Perkuto
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SOCIAL MEDIA MARKETING
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Jan 18, 2023
How Perkuto + MERGE Helped a Fortune 50 Technology Company Increase Marketo Maturity
76% of marketing operations professionals feel they cannot fully maximize the impact of marketing initiatives while also being efficient (Gartner). At the same time, the top KPIs that evaluate the success of marketing operations are work efficiency and impact measurement. Our client, a Fortune 50 technology company, was dealing with similar pain points.
Read moreJan 4, 2023
Marketing Operations Experts on Top Pain Points – And How to Overcome Them
The marketing ops industry saw a number of changes in 2022 – from the rise of RevOps to reducing MarTech bloat. Yet there are still some persistent issues that we’ve been seeing for the past few years, namely finding marketing ops talent. We sat down with marketing ops experts Darrell Alfonso and Mike Rizzo at our first annual holiday webinar to unpack the three trends that defined 2022.
Read moreDec 14, 2022
Luxury Appliance Brand Pushes the Boundaries of Everyday Capabilities in Marketo
A staggering 77% experience challenges with team members having the appropriate level of training in Marketo. On top of that, resourcing talent was the second operational weakness amongst Marketo experts in 2022. When our client, a luxury appliance brand, came to us, they were experiencing similar pains – they had lost team members and as a result, were struggling with bandwidth.
Read moreNov 30, 2022
Ask the Experts: Should Marketing Ops Teams Focus on Effectiveness or Efficiency?
Earlier this year, we surveyed 200+ Marketo experts and learned that 56% are focused on effectiveness, while 26% are focused on efficiency. We decided to unpack these findings with the leading experts in marketing operations to find out what they believe to be more important – effectiveness or efficiency.
Read moreOct 12, 2022
Removing the Headache from Marketo Landing Page and Email Template Development
Any developer that has built Marketo landing page templates or email templates that use Marketo variables knows that it can be a big pain when it comes to viewing your changes locally in the browser. This is why our developer, Tyrell Curry, has created a Google Chrome Extension that fixes this issue called Marketo Browser Support.
Read moreSep 23, 2022
How Perkuto Executed a Hubspot to Marketo Migration in Just 2 Months
When our client, a US-based travel company, was looking to execute a Hubspot to Marketo migration, they were quick to call in the support of the Perkuto team. We first started working with our client in 2018 when they needed assistance on one of their programs. Two years later, we helped with an Eloqua to Marketo migration. With these projects being a success, our POC recommended us for the next migration, Hubspot to Marketo.
Read moreAug 23, 2022
How Perkuto helped a Global Tech Company Increase Marketo Confidence
When our client, a global location technology company, lost employees on their marketing operations team, they were quick to phone a friend to Perkuto. Not even two weeks later, the Perkuto team had their sleeves rolled up, ready to get to work.
Read moreAug 12, 2022
Private University Surpassed Goal by 20% through Segmentation in Marketo
When Perkuto stepped in, the university was on its sixth annual giving day. Historically, they had worked with a third-party vendor but adopted Marketo in 2020 to supercharge their marketing efforts. When Perkuto evaluated the university’s Marketo Instance, they noticed that the university was using nested smart lists from 2021. By not operating according to best practices, they were unknowingly causing a strain on Marketo’s processing power.
Read moreJul 29, 2022
How to Build a Marketo Framework Designed to Scale
58% plan on increasing their utilization of Marketo in the following year, yet 32% struggle with measuring work efficiency. So, how can Marketo experts increase their Marketo utilization in a way that’s both efficient and effective? If you guessed frameworks, you’re right on target. Building a Marketo framework is the most efficient way to scale marketing operations. The challenge is that building effective frameworks isn’t always easy and can eat away at your time. That’s why we’re letting you in on a secret: the core ingredients to a successful Marketo framework.
Read moreJun 22, 2022
Pre-Tested Marketo Frameworks to Accelerate Your Marketing Operations
Developing and implementing processes can be challenging and time-consuming. That’s why we’ve developed our SCORE architecture, consisting of 16 different pre-tested and proven-to-work frameworks.
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