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United States

Point Taken developed  a content marketing strategy including a variety of free, downloadable pieces of content. Using Point Taken's marketing automation system, we created forms, ensuring prospects submitted contact information in exchange for the free, downloadable content. Point Taken wrote search-engine optimized blog posts and redesigned the Spectrum Stone Designs website with best SEO practices in mind. Point Taken also created e-blasts as drip campaigns to nurture leads.

Spectrum Stone Designs

Social Media Marketing

Email Marketing

Search Engine Optimization

Reputation Management

Content Marketing

Graphic Design

Public Relations

Web Development

User Experience Design

Brand Management

Copywriting

Creative Strategy

Campaign Management

Point Taken Taken developed relationships with the media and key influencers to promote their organization’s mission and develop a public education campaign. Point Taken worked with Clay Humane to introduce local journalists to the nonprofit organization via special events and media pitches.

Clay Humane

Influencer Marketing

Event Marketing

Point Taken developed Mutts and the Media on behalf of Pet Paradise. Journalists competed in games such as Trivia, Best Pet Look Alike & Best Pet Trick. Each media outlet represented a local charity. Pet Paradise donated money to participating charities based on their media outlet’s score in the games. More than 30 journalists & social media influencers attended  annually, Point Taken secured at least 3 TV appearances, a magazine cover, feature article & social media reach of 250,000.

Pet Paradise

Logo design, website design including wireframe development, photo selection, font selection, color palette selection, copywriting, SEO and UX design.

Cairnavigate

Public relations, social media management, video production

904WARD

Video Production

Point Taken developed an entirely new brand identity for the Women’s Center of Jacksonville – now The WCJ – and presented the organization with a new color palette, logo, website wireframes and photo options. With final decisions in place, Point Taken completely updated and refreshed the overall look, logo, website and collateral materials.

Women's Center of Jacksonville (WCJ)

Point Taken developed a media pitch and press release targeting businessmen and differentiating Roosters from other barbershops in the area. Point Taken contacted Jacksonville-based journalists, secured coverage in numerous local outlets. Roosters Men’s Grooming Center exceeded opening sales projections, secure repeat customers and make the Jacksonville Roosters one of the top 20 highest grossing franchises in the first month after opening.

Roosters Men's Grooming Center

Web design, wireframe development, copywriting, color palette selection, font selection, UX design

M & M Homes

Mobile Development

During the COVID-19 pandemic, First Coast Home Pros manufactured masks to protect staff and customers and to keep employees working. When hospitals saw a shortage of personal protective equipment (PPE), Point Taken suggested manufacturing face shields. Point Taken connected First Coast Home Pros with a local hospital, and First Coast Home Pros donated 2,500 shields. Point Taken developed a news release about the donation to engage local media in the unique situation and story.



First Coast Home Pros

Website design, wireframe development, photo selection, color palette selection, copywriting, UX design

J. Kelly & Associates

Point Taken Communications, a boutique public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.

Creating a buyer’s persona is key to crafting relevant messages for your audience. Create the personas by:

a. Review your data on your audience. Analyze their demographics so you understand who supports your brand and how you should speak to them
b. Segment your audience into different categories (i.e.  budget stay-at-home mom with two kids)
c. Create personas based on the data and the categories created

 

#creativity #socialmedia #selling #onlinemarketing

Point Taken

Did you know? 

PR can help with more than brand awareness-it can help sell products. Learn how on our blog: https://bit.ly/PT-SellproductswithPR 

#blogpost #blogger #branding #learning #marketing
#marketingdigital #onlinemarketing #socialmedia
#socialmediaforbusiness #socialmediamanagement
#socialmediamanager

Don’t let the end of the holiday season stop your promotional fun! Surprise your audience with a surprise sale or offer to entice them to continue to support your brand well into the new year. 

#marketingdigital #onlinemarketing #socialmedia
#socialmediaforbusiness #socialmediamanagement
#socialmediamanager

Ready to speak to the media? Point Taken can help make sure you are camera ready. Contact us today to learn about our media training courses. Link in bio.
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#marketing #content #contentmarketing #publicrelations #mediatraining #cameraready #jacksonville #northeastflorida #interview #journalist #journalism #PR

The holiday season will be upon us soon. Keep your brand off the naughty list with these easy tips:
1. Create a holiday season strategy and plan way ahead. Know what and where you are offering your products and services.
2. Give your audience something to be excited about with either giveaways, contests or sales.
3. Set deadlines and let your audience know these deals will not be around forever.

