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Plus972 Group is an integrated design and marketing agency. We develop cutting-edge strategies that deliver innovative solutions for our clients. 

With over a decade of experience, we help companies navigate through pivotal inflection points in their business. Our clients include emerging brands in real estate, hospitality, and financial services along with established brands breaking into new markets.

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Congrats to all the students who attended Spring 2021 Virtual Career Fair at Yeshiva University! We were so glad to meet you all and we are always looking for new talent to join our creative agency here in the New York City headquarters.

Big thank you to Matthew Garcia, Associate Director of Employer Relations & Programs, for coordinating and inviting our agency!

Looking for employment opportunities? Check out careers page on our website!

Fanatstic article by our Assaf Luxembourg about #startups and #enterprenuership .

Well done! 

https://lnkd.in/e9wdGw6

Congrats for our first project in #australia and thanks Real Capital Analytics! Erica Fidel it was a beautiful experience working on this project and looking forward to the next one!

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Experience has become a buzz word—we hear more and more about different “experiences” every day. Today, we don’t want to just use our smartphone. We want to have a great experience while we’re doing it. We don’t want to go to a festival for the music. Even going to the movies isn’t like it used&#8230;
The post <a rel="nofollow" href="https://plus972.com/what-are-branded-experiences/">What are branded experiences?</a> appeared first on <a rel="nofollow" href="https://plus972.com">Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency</a>.

What are branded experiences?

To set yourself apart, you first have to understand what the baseline is in your market. What is your competition doing? What are they doing well? Where could they improve? To really differentiate yourself, you need to strongly consider two important factors: technology and creativity. When evaluating technology, you need to decide how it’s going&#8230;
The post <a rel="nofollow" href="https://plus972.com/whats-the-best-way-to-set-your-brand-apart/">What’s the best way to set your brand apart?</a> appeared first on <a rel="nofollow" href="https://plus972.com">Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency</a>.

What’s the best way to set your brand apart?

Just like it sounds, the sales funnel is similar to a normal funnel. Imagine a funnel that’s wide at the top, and then you pour water in. As the water flows through the funnel, it gets narrower and narrower—that means that there’s less and less water in the funnel as it moves towards the bottom.&#8230;
The post <a rel="nofollow" href="https://plus972.com/what-is-the-sales-funnel-and-why-does-it-matter/">What is the sales funnel, and why does it matter?</a> appeared first on <a rel="nofollow" href="https://plus972.com">Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency</a>.

What is the sales funnel, and why does it matter?

To understand what type of leads you need, you first need to know what a lead is. In the simplest terms, a lead is someone who expresses interest in what you’re selling. There are a lot of different ways you can collect leads—and the ways that you collect them often depend on your business. You&#8230;
The post <a rel="nofollow" href="https://plus972.com/lead-quantity-vs-lead-quality-whats-better/">Lead quantity vs lead quality—What’s better?</a> appeared first on <a rel="nofollow" href="https://plus972.com">Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency</a>.

Lead quantity vs lead quality—What’s better?

Unlike when you’re trying to see a product online, a real estate purchase is a once-in-a-lifetime decision for many people. That means that the approach to marketing needs to be completely different. In a lot of ways, you need to think even bigger when it comes to branding and marketing for real estate. With real&#8230;
The post <a rel="nofollow" href="https://plus972.com/what-are-the-most-important-factors-when-developing-a-real-estate-brand/">What are the most important factors when developing a real estate brand?</a> appeared first on <a rel="nofollow" href="https://plus972.com">Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency</a>.

What are the most important factors when developing a real estate brand?

When it comes to companies in today’s day and age, they need to have a focus. They must carve a space for themselves in their market and create factors that differentiate themselves from the competition. While you should have a specific focus, one thing you should never do is target your products or services to&#8230;
The post <a rel="nofollow" href="https://plus972.com/how-do-you-approach-design-for-international-markets/">How do you approach design for international markets?</a> appeared first on <a rel="nofollow" href="https://plus972.com">Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency</a>.

How do you approach design for international markets?

When approaching branding and logos for real estate, you must begin the same way you begin all of our branding projects. Following a particular structure and process is vital to ensure that branding delivers the best results for clients. Logos and branding should all start with a client brief. That allows you to ask all&#8230;
The post <a rel="nofollow" href="https://plus972.com/how-do-you-approach-branding-or-logo-design-for-real-estate-projects/">How do you approach branding or logo design for real estate projects?</a> appeared first on <a rel="nofollow" href="https://plus972.com">Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency</a>.

How do you approach branding or logo design for real estate projects?

Understanding customers’ needs and how they’re using your website is a must. That will help you improve, and ultimately, drive sales. One way to understand what resonates more with your audience is to run A/B tests. A/B testing is about isolating, and testing, one variable on your webpage at a time. There are three high-level&#8230;
The post <a rel="nofollow" href="https://plus972.com/how-do-we-deliver-results-with-a-b-testing/">How do we deliver results with A/B Testing?</a> appeared first on <a rel="nofollow" href="https://plus972.com">Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency</a>.

How do we deliver results with A/B Testing?

The importance of the user experience is often underrated. UX design isn’t tangible like product design or web design. UX that’s done well is invisible. It should be so seamless that the user doesn’t even notice it. The role of a UX specialist is to take away the bad technology experiences, like not being able&#8230;
The post <a rel="nofollow" href="https://plus972.com/how-do-design-and-technology-work-together/">How do design and technology work together?</a> appeared first on <a rel="nofollow" href="https://plus972.com">Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency</a>.

How do design and technology work together?

We only have one world, and at Plus 972 we strive to be conscious of the environment. The marketing industry is a major perpetrator of waste, and it&#8217;s our goal to change that—while still developing great marketing for our clients. For example, if we&#8217;re designing and developing a physical label for a brand&#8217;s products, we&#8230;
The post <a rel="nofollow" href="https://plus972.com/how-do-you-consciously-bring-branding-to-life-in-a-greener-way/">How do you consciously bring branding to life in a greener way?</a> appeared first on <a rel="nofollow" href="https://plus972.com">Plus972 | New York, Tel Aviv, Milan Branding and Marketing Agency</a>.

How do you consciously bring branding to life in a greener way?

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