our first annual holiday webinar to unpack the three trends that defined 2022.

Marketing Operations Experts on Top Pain Points – And How to Overcome Them

A staggering 77% experience challenges with team members having the appropriate level of training in Marketo. On top of that, resourcing talent was the second operational weakness amongst Marketo experts in 2022. When our client, a luxury appliance brand, came to us, they were experiencing similar pains – they had lost team members and as a result, were struggling with bandwidth.

Luxury Appliance Brand Pushes the Boundaries of Everyday Capabilities in Marketo

Earlier this year, we surveyed 200+ Marketo experts and learned that 56% are focused on effectiveness, while 26% are focused on efficiency. We decided to unpack these findings with the leading experts in marketing operations to find out what they believe to be more important – effectiveness or efficiency.

Ask the Experts: Should Marketing Ops Teams Focus on Effectiveness or Efficiency?

Any developer that has built Marketo landing page templates or email templates that use Marketo variables knows that it can be a big pain when it comes to viewing your changes locally in the browser. This is why our developer, Tyrell Curry, has created a Google Chrome Extension that fixes this issue called Marketo Browser Support.

Removing the Headache from Marketo Landing Page and Email Template Development

When our client, a US-based travel company, was looking to execute a Hubspot to Marketo migration, they were quick to call in the support of the Perkuto team. We first started working with our client in 2018 when they needed assistance on one of their programs. Two years later, we helped with an Eloqua to Marketo migration. With these projects being a success, our POC recommended us for the next migration, Hubspot to Marketo.

How Perkuto Executed a Hubspot to Marketo Migration in Just 2 Months

When our client, a global location technology company, lost employees on their marketing operations team, they were quick to phone a friend to Perkuto. Not even two weeks later, the Perkuto team had their sleeves rolled up, ready to get to work.

How Perkuto helped a Global Tech Company Increase Marketo Confidence

When Perkuto stepped in, the university was on its sixth annual giving day. Historically, they had worked with a third-party vendor but adopted Marketo in 2020 to supercharge their marketing efforts. When Perkuto evaluated the university’s Marketo Instance, they noticed that the university was using nested smart lists from 2021. By not operating according to best practices, they were unknowingly causing a strain on Marketo’s processing power.

Private University Surpassed Goal by 20% through Segmentation in Marketo

58% plan on increasing their utilization of Marketo in the following year, yet 32% struggle with measuring work efficiency. So, how can Marketo experts increase their Marketo utilization in a way that’s both efficient and effective? If you guessed frameworks, you’re right on target.   Building a Marketo framework is the most efficient way to scale marketing operations. The challenge is that building effective frameworks isn’t always easy and can eat away at your time. That’s why we’re letting you in on a secret: the core ingredients to a successful Marketo framework.

How to Build a Marketo Framework Designed to Scale

Developing and implementing processes can be challenging and time-consuming. That’s why we’ve developed our SCORE architecture, consisting of 16 different pre-tested and proven-to-work frameworks.