Creating a buyer’s persona is key to crafting relevant messages for your audience. Create the personas by: a. Review your data on your audience. Analyze their demographics so you understand who supports your brand and how you should speak to them b. Segment your audience into different categories (i.e. budget stay-at-home mom with two kids) c. Create personas based on the data and the categories created #creativity #socialmedia #selling #onlinemarketing

Don’t let the end of the holiday season stop your promotional fun! Surprise your audience with a surprise sale or offer to entice them to continue to support your brand well into the new year. #marketingdigital #onlinemarketing #socialmedia #socialmediaforbusiness #socialmediamanagement #socialmediamanager

The holiday season will be upon us soon. Keep your brand off the naughty list with these easy tips: 1. Create a holiday season strategy and plan way ahead. Know what and where you are offering your products and services. 2. Give your audience something to be excited about with either giveaways, contests or sales. 3. Set deadlines and let your audience know these deals will not be around forever. #holidaymarketing

Did you know? PR can help with more than brand awareness-it can help sell products. Learn how on our blog: https://bit.ly/PT-SellproductswithPR #blogpost #blogger #branding #learning #marketing #marketingdigital #onlinemarketing #socialmedia #socialmediaforbusiness #socialmediamanagement #socialmediamanager

Ready to speak to the media? Point Taken can help make sure you are camera ready. Contact us today to learn about our media training courses. Link in bio. . . . #marketing #content #contentmarketing #publicrelations #mediatraining #cameraready #jacksonville #northeastflorida #interview #journalist #journalism #PR