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EMAIL MARKETING
SEARCH ENGINE OPTIMIZATION
CONTENT MARKETING
GRAPHIC DESIGN
GROWTH STRATEGIES
VIDEO PRODUCTION
WEB DEVELOPMENT
BRAND MANAGEMENT
REPUTATION MANAGEMENT
COPYWRITING
EVENT MARKETING
SOCIAL MEDIA MARKETING
INFLUENCER MARKETING
USER EXPERIENCE DESIGN
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Nov 8, 2019
Experience has become a buzz word—we hear more and more about different “experiences” every day. Today, we don’t want to just use our smartphone. We want to have a great experience while we’re doing it. We don’t want to go to a festival for the music. Even going to the movies isn’t like it used… The post What are branded experiences? appeared first on Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency.
Read moreNov 7, 2019
To set yourself apart, you first have to understand what the baseline is in your market. What is your competition doing? What are they doing well? Where could they improve? To really differentiate yourself, you need to strongly consider two important factors: technology and creativity. When evaluating technology, you need to decide how it’s going… The post What’s the best way to set your brand apart? appeared first on Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency.
Read moreNov 6, 2019
Just like it sounds, the sales funnel is similar to a normal funnel. Imagine a funnel that’s wide at the top, and then you pour water in. As the water flows through the funnel, it gets narrower and narrower—that means that there’s less and less water in the funnel as it moves towards the bottom.… The post What is the sales funnel, and why does it matter? appeared first on Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency.
Read moreNov 5, 2019
To understand what type of leads you need, you first need to know what a lead is. In the simplest terms, a lead is someone who expresses interest in what you’re selling. There are a lot of different ways you can collect leads—and the ways that you collect them often depend on your business. You… The post Lead quantity vs lead quality—What’s better? appeared first on Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency.
Read moreNov 4, 2019
Unlike when you’re trying to see a product online, a real estate purchase is a once-in-a-lifetime decision for many people. That means that the approach to marketing needs to be completely different. In a lot of ways, you need to think even bigger when it comes to branding and marketing for real estate. With real… The post What are the most important factors when developing a real estate brand? appeared first on Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency.
Read moreNov 1, 2019
When it comes to companies in today’s day and age, they need to have a focus. They must carve a space for themselves in their market and create factors that differentiate themselves from the competition. While you should have a specific focus, one thing you should never do is target your products or services to… The post How do you approach design for international markets? appeared first on Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency.
Read moreOct 31, 2019
When approaching branding and logos for real estate, you must begin the same way you begin all of our branding projects. Following a particular structure and process is vital to ensure that branding delivers the best results for clients. Logos and branding should all start with a client brief. That allows you to ask all… The post How do you approach branding or logo design for real estate projects? appeared first on Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency.
Read moreOct 30, 2019
Understanding customers’ needs and how they’re using your website is a must. That will help you improve, and ultimately, drive sales. One way to understand what resonates more with your audience is to run A/B tests. A/B testing is about isolating, and testing, one variable on your webpage at a time. There are three high-level… The post How do we deliver results with A/B Testing? appeared first on Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency.
Read moreOct 29, 2019
The importance of the user experience is often underrated. UX design isn’t tangible like product design or web design. UX that’s done well is invisible. It should be so seamless that the user doesn’t even notice it. The role of a UX specialist is to take away the bad technology experiences, like not being able… The post How do design and technology work together? appeared first on Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency.
Read moreOct 25, 2019
We only have one world, and at Plus 972 we strive to be conscious of the environment. The marketing industry is a major perpetrator of waste, and it’s our goal to change that—while still developing great marketing for our clients. For example, if we’re designing and developing a physical label for a brand’s products, we… The post How do you consciously bring branding to life in a greener way? appeared first on Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency.
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