Is your Facebook Ad spend reaping a positive ROI? 👀⁠ ⁠ To achieve success in any advertisement campaign, there are key social media metrics that you need to track. Here are a few metrics to take a look at:⁠ ⁠ 🕵🏽‍♀️Monitor reach and impressions. This will determine the number of people that see your paid ads.⁠ 🕵🏽‍♀️Calculate the Click-Through Rate.⁠ ⁠ 🕵🏽‍♀️Evaluate Your Engagement Rate.⁠ ⁠ 🕵🏽‍♀️Track Facebook Social Media Referrals. Tools such as Google Analytics have made this much easier for marketers.⁠ ⁠ You may also like to consider an A/B campaign, or a split test, to see which or your ads are performing best.⁠

How to make your website stand out! ⚡️ There are thought to be around 24 million ecommerce websites in the world, with it estimated that by 2040, 95% of all retail purchases will be made online.. So how can you make your site stand out from the crowd? 🧐 Here's a few tips: 1) Focus your visitors’ eyes on one thing - Remember, you can’t focus on multiple things. So point people to the key thing you want them to do, and make sure it also benefits them. 2) Add a blog. Share your expertise to become a recognized expert. 3) Focus on Headlines and Footers - Because that's what people will see. 4) Make sure it’s mobile friendly - More than 70% of all visits to the internet are via mobile. 5) Be you - People searching for a company like yours. Make sure it’s you they find. Struggling with your website design? Why not drop us a message to see how we can help!

3 reasons you should be sticking to content pillars 👀 Content pillars are the topics you consistently talk about across your marketing campaigns. The subjects within your niche you are known for offering expertise on. 1) They give you structure - you know exactly what to focus on posting, and your audience will know what to expect. 2) They help you define your niche - the section of your industry that your business is centred around. 3) They set you out as an expert in your field - We can't all be experts in everything, so by focusing on just a handful of topics that fit your niche, you will automatically increase your authority around these subjects. What are your pillars? Let us know below! 👇🏽

Why your website load speed is killing your conversion rate! 😐⁠ ⁠ Website load time refers to how long it takes for a website, or web page, to fully load on screen.⁠ ⁠ Did you know that website conversion rates drop by an average of 4.42% with each additional second of load time? ⁠🤯 ⁠ If the page takes too long to load, users may abandon their search, causing your site to lose out on a large number of potential customers.⁠ ⁠ It's time to start thinking about how you can optimize your web page speed, and as a result, see an improvement in your conversions, revenue and more. ⁠ ⁠ Need help? Drop us an email and the team will be happy to help

Check out these 3 tools to find the best key words for your ad 👇🏽 🔑 SEMrush - various pricing plans and longtail keyword suggestions. 🔑 KWFinder - easy to navigate and precise statistics for keyword competition. 🔑 GrowthBar - Keyword rank tracking and exportable keyword data Have you tried any of these? Drop your favourite below!