Instagram has 1B+ active monthly users & Facebook has 3B active monthly users! 🧐 This shows why it’s so beneficial as a brand to be present on these platforms. Engagement with your community can ultimately lead to revenue for your business, which is why you want to make sure you do it right. Here are some engagement dos and don’ts as recommended by Elise Darma: ✅ Reach out to accounts who aren’t yet following you just to connect ✅ Encourage your followers to share or save your posts if they resonate ✅ Reply to all relevant comments on all your posts ❌ Don’t use bots ❌ Don’t follow accounts just to have them follow you back and then unfollow them ❌ Don’t send DMs to accounts you haven’t connected with yet - that’s just a pitch of your product or offer. How do you engage with your audience on social media?

The promise of automation is accelerating revenue 💸 Automation allows brands to free up resources to focus on the higher-level activities, the strategic planning, the ‘changing the world’ type of thinking that is going to make our time on this planet (and as marketers) the most rewarding. What elements of your marketing or business processes could you automate?

📚 Books To Read: Little Fires Everywhere by Celeste Ng, The Host by Stephanie Meyer, and The Sunflower: On the Possibilities and Limits of Forgiveness by Simon Wiesenthal 📚 Discover what we’re reading - and you can read it too! From their amazing stories, interesting facts, helpful advice, or overall fantastic writing. These recommendations come from Haylie Call, Radiant’s Client Communications, and Project Manager! Which books would you add to our list? Let us know in the comments!

📢 Local brand spotlight: SanTan Spirits 📢 SanTan Spirits are an Arizona distillery of 21st-century flavors. Their simple mantra of “Uncommon Quality for Everyday Occasions” demonstrates what they’re all about. “The hot weather is making me miss my favorite wintertime drink. I love spiking my Starbucks’ Salted Caramel Hot Chocolate with @santanspirits Salted Caramel Whiskey (bonus points if you sip it fireside). Who else is missing winter?” - Haylie Call Learn more about them with the link below! https://santanspirits.com/