Is your Facebook Ad spend reaping a positive ROI? 👀⁠ ⁠ To achieve success in any advertisement campaign, there are key social media metrics that you need to track. Here are a few metrics to take a look at:⁠ ⁠ 🕵🏽‍♀️Monitor reach and impressions. This will determine the number of people that see your paid ads.⁠ ⁠ 🕵🏽‍♀️Calculate the Click-Through Rate.⁠ ⁠ 🕵🏽‍♀️Evaluate Your Engagement Rate.⁠ ⁠ 🕵🏽‍♀️Track Facebook Social Media Referrals. Tools such as Google Analytics have made this much easier for marketers.⁠ ⁠ You may also like to consider an A/B campaign, or a split test, to see which or your ads are performing best.⁠

Why your website load speed is killing your conversion rate! 😐⁠ ⁠ Website load time refers to how long it takes for a website, or web page, to fully load on screen.⁠ ⁠ Did you know that website conversion rates drop by an average of 4.42% with each additional second of load time? ⁠🤯 ⁠ If the page takes too long to load, users may abandon their search, causing your site to lose out on a large number of potential customers.⁠ ⁠ It's time to start thinking about how you can optimize your web page speed, and as a result, see an improvement in your conversions, revenue and more. ⁠ ⁠ Need help? Drop us an email and the team will be happy to help

How to make your website stand out! ⚡️ There are thought to be around 24 million ecommerce websites in the world, with it estimated that by 2040, 95% of all retail purchases will be made online.. So how can you make your site stand out from the crowd? 🧐 Here's a few tips: 1) Focus your visitors’ eyes on one thing - Remember, you can’t focus on multiple things. So point people to the key thing you want them to do, and make sure it also benefits them. 2) Add a blog. Share your expertise to become a recognized expert. 3) Focus on Headlines and Footers - Because that's what people will see. 4) Make sure it’s mobile friendly - More than 70% of all visits to the internet are via mobile. 5) Be you - People searching for a company like yours. Make sure it’s you they find. Struggling with your website design? Why not drop us a message to see how we can help!

The business of advertising is a minefield - who would've thought that driving attention to a product or service could be so difficult? We've put together 3 of our best tips for improving the performance of your google ad campaigns, and making the most of your budget. Scroll to take a look! 👉🏽

Do you want to improve your Facebook Ad click through rate? Since it first launched in 2007, Facebook Ads has grown into one of the biggest online advertising platforms in the world. But with rising advertising costs, here are some ways you can look to increase the CTR for your ad spend. 👉🏽