#holidaymarketing

Facebook

Point Taken on Facebook

Creating a buyer’s persona is key to crafting relevant messages for your audience. Create the personas by:⁠
⁠
a. Review your data on your audience. Analyze their demographics so you understand who supports your brand and how you should speak to them⁠
b. Segment your audience into different categories (i.e.  budget stay-at-home mom with two kids)⁠
c. Create personas based on the data and the categories created⁠
⁠
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#creativity #socialmedia #selling #onlinemarketing

Point Taken Communications

Did you know? ⁠
⁠
PR can help with more than brand awareness-it can help sell products. Learn how on our blog. Link in bio. ⁠
⁠
⁠
#blogpost #blogger #branding #learning #marketing⁠
#marketingdigital #onlinemarketing #socialmedia⁠
#socialmediaforbusiness #socialmediamanagement⁠
#socialmediamanager⁠

Don’t let the end of the holiday season stop your promotional fun! Surprise your audience with a surprise sale or offer to entice them to continue to support your brand well into the new year. ⁠
⁠
#marketingdigital #onlinemarketing #socialmedia⁠
#socialmediaforbusiness #socialmediamanagement⁠
#socialmediamanager ⁠

Ready to speak to the media? Point Taken can help make sure you are camera ready. Contact us today to learn about our media training courses. Link in bio.⁠
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#marketing #content #contentmarketing #publicrelations #mediatraining #cameraready #jacksonville #northeastflorida #interview #journalist #journalism #PR

The holiday season will be upon us soon. Keep your brand off the naughty list with these easy tips:⁠
1. Create a holiday season strategy and plan way ahead. Know what and where you are offering your products and services.⁠
2. Give your audience something to be excited about with either giveaways, contests or sales.⁠
3. Set deadlines and let your audience know these deals will not be around forever.⁠
⁠
#holidaymarketing ⁠

Instagram

Point Taken on Instagram

Want to find more leads, prospects, customers or donors? Find out how during a free marketing review by senior professionals. Book your free review now.

What are your greatest PR and marketing challenges as we start 2022?
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#marketing #marketingdigital #business #digitalmarketing #branding #socialmedia #entrepreneur #instagram #socialmediamarketing #design #advertising #graphicdesign  #digital #seo #marketingstrategy

Looking for PR training, but don’t want to meet in person? We’ve got you! Check out our online trainings:⁣⁠
➡️ How to make more money with marketing & PR⁣⁠
➡️ How to be comfortable on live stream⁣⁠
➡️ Branding ⁣⁠
➡️ Social media 
➡️ SEO 
⁣⁠
#pointtakenpr

We get it, there’s A LOT that goes into PR & Marketing…

We take the guessing game out of it for you. From media relations to social media management to content marketing to email and newsletter campaign production, we’re ready to help! Click the #linkinbio to get started today.

Prepping for video shoot with @904wardjax #video #videoproduction #videoproducer

LinkedIn

Point Taken on LinkedIn

Why should you hire an agency when you can do it yourself? We'll explain...
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#marketing #publicrelations #PR #PRAgency #website #websitedesign #corporate #nonprofit #marketingagency #savemoney #SaveMoneyonMarketing

#PointTakenPR #Jacksonville #Duval #904 #ILoveJax #Marketing #PublicRelations #WebDesign #AgencyLife 
#corporatelife #corporateidentity #corporate #corporateevents #corporateeventplanner #corporation #corporations #corporatepublicrelations #corporatePR
#nonprofit #nonprofitorganization #nonprofitmarketing #nonprofitorganizations #nonprofits #donors #donor #fundraiser #fundraisingideas #fundraising
#smallbusiness #smallbusinesslife #bosslady #bossbabe #entrepreneur #entrepreneurlife #entrepreneurgoals #entrepeneurship #entrepreneurs #entrepreneurquotes #event #events #eventprofs #eventtech #eventplanning #eventmarketing #emailmarketing #conference #eventdata #eventmanagement #virtualevent #webinar #webinarprofs #webinarplatform #onlineevent

We know you are tired of virtual events, but at Point Taken, we're ready to help you deal with the return of online events. 
#event #events #eventprofs #eventtech #eventplanning #eventmarketing #emailmarketing #conference #eventdata #eventmanagement #virtualevent #webinar #webinarprofs #webinarplatform #onlineevent