Pollywog
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SOCIAL MEDIA MARKETING
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Nov 7, 2022
2022 MUSE Silver Award Winner
The post 2022 MUSE Silver Award Winner appeared first on Pollywog.
Read moreOct 27, 2022
Pollywog Wins Marcom Gold Award
The post Pollywog Wins Marcom Gold Award appeared first on Pollywog.
Read moreFeb 3, 2022
Lessons in Naming from the Washington Commanders
The post Lessons in Naming from the Washington Commanders appeared first on Pollywog.
Read moreOct 14, 2021
How a Great Nonprofit Name Can Spark Your Visual Identity
Establishing a strategic nonprofit name is like having a raised flag that all the pieces of the brand identity can tie into. The top nonprofit brands that people form attachments with have concrete and visual language in their name. This naming strategy makes it easy to embrace designs that reflect and reiterate the ideas rooted in the name. The more bold and emotional the link between name and cause, the more we can play off these themes with a bold design style. Design can generate some of the magic, but it can only do so much if the nonprofit's name really stinks! The post How a Great Nonprofit Name Can Spark Your Visual Identity appeared first on Pollywog.
Read moreMay 24, 2021
The Role of Warmth in a Brand Name
A recent study published in the Journal of Marketing suggests that feminine-sounding brand names appeal more to customers than their male counterparts. Aside from actually using a woman’s name (i.e., Victoria’s Secret, Liz Claiborne, Vera Wang, etc.), what makes a brand name sound feminine? The researchers say: Women’s names tend to be longer, have more […] The post The Role of Warmth in a Brand Name appeared first on Pollywog.
Read moreMar 23, 2021
Pollywog Wins Top Branding Agencies Award for the Second Time in a Row
For the second year in a row, Pollywog has won the 2021 Clutch leader award for top branding agencies. “We’re honored and thrilled to once again be named a top branding company by Clutch. We want to thank our clients for their faith in our agency, and for their stellar reviews that help keep Pollywog […] The post Pollywog Wins Top Branding Agencies Award for the Second Time in a Row appeared first on Pollywog.
Read moreDec 15, 2020
RIAs and the Same Name Game
A site for registered investment advisors (RIAs) recently featured an article on naming for financial advisors. In it, the author underscored the tendency of some practices to adopt names that are already being used by others. He noted that among the most successful RIAs in America, I find 16 (again, apparently unrelated) firms whose names […] The post RIAs and the Same Name Game appeared first on Pollywog.
Read moreJul 2, 2019
Kim’s No No
Kim Kardashian is abandoning the controversial name of her new line of shapewear. The New York Daily News has more on the story here. As the old saying goes, “The bigger they are, the harder they fall.” A highly visible company will get an earful about a new brand whether it deserves criticism or not. […] The post Kim’s No No appeared first on Pollywog.
Read moreJun 12, 2019
Going on the Offense
When does an edgy name go too far? The post Going on the Offense appeared first on Pollywog.
Read moreApr 18, 2019
Pollywog Named Top-Ranked Naming Agency in Minneapolis by Clutch.co
Pollywog creates names that go beyond mere cleverness and creativity. Each of our names tells a compelling story of what’s unique and desirable about a company, product or service — and makes it memorable. As veterans of the advertising, design, and marketing world, our team thrives on building brands, leveraging the latest trends, staying committed […] The post Pollywog Named Top-Ranked Naming Agency in Minneapolis by Clutch.co appeared first on Pollywog.
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