The new year means new digital marketing trends! Here are a few of the top digital marketing trends predicted by @Forbes for 2023. ☀️Short videos - It’s no secret that TikTok and Instagram Reels are gaining popularity quickly. 2023 will see a bigger emphasis on short attention-grabbing videos that engage your audience. ☀️Influencers - With influencers becoming the main-stream celebrities of the new age, it’s important to take advantage of the impressive reach and connections they have with their unique audiences. ☀️Employee advocacy - More and more businesses are realizing the power of their employees and how they can get their team talking and sharing on behalf of the business to boost reach. We’re here to help you crush your digital marketing goals in 2023. Schedule a Discovery Call to get started today. #digitalmarketingagency #digitalmarketing #smallbusinessmarketing #healthmarketing #healthbrands #inboundmarketing #marketingagency #bereal #candidchallenge

Happy Holidays from our Radiant family to yours! Here’s a look at how our Radiant Team celebrated this special time of year. Our CEO & Founder Karen had a wonderful holiday with her husband and family! Our Content Strategist, Lauren enjoyed time with her family back (but not enjoying the snow!) in her home state of Connecticut. Natalie, our Project Coordinator spent the holiday with her husband and family! Rolando, our Digital Media Specialist spent the holiday with his family and girlfriend. How are you celebrating the holiday season this year? Let us know in the comments! #digitalmarketingagency #digitalmarketing #smallbusinessmarketing #healthmarketing #healthbrands #inboundmarketing #marketingagency

☀️Please join us in wishing a happy birthday to our Project Coordinator, Natalie!☀️ “Natalie is truly the backbone of Radiant Marketing. She helps keep every single project running smoothly with her remarkable organizational skills, while also brightening everyone’s day with her positive attitude.” -Lauren, Content Strategist Happy birthday, Natalie! #digitalmarketingagency #digitalmarketing #smallbusinessmarketing #healthmarketing #healthbrands #inboundmarketing #marketingagency

☀️What went down this year? Enjoy our quick ‘year in review’ recap☀️ From celebrating our 7 year anniversary, to providing top-notch concierge marketing services to our incredible clients, Radiant has celebrated countless milestones this year! With the year coming to an an end, we look back on some of our accomplishments as a team (and toot our own 📯, if we may): ☀️Increased membership, clients and patients for our clients (including a $465K+/yr lift in revenue for one client)! ☀️Launched five new, beautifully branded client websites ☀️Promoted @ashleyestellem to Managing Director of Radiant and Natalie Dixon] to Project Coordinator ☀️Expanded our team to include our Content Strategist @lauren.karwoski ☀️@kcummingsaz refined her leadership skills, Natalie Dixon] expanded her PM skills and team members discovered ways to be most effective with their time – all through awesome courses and programs (from experts like @karlsakas and @marieforleo) ☀️The team donated a total of $1000 to @charitywater and @twloha ! Toot your own horn in the comments below! What accomplishment are you most proud of this year? #digitalmarketingagency #digitalmarketing #smallbusinessmarketing #healthmarketing #healthbrands #inboundmarketing #marketingagency

Your video did WHAT?! If you don’t know what your video did, now is the time to start tracking. Determine the goal of your video campaigns and work backwards from there to determine KPIS. Depending on what you’re trying to accomplish, here are some metrics to consider: 1️⃣ Reach 2️⃣ Views & Impressions 3️⃣ Unique users 4️⃣ View-through rates (VTR) 5️⃣ Watch time 6️⃣ Click-through rates 7️⃣ Leads generated 8️⃣ Revenue created And, don’t forget - one metric alone won't define the performance of a video campaign. Keep the end goal and big picture in mind as you evaluate performance! #digitalmarketingagency #digitalmarketing #smallbusinessmarketing #healthmarketing #healthbrands #inboundmarketing #marketingagency