What can businesses learn about rebranding projects from the newly named Washington Commanders? Turns out, quite a bit. #naming #rebranding #washingtoncommanders https://t.co/sub2OEATS6

"The law rewards creativity, and that reward comes in part with a finding that the mark is conceptually strong. Conceptual strength forms the keystone upon which a commercially strong mark can be built. Coming up with a suggestive, arbitrary, or fanciful…https://t.co/QJQzegmb2Z

We're honored. Thank you! https://t.co/DSrDrlJnkH

The WHO has issued new guidelines for virus naming, but it probably won't stop people with an agenda from giving them nicknames that disparage their political enemies. Good effort, though. #naming https://t.co/tavxDmxfFW

If you're competing on price, should your name scream "cheap"? Payless shows what can happen when you elevate the value of your product. (No rich people were harmed in the making of this video.) https://t.co/1P6NnaxUA5